Flatter Your Body Primary Function: Àkójọ Aṣọ Obìnrin by Yunji Lee

Flatter Your Body Primary Function: Àkójọ Aṣọ Obìnrin by Yunji Lee is a highly esteemed winner of the very prestigious 2021 Àmì-ẹ̀yẹ Fàdákà A' Design Award in Àpẹẹrẹ Àṣà Ìmúra, Aṣọ àti Ẹ̀wù Competition Category.

FàdákàÀṣà Ìmúra· 2021

Flatter Your Body Primary Function: Àkójọ Aṣọ Obìnrin

by Yunji Lee

Client: Yunji Lee

Àmì-ẹ̀yẹ Fàdákà A' Design Award Winner in Àṣà Ìmúra Category

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Colors

The Design

About Flatter Your Body Primary Function: Àkójọ Aṣọ Obìnrin

Flatter Your Body jẹ́ àkójọ aṣọ obìnrin tí ó ní ìrísí mẹ́fà tí a ṣẹ̀dá láti bá oríṣiríṣi ìrísí ara mu. Àkójọ náà tún ṣàlàyé corset, aṣọ kan tí kò rọrùn láti wọ̀ nínú ìtàn àtijọ́. Ìrísí kọ̀ọ̀kan ní àwòrán tí ó fẹ̀ díẹ̀ pẹ̀lú okùn ìdìpọ̀ tí a gbé yí àyà, ẹ̀gbẹ́, àti ìdí ka. Dídì tàbí títú okùn náà ní àwọn agbègbè tí a yàn máa jẹ́ kí ẹni tí ó wọ̀ ọ́ lè ṣàtúnṣe ìrísí aṣọ náà. Àwọn àwòrán ìlà àti àdìpọ̀ ń fi ìríran-àṣìṣe kún un tí ó ń ṣàtìlẹ́yìn fún àbájáde ẹwà náà. A lo irun àgùntàn fẹ́ẹ́rẹ́, òwú, àti wool crepe fún àkókò ìrúwé àti ẹ̀ẹ̀rùn.

The Recognition

About the Àmì-ẹ̀yẹ Fàdákà A' Design Award

Flatter Your Body Primary Function: Àkójọ Aṣọ Obìnrin jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Flatter Your Body Primary Function: Àkójọ Aṣọ Obìnrin yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Flatter Your Body Primary Function: Àkójọ Aṣọ Obìnrin jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The looks are created with the initial idea to embrace all the different body types. The collection consists of a new revamped version of corsets that were originally discomforting to wear. The silhouette is a bit loose and it can be adjusted depending on your body shape with the lacing straps. In each look, multiple straps are placed around the bust, waist, and hips, which allows you to flatter your body figure by tightening and loosening the straps partially.
Dimensions & Packaging: The whole collection is 6 looks womenswear, size 0-6.
Tags: Optical illusion, Stripe, Corset, Asymmetricity, Embracement
Production Technology: The placement of fabric in each garment also resembles the X-ray of a human body. For example, light and dark blue colored fabrics are layered and patched together, and black is used on the side. Layered items are also presented in the look. As the garments are for the Spring/ Summer season, light wool, cotton, and wool crepe are mainly used. The silhouette is a bit loose and it can be adjusted depending on your body shape with the lacing straps. In each look, multiple straps are placed around the bust, waist, and hips, which allows you to flatter your body figure by tightening and loosening the straps partially. The optical illusion is an additional method that is used to maximize the effect of flattering, and stripe print and pleats are the elements to create the effect. The straps will also create movement in each look, and it will add the effect of optical illusion. The asymmetrical length and unbalanced detail elements will boost the aesthetic.
Design Challenge: The main challenge of this journey was to create the right silhouette and garment construction that resembles a corset but still provide comfort by placing straps at the right place to create the looks that flatter your body shape. Thus, the fabric selection was the most important decision since it resulted in totally different silhouettes depending on fabrics.
Research: The project aims to transform fashion into a non-stereotypical medium, which is used as a tool to help people to express who they are and not to be judged based on what society incorrectly portrays. By the "Beauty Standard" that social media portrays, consumers are being judged by their external looks only.
Inspiration: There exists a desire in human nature to attract and impress by any means necessary and this has been a long-standing goal throughout the history of fashion. A plethora of methods has been employed to achieve this goal. Some of those methods aimed to accentuate, conceal, or even alter the human body shape, but it often results in physical discomfort. Historically, the corset has been developed to satisfy human's goal to flatter the different body figures to fit the "beauty standard" of the era.
Project Duration: The project started in November 2019 and finished in August 2020 in Atlanta, USA.
Operation Flow: The looks can transform the shapes by how much you tighten the straps on the body and where you place the straps depending on the silhouette you want to draw around your body.
Patents: Copyright to Yunji Lee
Image Credits: COPYRIGHT by Yunji Lee,
Photographer, Skye Lin / Model, Allison Head, 2020