Baltija Chocolate Collection Primary Function: Àpótí Ìdìpọ̀ Adùn-oyin by Bold Brands is a highly esteemed winner of the very prestigious 2021 Àmì-ẹ̀yẹ Fàdákà A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
FàdákàÌdìpò· 2021
Baltija Chocolate Collection Primary Function: Àpótí Ìdìpọ̀ Adùn-oyin
by Bold Brands
Client: Bold Brands
Àmì-ẹ̀yẹ Fàdákà A' Design Award Winner in Ìdìpò Category
Verified Award Winner
Verify Award Status for #122959The Design
About Baltija Chocolate Collection Primary Function: Àpótí Ìdìpọ̀ Adùn-oyin
Baltija jẹ́ ẹ̀ka àwọn àpótí ìdìpọ̀ fún àkójọpọ̀ ṣokolátì tí a ń tà ní agbègbè Baltic. Orúkọ náà wá láti inú ọ̀rọ̀ Lithuania fún Òkun Baltic, èyí tí ó fún ìṣẹ̀dá náà ní ìmísí. A ṣàpẹẹrẹ ilé-ìtànná (lighthouse) àti àwòrán òkun kan ní ọ̀nà Victorian tí ó jẹ́ àṣà ìgbàanì, pẹ̀lú àwọn ìrísí olóhun-omi tí ó fi ìṣípòpadà omi hàn. A kò lo àmì orílẹ̀-èdè kankan, nítorí náà àpótí ìdìpọ̀ náà dúró fún gbogbo agbègbè náà dípò orílẹ̀-èdè kan ṣoṣo. Àwọ̀ búlúù aláwọ̀-ewéko jíjìnnà fi ìrísí dídára hàn. A fi bébà ṣe àwọn àpótí àti àwọn àpò-ẹ̀rọ̀, a tẹ̀ wọ́n pẹ̀lú offset, a sì parí wọn pẹ̀lú várníṣì matte àti àwọn ẹ̀ka ìṣọ́ṣọ́ fọ́ọ̀lì bàbà.
The Recognition
About the Àmì-ẹ̀yẹ Fàdákà A' Design Award
Baltija Chocolate Collection Primary Function: Àpótí Ìdìpọ̀ Adùn-oyin jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Baltija Chocolate Collection Primary Function: Àpótí Ìdìpọ̀ Adùn-oyin yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Baltija Chocolate Collection Primary Function: Àpótí Ìdìpọ̀ Adùn-oyin jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- All countries that are bound to baltic sea are unique in their own way. That is why no specific graphic elements were used that would indicate on country or another. Design was thought to be as timeless as possible so classic victorian style illustration were created. This style is full of wavy and dynamic forms that resembles sea movement and volatility. Background contains unique sea scenery together with lighthouse in the foreground connecting it all together.
- Dimensions & Packaging
- All boxes and envelopes was made from paper, offset printing with matte varnish and copper foil elements.
- Tags
- Baltija, Chocolate collection. Chocolate, Chocolate packaging
- Production Technology
- All packagings were printed with offset technology, enriched with matte varnish and copper foil elements.
- Design Challenge
- Biggest challenge was to find symbol that would be unifying throughout the Baltic region, find the target audience and how the product is consumed. With this criteria in mind big challenge was to pick the right subtle and yet luxury style for the graphics which would also has to be timeless and very different from the competition.
- Research
- One of the most important task was to determine the consumer of the product. Research revealed that oftentimes it is bought as a souvenir from the baltic region. This gave an insight that it should not be associated with one country and it also should communicate the Baltic sea more than box contents. Appearance is really important part of package which is intended to be the gift. Extreme attentions was given to details as well as overall package aesthetics to trigger positive emotion to the end user.
- Inspiration
- Confectionery name Baltija came from name of the Baltic Sea in lithuanian. The sea was the main inspiration of this project. It is neighbouring 8 countries, which are all different. Sea is calm and do not carry its own identity as such. That is why the lighthouse was selected as the main symbol of the packaging. Sea also was the inspiration when picking colour. Deep greenish blue colour gave vibrance and luxury feel letting it stand out in the context of confectionery packaging all over the balt
- Project Duration
- This project started in January 2020 February and finished 2020 May
- Operation Flow
- Three separate packages were created for this product line. One of the boxes containing more than fifty candies plastic usage was reduced and paper separations were introduced. Fifteen candy box was decorated with uncommon type of cover giving overall packaging more elegance. To extend same visual experience chocolate bar was packed in carton envelope containing the same graphics.
- Team Members
- Creative Director: Motiejus Gaigalas
Head Of Design: Vytenis Petrusevicius
Graphic Design: Vytenis Petrusevicius, Zydrunas Slajus
Illustrator: Zydrunas Slajus - Image Credits
- Photography: Motiejus Gaigalas, Zydrunas Slajus
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