Pepsi Culture Ẹ̀yà Agolo Ohun Mímu Àkànṣe Olóye Kékeré láti ọwọ́ Dennis Furniss jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2021 Àmì-ẹ̀yẹ Wúrà A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Ìdìpò.
WúràÌdìpò· 2021
Pepsi Culture Ẹ̀yà Agolo Ohun Mímu Àkànṣe Olóye Kékeré
látọ̀wọ́ Dennis Furniss
Oníbàárà: Pepsi
Aṣẹ́gun Àmì-ẹ̀yẹ Wúrà A' Design Award nínú Ẹ̀ka Ìdìpò
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #123071Àpẹrẹ Náà
Nípa Pepsi Culture Ẹ̀yà Agolo Ohun Mímu Àkànṣe Olóye Kékeré
Pepsi Culture jẹ́ ẹ̀yà agolo àkànṣe olóye kékeré tí a ṣẹ̀dá fún àmì ọjà ohun mímu tútù ní orílẹ̀-èdè Mẹ́ksíkò. Ẹ̀yà náà ní agolo mẹ́fà tí a lè kójọ pamọ́, agolo kọ̀ọ̀kan sì dúró fún ìlú kan ní Mẹ́ksíkò. A yí àwọn ìtàn ìbílẹ̀, àṣà àti àwọn ìtọ́kasí iṣẹ́ ọnà padà sí àwọn àwòrán oníyàwòrán tí ó ṣàkópọ̀ àwọn àmì àṣà ìgbà pípẹ́ pẹ̀lú ọ̀nà ìṣàpẹẹrẹ ìgbàlódé. Agolo kọ̀ọ̀kan ni a fi aluminiọ̀mù ṣe, ó gba ìwọ̀n ounce méjìlá, a sì parí rẹ̀ pẹ̀lú ìtẹ̀wé offset alálàyé gíga. A ń ta àwọn agolo náà lọ́kọ̀ọ̀kan, wọ́n sì jọ para pọ̀ di ẹ̀yà kan tí ó ṣàfihàn oríṣiríṣi ẹkùn ilẹ̀.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Wúrà A' Design Award
Pepsi Culture Ẹ̀yà Agolo Ohun Mímu Àkànṣe Olóye Kékeré jẹ́ olùborí Àmì-ẹ̀yẹ Wúrà A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe ìpele àkọ́kọ́, tó jẹ́ ìyanu tó sì yàtọ̀. Àwọn olùborí Wúrà jẹ́ àwọn ẹ̀dá tó ní ìmúṣẹ̀dá tuntun gidigidi, tó ní ojú-ìwòye tó jìnnà tó sì ń tàn yòò tí wọ́n ń ṣàfihàn ọgbọ́n, òye àti ìjáfáfá àwọn olùṣàwòṣe wọn. A retí pé Pepsi Culture Ẹ̀yà Agolo Ohun Mímu Àkànṣe Olóye Kékeré yóò jẹ́ ohun ìmúṣẹ̀dá tí a yìn gidigidi, tó ń gbé ìtẹ̀sí kalẹ̀ tó sì jẹ́ ìrántí tó ń mú iye tí a kò rí rí wá. Àwòṣe tó borí Àmì-ẹ̀yẹ Wúrà A' Design Award yìí jẹ́ iṣẹ́ àkànṣe tó yani lẹ́nu tí a bọ̀wọ̀ fún tó ṣe anfàní gidigidi tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Pepsi Culture Ẹ̀yà Agolo Ohun Mímu Àkànṣe Olóye Kékeré ń dá ìmọ̀lára ìfẹ́ tó lágbára sílẹ̀, ń jí ìtara, ń gbé ìṣẹ̀dá lárugẹ tó sì ń fà wá mọ́ra.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- Celebrating the diversity of Latin America is the mantra for the Pepsi Culture can series. Through the limited-edition series PepsiCo created a unique design system that celebrates the rich and vibrant culture of six unique Mexican cities. Celebrating the uniqueness of the people and the individuality of each cities ancient traditions. Leveraging a contemporary design edge the approach aligns to the brands core value of celebrating diversity.
- Ìwọ̀n àti Àpò
- 12 Oz Cans, sold individually as a series.
- Àwọn Àkọlé
- Packaging Design, Pepsi Culture Series, Pepsi, Mexico, Latin America
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- High definition offset printing on alluminum
- Ìpèníjà Àpèsè
- This initiative was very an intuitive design program that relied heavily on understanding the culture of each city. To learn and gain insights we worked diligently to understand and translate the meaningful cultural associations and the arts that thrive within each individual city. A detailed process which took 6 months to complete. This was supported by a light qualitative process to access the design approach. In the end, we recognised that cultural-art has widespread appeal and launched with the confidence of knowing we had a well designed can series.
- Ìwádìí
- This is an ongoing program globally for the Pepsi brand, however, this is the first time we've explored hyperlocality as the theme for Design. It was a huge success with incredible results. Not only in sales volume, but also in building brand awareness and earned media. Across all social platforms we watched millions of people share posts of the series itself and millions of reposts in terms of the content we had also developed.
- Ìmísí
- These six collectible limited-edition cans tell authentic stories from the six cities they represent in Mexico. Collectively creating a series they are inspired by local stories and traditions that make that particular region unique. Through storytelling and local art references, Pepsi brought the uniqueness of six Mexican cities together.
- Àkókò Iṣẹ́ Àkànṣe
- The initiative started in the fall of 2020 in Mexico with a nationwide distribution. Sales sky-rocketed which led to additional production in order to meet meet demand.
- Ìlànà Ìṣiṣẹ́
- Not applicable
- Àwọn Ìwé-ẹ̀rí Ohun-Ìmọ̀
- Not applicable
- Àwọn Ọmọ Ẹgbẹ́
- PepsiCo Design Latin America
- Ìfọwọ́sí Àwòrán
- All work is wholly owned by Pepsico, inclusive of; brand trademarks, visuals and graphics, intellectual property.
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