OHO Lentil Chips Iṣẹ Akọkọ: Ìgbápẹ́ẹ̀tì Chips by Bold Brands is a highly esteemed winner of the very prestigious 2021 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
IdẹÌdìpò· 2021
OHO Lentil Chips Iṣẹ Akọkọ: Ìgbápẹ́ẹ̀tì Chips
by Bold Brands
Client: Bold Brands
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Ìdìpò Category
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- Verified Award Winner
- Verify Award Status for #122943
The Design
About OHO Lentil Chips Iṣẹ Akọkọ: Ìgbápẹ́ẹ̀tì Chips
Ọ̀rọ̀ Ìwé: OHO Lentil Chips jẹ́ ìdásílẹ̀ ìgbápẹ́ẹ̀tì fún oúnjẹ àsáré tí a fi lentil ṣe. Àpò náà ní wíwọ̀n 190 x 250 x 50 mm, tí a tẹ̀ sórí polypropylene nípasẹ̀ ọ̀nà flexography pẹ̀lú varnish tí ó dà bí ìwé lára fọwọ́kàn. Ìsàlẹ̀ kraft paper rọ́pò àwọn àwọ̀ dídán tí ó wọ́pọ̀ nínú ẹ̀ka oúnjẹ àsáré, tí ó sì fún ọjà náà ní ìrísí àdánidá. Àwọn ẹ̀yà àwòrán tí a yàwòrán fi ìwà eré-ìdárayá kún un, nígbà tí a fi àwòrán fọ́tò tí ó ní ọ̀gá gíga fi àwọn adùn hàn. Àkópọ̀ yìí jẹ́ kí ọjà náà rọrùn láti dá mọ̀, tí ó sì fi hàn gẹ́gẹ́ bí àṣàyàn oúnjẹ àsáré tí ó lera jù.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
OHO Lentil Chips Iṣẹ Akọkọ: Ìgbápẹ́ẹ̀tì Chips jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé OHO Lentil Chips Iṣẹ Akọkọ: Ìgbápẹ́ẹ̀tì Chips yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. OHO Lentil Chips Iṣẹ Akọkọ: Ìgbápẹ́ẹ̀tì Chips ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Main idea of this packaging design is presenting a product as healthier and yet funky alternative to an ordinary snack. Kraft paper background stands out from the crowds of bright and intense colour snack packagings and gives it a touch of natural feel. Illustrated graphic elements gives it more life and connection with a customer and in contrast with that flavouring is communicated through high quality photo images. Combination of these three different design elements makes this product distinguishable, attractive to typical customer of such appetisers and gives it perceptible feel of naturalness.
- Dimensions & Packaging
- 190 x 250 x 50 mm snacks bag printed on popypropylene.
- Tags
- Chips packaging, Lentil Chips, Chips Packaging Design, Oho Lentil Chips
- Production Technology
- Flexograhy with paper touch varnish.
- Design Challenge
- It is no secret that snacks category is dominated by vibrant intensive colour packagings. Our task was to create packaging that would communicate healthier choice but with the same taste properties, attracting attention not by the colour intensity but with the playful elements and subtle taste indicating illustrations.
- Research
- Determining the target audience and to make appealing product packaging for that specific audience was of supreme importance. As well as understanding what graphic elements helps consumer to recognize this product as a helthier snacking option at the same time considering what graphic components are easthetically pleasing and provoke a buying decision in the first place.
- Inspiration
- OHO - Lentil chips, healthier snack alternative introduced to lithuanian market by one of the historic local snacks producers. Its a symbol of more natural and healthy snacking. That gave an aspiration to create smooth pastel colour packaging with craft paper texture elements. It was decided to make it playful and attractive to a younger audiences because it is the main target audience of this particular brand.
- Project Duration
- This project started in January 2020 February and finished 2020 May.
- Operation Flow
- Product is packed in standard bag. It was certainly dictated by consumer habits and convenience. As a matter of fact manufacturer was limited by by packing hardware as well. Task was to create graphical impact rather than select unusual packaging medium.
- Team Members
- Creative Director: Motiejus Gaigalas
Head Of Design: Vytenis Petrusevicius
Graphic Design: Sandra Ramoskaite, Vytenis Petrusevicius - Image Credits
- Visuals: Sandra Ramoskaite
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