Tsarsky Reserve Apoti Iwe láti ọwọ́ Natalya Bilousova jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2021 Àmì-ẹ̀yẹ Idẹ A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Ìdìpò.
IdẹÌdìpò· 2021
Tsarsky Reserve Apoti Iwe
látọ̀wọ́ Natalya Bilousova
Oníbàárà: Tsarsky Reserve
Aṣẹ́gun Àmì-ẹ̀yẹ Idẹ A' Design Award nínú Ẹ̀ka Ìdìpò
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #123199Àpẹrẹ Náà
Nípa Tsarsky Reserve Apoti Iwe
Ero ti package fun awọn ọja ologbele-opin ni lati ṣẹda aworan imudani ti ami iyasọtọ kan yago fun wiwo ibile fun jijẹ ounjẹ lori awo kan. Ojutu ti o da lori ilana ti yan bi ọkan ti o jẹ ki oju ti olumulo kan gbadun ounjẹ naa tẹlẹ. Awọn awọ eyiti a lo fun aṣoju jẹ idanimọ ni pato laarin laini awọn aṣa ounjẹ miiran. Ni afikun, ayedero ti awọn fọọmu ni apẹrẹ yii ṣe abẹ ọna imusin ati ni akoko kanna ṣe afihan imọran ti agbaye. Bi abajade, apẹrẹ yii jẹ ki ọja rọrun lati fẹran fun ọpọlọpọ awọn oluwo
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Idẹ A' Design Award
Tsarsky Reserve Apoti Iwe jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Tsarsky Reserve Apoti Iwe yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Tsarsky Reserve Apoti Iwe ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- Working on this project the goal was to make bright packages series and avoid traditional way of presenting meat products, which usually includes food on the plate. In addition to this there should be ground for package development. After trying several approaches and composition, was found a solution with the pattern. This became the main idea for all series and also created perfect base for any other products and additional marketing material.
- Ìwọ̀n àti Àpò
- One size for all packages width 180 mm x Depth 45 mm x Height 226 mm
- Àwọn Àkọlé
- meat, pattern, bright, caleidoscope, food, meatballs, russian cuisine
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- Used foldable paper package which is fitted (wrapped) on plastic box with product inside.
- Ìpèníjà Àpèsè
- Tsarsky Reserve is not only food company but they also focused on souvenir production. That is why the goal was to design logo for two branches. The most difficult part of work was to find simple solution to produce package series in future withou spending lots of money on design and photosession. That should be something special, unusual and bright. Something that could help product look more attractive.
- Ìwádìí
- Because of extermely short terms deep research was not carried out. The key point was to redesign available label which was made in very low design quality according to company growth. Client's wishes were to increase product price with design improvement.
- Ìmísí
- Knowing the fact that Tsarsky Reserve is the new direction of NESANS Company production, which is only at the start of their success, the key point was to create design that could be easily transfromed on future product without creating new design and difficult expencieve photosession. Ispired by patterns and caleidoscope share this idea on all of the packages. This helped to get one solution for millions of other packages.
- Àkókò Iṣẹ́ Àkànṣe
- Project start: June 2020
Project end: September 2020
Designer location: Berdyansk, Ukraine
Client location: Moscow, Russia - Ìlànà Ìṣiṣẹ́
- This packaging should work well due to the non-standard presentation of products using patterns and bright color spots. The black block with text information and icons supports the overall attractive composition. Icons (such as chicken, cow and pig) of main using meat type help to navigate with ingredients of the product. Big bright icon with procents of real meat focuses on naturalness. All of mentioned fact should help to increase the value of the product.
- Àwọn Ìwé-ẹ̀rí Ohun-Ìmọ̀
- Trademark 2021. Trademark Holder NESANS Company
- Àwọn Ọmọ Ẹgbẹ́
- Design: Natalya Bilousova
Marketing Director: Anton Rubtsov - Ìfọwọ́sí Àwòrán
- All of the separate images are given by client
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