Zhen Hao E Iṣẹ Akọkọ: Ìdì Oúnjẹ Ajá by Yuchen Han is a highly esteemed winner of the very prestigious 2022 Àmì-ẹ̀yẹ Irin A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
IrinÌdìpò· 2022
Zhen Hao E Iṣẹ Akọkọ: Ìdì Oúnjẹ Ajá
by Yuchen Han
Client: Ningbo Xuanmengzhi Trading Company Ltd.
Àmì-ẹ̀yẹ Irin A' Design Award Winner in Ìdìpò Category
Verified Award Winner
Verify Award Status for #126938The Design
About Zhen Hao E Iṣẹ Akọkọ: Ìdì Oúnjẹ Ajá
Ọ̀rọ̀ Ìwé: Zhen Hao E jẹ́ ọ̀wọ́ ìdì fún oúnjẹ ajá àti ìjẹ àsè ajá. Àpẹrẹ náà fa ìmísí láti inú àṣà ìbílẹ̀ Ṣáínà nípa fífi àwọn ajá hàn gẹ́gẹ́ bí àwọn ọba àtijọ́ ti onírúurú ìgbà. Ní Ṣáínà, àwọn oníbàárà ajá ni a máa ń pè ní àwọn ìjòyè tí wọ́n ń sìn àwọn ohun ọ̀sìn wọn, èrò yìí sì ni ó ṣe àpẹrẹ àwọn àwòrán. Àwọn ìhun ajá tí ó dàbí káàtúùnù fi hàn àti ìdìmọ̀ ìwọ̀n, tí ó ya àwọn ajá kékeré sọ́tọ̀ kúrò lára àwọn ajá alábọ̀de àti ńlá. Àwọn àwọ̀ oríṣiríṣi ya oúnjẹ ajá sọ́tọ̀ kúrò lára ìjẹ àsè, tó jẹ́ kí gbogbo ọ̀wọ́ náà rọrùn láti mọ̀. A lo bébà tí a tún ṣe, bébà corrugated, àti àpò aluminiomu fóìlì.
The Recognition
About the Àmì-ẹ̀yẹ Irin A' Design Award
Zhen Hao E Iṣẹ Akọkọ: Ìdì Oúnjẹ Ajá jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé Zhen Hao E Iṣẹ Akọkọ: Ìdì Oúnjẹ Ajá yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún Zhen Hao E Iṣẹ Akọkọ: Ìdì Oúnjẹ Ajá nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In China, usually call dog owners Chan shi guan, which Chan shi means shoveling dog excrement and Guan indicates the officials who serve the kings. This analogy inspires us to personify the dogs into the ancient emperors of different ages, and built the brand Zhen hao e. The Zhen in the brand means an emperor and the Hao e means hungriness. Zhen hao e is vivid because it distinguishes the sizes of dogs by caricaturing the dogs, and use various color to differentiate dog food and snacks to make the product packaging more intuitive.
- Dimensions & Packaging
- 28.5*21cm
20*30cm
20*36cm
23*40cm - Tags
- Dog food, Oriental style, Package Design, Cartoon Dog
- Production Technology
- Recycled paper, corrugated paper, aluminium foil bag.
- Design Challenge
- Nowadays, people always claim that their dogs are acutally the masters at home because of meticulous treatment to the dogs. Therefore, the hardest part from designing process is to find a way to let the package design instantly resonate with potential consumers while 'Zhen hao e' also want to include Chinese cultural features.
- Research
- The type of research we applied is basic research, we assumed that to cleaning up dog excrement correlates with government officals at ancient times. Our research objective is to verify if the correlation exists. We communicated with Chinese elders about the ancient stories regarding dog excrement shoveling officials. The result from the conversations indicates the possible existance of the correlation. Nowadays, the name of dog excrement shoveling official has already been kinda popular online as we anticipate.
- Inspiration
- This is a series of packaging designs with Chinese cultural characteristics regarding dog food and snacks. In China, the dog owners are always compared to 'Excrement Shovelling Officials', which means serving the kings. It inspired designer to compare the dogs to Chinese ancient emperors in order to reflect the wonderful relationship between the owners and their dogs. Through the personification and cartoonishment of the dog, classified the packaging and related visual images by turning the dogs into emperors of different ages along with the creative combination between Chinese culture and functional categories.
- Project Duration
- The project started in Hangzhou, China and Dalian China from November 2018 to April 2019.
- Operation Flow
- Compared with other similar brands, 'Zhen hao e' is vivid and interesting because it distinguishes medium/large dogs from small ones by caricaturing the dogs. Furthermore, designer use various color to differentiate dog food and dog snacks in order to make the product packaging more intuitive, resonating with consumers.
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
