Beer Mail by Volfas Engelman Iṣẹ́ Àkọ́kọ́: Ìdìpọ̀ Ọtí Bíà Tí A Ṣe Lọ́wọ́ by Bold Brands is a highly esteemed winner of the very prestigious 2021 Àmì-ẹ̀yẹ Fàdákà A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
FàdákàÌdìpò· 2021
Beer Mail by Volfas Engelman Iṣẹ́ Àkọ́kọ́: Ìdìpọ̀ Ọtí Bíà Tí A Ṣe Lọ́wọ́
by Bold Brands
Client: Bold Brands
Àmì-ẹ̀yẹ Fàdákà A' Design Award Winner in Ìdìpò Category
Verified Award Winner
Verify Award Status for #122875The Design
About Beer Mail by Volfas Engelman Iṣẹ́ Àkọ́kọ́: Ìdìpọ̀ Ọtí Bíà Tí A Ṣe Lọ́wọ́
Beer Mail jẹ́ àpèré ìdìpọ̀ fún onírúurú ọtí bíà tí a ṣe lọ́wọ́. A ṣe àwọn àmì náà bí i sítáàmù ìfìwéránṣẹ́, tí ó ń tọ́ka sí orúkọ àmì-iṣẹ́ náà àti sí ànímọ́ ìkójọpọ̀ tí sítáàmù ní. Onírúurú kọ̀ọ̀kan gbé àwòrán àkópọ̀ tí ó so àwọn nǹkan tí wọ́n dàbí èyí tí kò ní ìbáṣepọ̀ ní ìwòye àkọ́kọ́ pọ̀. A fi àwọn ohun èlò tí a lò nínú ọtí bíà náà pamọ́ nínú àwọn àwòrán náà, kí oníbàárà lè máa wá wọn. A ń ta ọtí bíà náà nínú ìgò gíláàsì 330 ml pẹ̀lú àwọn àmì tí a tẹ̀ lọ́nà díjítà àti nínú àwọn agọ̀ tí a tẹ̀ 500 ml. Àpèré náà ń fi ìwọ̀nba kékeré tí a ṣe àwọn onírúurú náà hàn.
The Recognition
About the Àmì-ẹ̀yẹ Fàdákà A' Design Award
Beer Mail by Volfas Engelman Iṣẹ́ Àkọ́kọ́: Ìdìpọ̀ Ọtí Bíà Tí A Ṣe Lọ́wọ́ jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Beer Mail by Volfas Engelman Iṣẹ́ Àkọ́kọ́: Ìdìpọ̀ Ọtí Bíà Tí A Ṣe Lọ́wọ́ yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Beer Mail by Volfas Engelman Iṣẹ́ Àkọ́kọ́: Ìdìpọ̀ Ọtí Bíà Tí A Ṣe Lọ́wọ́ jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Exceptional taste beer causes a surprise to your taste buds, and our goals was to convey that same kind of surprise visually. Every label must not only be unique, unusual and not only attract attention but to keep it for a little while. It was important not only to make it attractive but also create the association with the taste at the same time letting the consumer to find ingredients used in making of the beer hidden all over the vivacious illustrations.
- Dimensions & Packaging
- 500 ml cans HD printed.
330 ml glass bottles with labels. - Tags
- Craft beer, Beer mail, Alaus laiskai, Collage, Mail, Post Stamp
- Production Technology
- Bottle labels was produced by digital printing technolgy in brewery. Cans was printed in Can printing house.
- Design Challenge
- Gentleman is the brand character of Volfas Engelman which is the head brand Beer Mail trademark. And the challenge in this case was to combine this “chatty extrovert” design of craft beer with the gentleman qualities of head brand at the same time avoiding to appear casual and visually similar to a classic beer. Collage graphics together with a postage stamp resembling label was the answer in this case, combining art courage and gentlemenhood into unique visual identity.
- Research
- Craft beer category is exceptional in the field containing bold package designs and creative illustrations. Big part of labels are exactly that which helps to stand out and highlight the courage of producer as well as unique qualities of product itself. Sometimes even chaotic illustrations helps to reveal that rebellious approach to beer making.
One of the most important goals was to find that exclusive style and to make this product noticeable in this challenging market. - Inspiration
- The name Beer Mail made us look at the subject of mail. The frame of the stamp was inspired by the idea of the post stamps and how unique it can be, oftentimes even collection worthy. The products are exclusive and produced in small quantities, so we wanted this to be reflected in a design of each label. Every beer type has a unique combination of unexpected flavours that sets the tone for a collage style illustrations combining elements that are inseparable at the first glance.
- Project Duration
- This project started in January 2020 and is still ongoing adding a new variety every other month.
- Operation Flow
- Beer Mail brand products are produced by one of the biggest local breweries and standard packaging mediums was presented as an only option for the time being. Only challenge was to blend in existing craft beer market as smooth as possible. Therefore 330ml bottles and 500ml cans were selected as the primary packaging.
- Team Members
- Creative Director: Motiejus Gaigalas
Graphic Design: Sandra Ramoskaite - Image Credits
- Illustrations & Visuals: Sandra Ramoskaite
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
