Chef's Àmì Ọtí Bíà láti ọwọ́ Ana Mrazek Lugarov jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2021 Àmì-ẹ̀yẹ Irin A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Ìdìpò.
IrinÌdìpò· 2021
Chef's Àmì Ọtí Bíà
látọ̀wọ́ Ana Mrazek Lugarov
Oníbàárà: atelier ANII
Aṣẹ́gun Àmì-ẹ̀yẹ Irin A' Design Award nínú Ẹ̀ka Ìdìpò
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #121561Àpẹrẹ Náà
Nípa Chef's Àmì Ọtí Bíà
Chef's jẹ́ àmì kan tí a ṣe fún ọtí bíà àjọṣepọ̀ tí olóòjẹ́ kan, aṣebọ́tì wáìnì kan, àti àwọn aṣebíà ṣe papọ̀. Ọtí bíà náà so àwọn ẹ̀wà bíà àti wáìnì pọ̀ mọ́ ara wọn, a sì ṣe é fún ọjà oúnjẹ gíga. Àmì náà tẹ̀lé ọ̀nà ìrísí àwọn àmì wáìnì nípasẹ̀ ìṣètò tí ó rọrùn (minimalist), àwọn èròjà tí ó ní iye gíga, àti fọ́ǹtì arẹwà tí ó jẹ́ ti ìsìnyí àti ti àtijọ́ ní àkókò kan náà. Aṣọ olóòjẹ́ ìbílẹ̀, wọ̀nyí ni ẹ̀wù funfun oníhun-ìlọ́po méjì tí ó ní bọ́tìnì dúdú, ni ó jẹ́ orísun ìmísí, nígbà tí ọ̀nà wúrà kan fi hàn ìwà ọ̀lá. A lo ìtẹ̀wé offset, bébà wúrà, àti varnish onígun-mẹ́ta lórí bébà tí kò ní àwọ̀ tí ó ní ìrísí pàtàkì.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Irin A' Design Award
Chef's Àmì Ọtí Bíà jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé Chef's Àmì Ọtí Bíà yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún Chef's Àmì Ọtí Bíà nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- A label designed for collaboration beer between chef, winemaker and brewers. The beer is specific because it has the characteristics of beer and wine and was made for high gastronomy market. The label had to associate with a wine label, so a minimalist approach to design, quality materials, printing techniques that emphasize parts of the label were used. An elegant font was chosen, modern and classic. The strength of the label is that the name and design are connected, association is precise.
- Ìwọ̀n àti Àpò
- 210 x 68 mm and 190 x 45 mm. Two different dimensions of label because beer came in two sizes, 750 ml and 375 ml.
- Àwọn Àkọlé
- beer, beer label, minimalistic design, elegant, sophisticated, label design
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- Paper for the label is textured, uncoated Martele blanc, offset printing, gold foil print and 3D varnish. Interesting contrasts in textures of paper and printing techniques correspond to clean and contrasting lines of graphic elements.
- Ìpèníjà Àpèsè
- The biggest challenge was to combine culinary, beer and wine traditions and connect it with the name of the beer and the design of the label in the cleanest and simplest way possible.
- Ìwádìí
- Chef's beer is a complex product created in collaboration of chefs, winemakers and brewers, each of them experts in their profession. The name of the beer was a strong association in which direction to go with research and design. The chef’s uniform was very strong image around which I tried to tell a story. It was important to connect the name, the people who created it and it’s purpose. It is a gastronomic product intended to be enjoyed with a good meal.
- Ìmísí
- Inspiration for this label was the name, the chef and his traditional uniform. White double-breasted jacket with black buttons worn by qualified chef give the label a perfect contrast. Golden line represents a visual part of uniform but also excellence and sophistication. White is intended to signify cleanliness in chef’s uniform and also on the label. Font is elegant and bold, both modern and classic.
- Àkókò Iṣẹ́ Àkànṣe
- The project was finished in 2020. It was created in Croatia and Slovenia. Label was designed in 2019 and printed in 2020. Beer was awarded with gold medal at the European Beer Challenge 2020 in London.
- Ìlànà Ìṣiṣẹ́
- By looking at a bottle of chef's beer, a minimalist visual and name, an strong association is created for the user. He is connecting the name and visual and an association of chef’s uniform is created in his mind.
Choosing the shape of the bottle may associate it with wine or champagne, but the name and a details on the label reveal that it is a very special beer.
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