Hankol Liquor Iṣẹ́ Àkọ́kọ́: Ìdìpọ̀ Ọtí by Hankol - Ji Hao and Zhang XiaoMing is a highly esteemed winner of the very prestigious 2021 Àmì-ẹ̀yẹ Fàdákà A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
FàdákàÌdìpò· 2021
Hankol Liquor Iṣẹ́ Àkọ́kọ́: Ìdìpọ̀ Ọtí
by Hankol - Ji Hao and Zhang XiaoMing
Client: HANKOL & Ji Hao/Zhang XiaoMing
Àmì-ẹ̀yẹ Fàdákà A' Design Award Winner in Ìdìpò Category
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About Hankol Liquor Iṣẹ́ Àkọ́kọ́: Ìdìpọ̀ Ọtí
Hankol jẹ́ àpẹẹrẹ ìdìpọ̀ fún ọtí olóòórùn ọbẹ̀. Orúkọ náà ń tọ́ka sí ẹni tí ó ń mu ọtí pẹ̀lú ìgboyà àti ayọ̀, èyí tí ó ṣàfihàn ẹ̀mí tí ó gbé ènìyàn ga nínú ọ̀nà ìṣòwò náà. Èròngbà náà bẹ̀rẹ̀ láti inú ìdánwò tọ́wò-afọ́jú. Àwọn àwòrán rere àti òdì ni a papọ̀, a sì gbé àwòrán òjìji olùdásílẹ̀ sí inú ìrísí òdì láti ṣàfihàn èrò náà pé kí a má ṣe gbàgbé èròngbà àkọ́kọ́. A lo àkọ̀wé-ọwọ́ ará Ṣáínà àti èdìdì nínú ìrísí àwọn lẹ́tà. A fi ohun èlò EPP tí ó dáàbò bo àyíká ṣe àpótí òde, a sì fi àmì-ìdámọ̀ irin tòrò sí orí ojú iwájú rẹ̀.
The Recognition
About the Àmì-ẹ̀yẹ Fàdákà A' Design Award
Hankol Liquor Iṣẹ́ Àkọ́kọ́: Ìdìpọ̀ Ọtí jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Hankol Liquor Iṣẹ́ Àkọ́kọ́: Ìdìpọ̀ Ọtí yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Hankol Liquor Iṣẹ́ Àkọ́kọ́: Ìdìpọ̀ Ọtí jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Hankol means a person who drinks boldly and happily, which reflects the people-oriented spirit of our brand.The design concept originates from "blind taste". Using positive and negative figures, the design skillfully integrates the founder's silhouette into the negative shape, and tells the spiritual essence of not forgetting the original intention. Chinese calligraphy and seal are used in the typeface to present the oriental cultural charm of sauce-flavour liquor.
- Dimensions & Packaging
- Outer box size 115mmx100mmx230mm
- Tags
- packaging
- Production Technology
- The outer packaging box uses environmentally friendly EPP materials
- Design Challenge
- The product packaging uses environmentally friendly and degradable materials. The difficulty lies in the combination of the face metal and the glass bottle body in the production packaging.
- Research
- Study the expression of the product itself, and then look for the possibility of glass modeling and collision with other materials
- Inspiration
- The design concept originates from "blind taste".
While the innovative use of environmentally friendly and degradable materials on the packaging eliminates the redundant packaging of the integrated molding design, it is also convenient for the protection of products in the transportation process. The front of the packaging is inlaid with metal logo sculpture, combined with the packaging surface texture, creating a high-end sauce-flavour liquor fashion. - Project Duration
- Hankol liquor started in Shenzhen in early 2020, completed in Shenzhen in June 2020, and will be released in January 2021.
- Operation Flow
- The product packaging uses environmentally friendly and degradable materials. The difficulty lies in the combination of the face metal and the glass bottle body in the production packaging.
- Team Members
- HANKOL
Ji Hao
Zhang XiaoMing - Image Credits
- Image all: Photographer Chen yue, 2020
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