Hankol Liquor Iṣẹ Alápẹrẹ Ọ̀já by Hankol - Ji Hao and Zhang XiaoMing is a highly esteemed winner of the very prestigious 2021 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
IdẹÌdìpò· 2021
Hankol Liquor Iṣẹ Alápẹrẹ Ọ̀já
by Hankol - Ji Hao and Zhang XiaoMing
Client: HANKOL/Ji Hao/Zhang XiaoMing
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Ìdìpò Category
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- Verified Award Winner
- Verify Award Status for #121965
The Design
About Hankol Liquor Iṣẹ Alápẹrẹ Ọ̀já
Ọ̀rọ̀ Ìwé: Ọtí Hankol jẹ́ ìlànà ìpapẹ́ẹrẹ̀ fún ọtí kan tí ó ní adùn obe. Orúkọ náà Hankol ń tọ́ka sí ẹnìkan tí ó máa ń mu ọtí pẹ̀lú ìgboyà àti ayọ̀, èyí tí ó fi ẹ̀mí tí ó dá lórí ènìyàn ti ami-ọjà náà hàn. A ti fi àwọn ìlà tí ó lágbára tí ó sì rọrùn yà àwòrán ìgò náà, a sì ti fi àmì ami-ọjà náà hàn síwájú. Àwọn ìrísí rere àti òdì ti so àwòrán ojiji olùdásílẹ̀ náà pọ̀ mọ́ ìrísí òdì, tí ó ń rán ẹni létí ète ìpilẹ̀ṣẹ̀ ami-ọjà náà. A ti lo ìlà-ìkọ̀wé Ṣáínà àti èdìdì kan nínú ọ̀nà ìkọ̀wé láti fi ìwà àṣà ìlà-oòrùn hàn. A ṣe àpótí ìta pẹ̀lú ohun èlò EPP tí ó bá àyíká mu.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Hankol Liquor Iṣẹ Alápẹrẹ Ọ̀já jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Hankol Liquor Iṣẹ Alápẹrẹ Ọ̀já yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Hankol Liquor Iṣẹ Alápẹrẹ Ọ̀já ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Hankol means a person who drinks boldly and happily, which reflects the people-oriented spirit of brand.The design concept originates from "blind taste". Using positive and negative figures, the design skillfully integrates the founder's silhouette into the negative shape, and tells the spiritual essence of not forgetting the original intention. Chinese calligraphy and seal are used in the typeface to present the oriental cultural charm of sauce-flavour liquor.
- Dimensions & Packaging
- Outer box size 200mmx80mmx210mm
- Tags
- packaging
- Production Technology
- The outer packaging box uses environmentally friendly EPP materials
- Design Challenge
- The product packaging uses environmentally friendly and degradable materials. The difficulty lies in the combination of the face metal and the glass bottle body in the production packaging.
- Research
- Study the expression of the product itself, and then look for the possibility of glass modeling and collision with other materials
- Inspiration
- Hankol sauce-flavour liquor - cellar: strong and simple lines outline the shape of the bottle with the logo graphics presented on the front of the bottle with exquisite technology, expressing a stable and introverted product temperament.
- Project Duration
- Hankol liquor started in Shenzhen in early 2020, completed in Shenzhen in June 2020, and will be released in January 2021.
- Operation Flow
- The product packaging uses environmentally friendly and degradable materials. The difficulty lies in the combination of the face metal and the glass bottle body in the production packaging.
- Team Members
- HANKOL
Ji Hao
Zhang XiaoMing - Image Credits
- Image all: Photographer Chen yue, 2020
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