Yoyic Huojunpaopao Iṣẹ Akọkọ: Eemọ Igo Ohun Mimu by Tingting Wang is a highly esteemed winner of the very prestigious 2021 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
IdẹÌdìpò· 2021
Yoyic Huojunpaopao Iṣẹ Akọkọ: Eemọ Igo Ohun Mimu
Client: High-tech MengNiu Dairy (Beijing)CO.,LTD
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Ìdìpò Category
Verified Award Winner
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About Yoyic Huojunpaopao Iṣẹ Akọkọ: Eemọ Igo Ohun Mimu
Ọrọ Iwe: Yoyic Huojunpaopao jẹ́ ìdì igo tí a ṣe fún ohun mimu tí ń hó tí ó ní kokoro-arun probiotic alààyè nínú rẹ̀. Ohun mimu náà ń so kokoro-arun lactic acid tí ń hó pọ̀ mọ́ probiotic alààyè, pẹ̀lú sugar kékeré àti aini ọ̀rá. A ṣe igo náà pẹ̀lú PET tí ó mọ́ gan-an láti fún un ní àwòrán bí gíláàsì, pẹ̀lú ìrísí fẹ́lẹ́fẹ́lẹ́ àti tín-ínrín, tí agbára rẹ̀ jẹ́ millilita 388. Àmì-ọjà náà ń lo ọ̀rọ̀ kikọ Sáínà onígboyà àti àwòrán bubuli láti fi hàn ìwúrí ìyè. Ìṣàpẹẹrẹ náà ń gbìyànjú láti fi hàn ìtọ́wo àti ìlera papọ̀. Wọ́n ń tà igo náà ní àwọn ilé-ìtajà kékeré lábẹ́ àwọn ipò ẹ̀wọ̀n òtútù láti pa probiotic náà mọ́ ní ìṣiṣẹ́.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Yoyic Huojunpaopao Iṣẹ Akọkọ: Eemọ Igo Ohun Mimu jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Yoyic Huojunpaopao Iṣẹ Akọkọ: Eemọ Igo Ohun Mimu yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Yoyic Huojunpaopao Iṣẹ Akọkọ: Eemọ Igo Ohun Mimu ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Sparkling drinks are trending in China, while there are very limited types of probiotic sparkling drinks. To take probiotic sparkling drinks to the next level, we have designed a brand-new product - huojunpaopao. As its name highlights, this drink contains live probiotics. The combination of sparkling lactic acid bacteria and live probiotics with low sugar and zero fat, making it uplifting and refreshing. Huojunpaopao also represents the brand yoyic, forming an iconic brand image.
- Dimensions & Packaging
- 388ml, PET bottle, Clear Color, Diam (max.) 64mm x Height 216 mm. We used high transparent PET materials to achieve the texture of glass.
- Tags
- yoyic, sparkling lactic acid bacteria, live probiotics, PET, Packaging Design, Bottle Design, Graphic Design
- Production Technology
- Yoyic huojunpaopao is the world's first live probiotic sparkling drink. Besides, in order to maintain the activity of the preferred Danish high-live probiotics in the product, we selected cold chain transportation and storage.
- Design Challenge
- This is a new unique product, that combines the properties of the traditional probiotic drinks with the exciting bubbling feeling of sparkling drinks. Our main challenge was to transmit the healthiness and the digestive benefits of the live probiotics using a bold and refreshing language that could gave a frizzy twist to the design.
- Research
- Our goal was to satisfy the new need of the consumer for an unconventional product that was healthy and exciting at the same time. Our target are all those people who seek for new exciting experiences, who love to try new things and want to live life at its fullest but never forgetting to pay attention to healthiness and quality. Our product was born to satisfy these needs, not only from a functional point of view, but also emotionally with our packaging design.
- Inspiration
- We wanted to convey "the coexistence of tasty and healthy". The shape is light and elegant, aesthetically in line with our young target's pursuit of healthiness. The label is designed with light and vitality as drivers. The bold character in Chinese calligraphic design and is reminiscent of exciting moments. The bubbles let's you experience the brisk vitality of "live probiotic bubble drinks" which together with the feature "full of sparklingness" are made into a visual representation.
- Project Duration
- The project started in February 2020 and ended in March 2021. Bottle sample production in Sidel Shanghai.
- Operation Flow
- HUOJUNPAOPAO are sold mainly in convenience stores in cold chain. The advanced technology and production equipment can ensure.
- Patents
- Copyrights belong to China Mengniu Dairy Co.,Ltd, 2020
- Team Members
- Lei Jiang, Jian Sun, Jun Yang, Jing Liang, Yong Zhang, Tingting Wang, Hua Xie, Xiaoyan Wang, Chengjie Ding, Chang Liu, Yincheng Liu
- Image Credits
- .
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