Peaceful Iṣẹ Akọkọ: Ìdì Tiì Olóòórùn Dídùn by Wang Jinsheng is a highly esteemed winner of the very prestigious 2021 Àmì-ẹ̀yẹ Irin A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
IrinÌdìpò· 2021
Peaceful Iṣẹ Akọkọ: Ìdì Tiì Olóòórùn Dídùn
Client: Yunnan Tech & Besiness University
Àmì-ẹ̀yẹ Irin A' Design Award Winner in Ìdìpò Category
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- Verified Award Winner
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The Design
About Peaceful Iṣẹ Akọkọ: Ìdì Tiì Olóòórùn Dídùn
Ọ̀rọ̀ Ìwé: Peaceful jẹ́ ìṣẹ́ ìdìmọ́ra fún tiì olóòórùn dídùn. Àpótí ìta ni a fi àwòrán tí a fi ọwọ́ yà ṣe lọ́ṣọ̀ọ́, tí ó fi obìnrin kan tí ó wọ aṣọ cheongsam hàn, ìyẹn aṣọ ìbílẹ̀ àwọn obìnrin Ṣáínà, pẹ̀lú àwọn àpẹẹrẹ òdòdó tí a dà pọ̀ mọ́ aṣọ náà. A lo ọ̀nà ìtẹ̀wé gravure láti fi àwòrán yìí sí orí ìbòrí agolo aluminiomu náà. Ìdìmọ́ra náà ní ẹ̀yà méjì, ìbòrí àpótí àti ara àpótí, tí ó jẹ́ kí àwọn agolo kékeré náà rọrùn láti ṣí, yọ, àti fi hàn. Bébà aluminiomu tí ó wà nínú ìdìmọ́ra náà dáàbò bo tiì náà lọ́wọ́ ọ̀rinrin. Adùn mẹ́ta ni a lè dàpọ̀ láti bá onírúurú ìfẹ́ ẹnu mu.
The Recognition
About the Àmì-ẹ̀yẹ Irin A' Design Award
Peaceful Iṣẹ Akọkọ: Ìdì Tiì Olóòórùn Dídùn jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé Peaceful Iṣẹ Akọkọ: Ìdì Tiì Olóòórùn Dídùn yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún Peaceful Iṣẹ Akọkọ: Ìdì Tiì Olóòórùn Dídùn nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Cheongsam and scented tea are basically exclusive to women in China. This packaging design uses a beautiful woman wearing a cheongsam as the outer packaging of the scented tea, and uses synesthesia to give users an elegant, quiet and beautiful association with scented tea.
- Dimensions & Packaging
- Width 75mm x Length 200mm x Height 45mm
- Tags
- Cheongsam, Scented Tea, Classical, Elegant, Tradition
- Production Technology
- The hand-painted pattern is made into the cover of the aluminum can packaging by gravure printing. The performance of the protective layer and the adhesive layer also have physical and chemical indicators, so that the aluminum foil that protects the tea has good barrier properties, hygienic safety, heat sealability and good physical and mechanical properties.
- Design Challenge
- There are many women-related products. How to choose an element that is more appropriate than the scented tea as the packaging pattern is the most challenging part of the whole design. After many selections, we finally chose cheongsam. The function of cheongsam to show the unique beauty of women echoes the beauty of scented tea. Through adjustment and combination, we have integrated floral patterns on the fabric of the cheongsam, as an embellishment of the cheongsam, blending with the main body, conveying the femininity of women, and reflecting the sweetness and softness of scented tea.
- Research
- This design is inspired by the unique Chinese costumes-cheongsam, cheongsam and flowers all have intuitive associations with women. The content of this package is scented tea, so the combination of cheongsam and flowers is used to highlight the feminine beauty, and the picture is soft and unified.
Nowadays, Chinese retro style is more popular, and these elements are deeply loved by some young people. Cheongsam is one of the traditional Chinese quintessence. While promoting flower tea, it also serves as a publicity and protection for traditional culture. Let more young people understand the excellent Chinese traditional culture. - Inspiration
- The packaging uses beauties wearing cheongsam as the main element, so that the target group of scented tea has a clear understanding. The color of the packaging is stable and classic, harmonious and unified with the taste of the target user.
- Project Duration
- The project started in September 2020 in Kunming and finished in March 2021 in Kunming
- Operation Flow
- The package is composed of two parts: a box cover and a box body. This structure is convenient to open and easy to take out and display the tea can. The inner packaging is packaged in a small can, and the aluminum foil material can effectively prevent the scented tea from getting damp. The meticulous illustration pattern highlights the fine quality of the small box packaging. Three different flavors of scented tea can be randomly combined according to the needs of users to meet the diverse needs of consumers.
- Team Members
- Wang Jinsheng
Xie Jin
Feng Meiyan
Chen Shiguang
Lin Hai
Deng Shaobiao - Image Credits
- Image#1: Illustrator Wang Jinshengi, 2020.
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