Tralock Iṣẹ Akọkọ: Ìdìpọ̀ Ìtìlẹ̀kùn by Bakhtiyar Baimurzayev is a highly esteemed winner of the very prestigious 2022 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
IdẹÌdìpò· 2022
Tralock Iṣẹ Akọkọ: Ìdìpọ̀ Ìtìlẹ̀kùn
Client: Bakhtiyar Baimurzayev
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Ìdìpò Category
Verified Award Winner
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About Tralock Iṣẹ Akọkọ: Ìdìpọ̀ Ìtìlẹ̀kùn
Ọ̀rọ̀ Ìwé: Tralock jẹ́ ìdìpọ̀ tí a ṣe fún ìtìlẹ̀kùn àpò ìrìnàjò. Àpótí náà ní àwòrán bíi àpò ìrìnàjò kékeré kan, èyí tí ó so ìdìpọ̀ náà pọ̀ mọ́ ète ọjà náà tààrà. Orúkọ náà ń so àwọn ọ̀rọ̀ ìrìnàjò (travelling) àti ìtìlẹ̀kùn (lock) pọ̀, tí lẹ́tà o nínú àmì-ọjà náà sì ní àwòrán ihò kọ́kọ́rọ́. Ìlàjú náà ní ìpele méjì. Àárín búlísítà kan (blister core) máa ń dá ìtìlẹ̀kùn àti àwọn kọ́kọ́rọ́ dúró ní ipò rẹ̀, nígbà tí ìpele kaadibodu kan gbé àwòrán tí a tẹ̀ jáde. Ọ̀nà gígé pàtàkì kan (diecut) jẹ́ kí olùra lè rí ọjà náà nínú àpótí. Àwọn àwọ̀ dídán ń fi àkòrí ìrìnàjò hàn, wọ́n sì ń ràn ìdìpọ̀ náà lọ́wọ́ láti dúró jáde láàrin àwọn mìíràn.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Tralock Iṣẹ Akọkọ: Ìdìpọ̀ Ìtìlẹ̀kùn jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Tralock Iṣẹ Akọkọ: Ìdìpọ̀ Ìtìlẹ̀kùn yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Tralock Iṣẹ Akọkọ: Ìdìpọ̀ Ìtìlẹ̀kùn ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Tralock is a travel suitcase lock.
The packaging was created starting with the name and ending with the design of the packaging itself. It was created to stand out from the standard locks that do not have much design and to attract the attention of the buyers. The name is a mix of travelling and lock. The design itself is directly related to its purpose, it is made in the form of a suitcase. - Dimensions & Packaging
- Width 100 mm x Depth 25 mm x Height 143 mm
- Tags
- packaging design, box, professional, travelling, lock
- Production Technology
- The box is made of two layers, the first is blister core to fix the lock and the keys inside, and the second one is a cardboard to show the design itself.
- Design Challenge
- The main challenge was to combine the design idea of the "suitcase" with the product, while keeping the simplicity of packaging assemblance.
- Research
- The market research was carried out to create brand concept that would stand out among the competitors and draw attention of the potential buyers. Together with this, iconographic elements were created and thought out to represent the travelling theme.
- Inspiration
- The task was to do something extraordinary with a packaging that manufacturers do not usually design.
The main idea is simple. Traveling is something that brings emotions, moments and bright colors to people's lives. The execution of the design in these colors conveys this idea in a full way. All elements are thought in a travelling style, and the letter "o" in the logo in a form of lock hole. - Project Duration
- Duration: September-December, 2020
Location: Kazakhstan - Operation Flow
- The box as a whole is a simple and straightforward travel element. The inner part of the blister fixes the product itself, the lock and the key, while the whole structure is made in the way that the consumer can see the product through the diecut. The blister layer is glued to the cardboard layer and when collecting the box, the consumer gets the feeling that he is holding a small suitcase in his hands.
- Patents
- Copyrights belong to Bakhtiyar Baimurzayev
- Team Members
- Bakhtiyar Baimurzayev
- Image Credits
- All images Credits to Bakhtiyar Baimurzayev
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