Guangliang 59Plus Flying CoBranded Iṣẹ Akọkọ: Ìpèsè Ọtí Líle by Wei Xu, Yonghui Dong and Rui Wang is a highly esteemed winner of the very prestigious 2022 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
IdẹÌdìpò· 2022
Guangliang 59Plus Flying CoBranded Iṣẹ Akọkọ: Ìpèsè Ọtí Líle
by Wei Xu, Yonghui Dong and Rui Wang
Client: Sichuan Guangliang Wine Industry Co., Ltd.
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Ìdìpò Category
Verified Award Winner
Verify Award Status for #130643The Design
About Guangliang 59Plus Flying CoBranded Iṣẹ Akọkọ: Ìpèsè Ọtí Líle
Ọ̀rọ̀ Ìwé: Guangliang 59Plus Flying jẹ́ ìpèsè ọtí líle onípọ̀ọ́wọ̀ pàtàkì tí a ṣẹ̀dá papọ̀ pẹ̀lú Ile-Ìkóhun-Ìṣẹ̀ǹbáyé-sí Dunhuang. Ìṣàpẹẹrẹ náà ṣàkópọ̀ àwọn ẹ̀yà àwòrán ògiri Dunhuang pẹ̀lú àwòrán ìrìnnà-òfurufú Ṣáínà láti fi hàn ìwádìí àgbáyé. Àwòrán kan fi hàn Apsara tí ń fò àti awòràwọ̀ kan tí ìka wọn ń fọwọ́kàn ara wọn, tí ń so àṣà àtọwọ́dọ́wọ́ mọ́ ìmọ̀-sáyẹ́nsì òde-òní. Ìgò náà jẹ́ funfun àti aláwọ̀-ìtànṣán-lọ́nà-àìgbọ́dọ̀. Àwọ̀ frosted tí a fọ́n sí i ń fara wé àwòrán jádé. Ọ̀nà iṣẹ́ ìfọwọ́sowọ́pọ̀ gíga-jùlọ ti ọ̀ṣọ́-kíkún kárí gbogbo ara ń fi àwòrán náà hàn yíká gbogbo ara ìgò náà.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Guangliang 59Plus Flying CoBranded Iṣẹ Akọkọ: Ìpèsè Ọtí Líle jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Guangliang 59Plus Flying CoBranded Iṣẹ Akọkọ: Ìpèsè Ọtí Líle yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Guangliang 59Plus Flying CoBranded Iṣẹ Akọkọ: Ìpèsè Ọtí Líle ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This limited edition liquor packaging is co-designed by Guangliang Wine Industry and Dunhuang Museum. The packaging encompassing the elements of Dunhuang frescoes and China Aerospace represents the exploration of the universe. Therefore, it embodies the traditional charm of Chinese aesthetics and creates an exquisite and elegant overall visual appearance.
- Dimensions & Packaging
- Package size 83mm322mm, bottle height 287mm, diameter 75mm.
- Production Technology
- It adopts sprayed frosted paint to emulate the texture of jade and uses high precision all-over decoration firing process to 360-degree display the illustration.
- Design Challenge
- The challenge lies in how to combine the elements of Dunhuang flying Apsaras and brand features. Overturning the ubiquitous packaging design of traditional culture by other counterparts, the design team thinks out of the box and renders the product a whole new visual effect by the contrast of the two dimensions of time and space to showcase the balance of science and tradition.
- Research
- Dunhuang flying Apsaras is an invaluable treasure of the Chinese culture, and a miracle created by Chinese artists for the world art history. Throughout the history, we remain committed to exploring the universe and the stars. Guangliang selects the pure white and diaphanous bottle, on which Dunhuang flying Apsaras and the high-tech astronaut are integrally printed on the appearance design, standing for the inheritance of the flying to the sky spirit.
- Inspiration
- The design aims to create a wholly different image of Fei tian, literally meaning fly to the sky. Fei tian has double meanings in Chinese, one being flying Apsaras in the frescoes of the Dunhuang Caves and another aerospace science and technology. In this connection, the illustration contains above two images, who are finger touching, forming a strong story-telling effect.
- Project Duration
- This product was started in July 2021, Chengdu, China, and was finished in October 2021.
- Team Members
- Designer: Wei Xu
Designer: Yonghui Dong
Designer: Rui Wang
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