Gregory Donut Iṣẹ Akọkọ: Ìdìpọ̀ Donut by Stora Enso China Packaging is a highly esteemed winner of the very prestigious 2022 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
IdẹÌdìpò· 2022
Gregory Donut Iṣẹ Akọkọ: Ìdìpọ̀ Donut
Client: Stora Enso China Packaging
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Ìdìpò Category
Verified Award Winner
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About Gregory Donut Iṣẹ Akọkọ: Ìdìpọ̀ Donut
Ọ̀rọ̀ Ìwé: Gregory Donut jẹ́ ìwádìí ìdìpọ̀ tí a fi bébà ṣe fún donut tí a ń tà gẹ́gẹ́ bí oúnjẹ tí a máa ń kó lọ. Gbogbo bébà tí ó hàn jẹ́ ti ìwọ̀n tí ó yẹ fún ìfarakanra pẹ̀lú oúnjẹ. A fi bébà FBB tí ó ní okun líle ṣe àpò náà, tí a bò pẹ̀lú kúrósì aláwọ̀ dídán tí ó dá lórí omi láti dáàbò bo ẹ̀rọ ìtẹ̀wé, tí a sì tẹ̀ pẹ̀lú ìnkì soy tí ó yẹ fún oúnjẹ. Ìlànà yíyí ìwọ̀n ọgọ́ta ìwọ̀n gbà kí ẹni tí ó ń kó ọjà lè kọ́ àpótí náà kíákíá, nítorí náà a lè fi ìdìpọ̀ náà ránṣẹ́ ní ìrísí pẹrẹsẹ. Àpótí kọ̀ọ̀kan ní agbára láti gba donut mẹ́fà, àwọn ìwọ̀n mímu àpò méjì sì bá ege mẹ́fà tàbí méjìlá mu. Àwòrán aláwọ̀ búlúù tí ó jinlẹ̀ pẹ̀lú àwòrán donut àti alikama ń rán ìrántí àṣà atukọ̀ ojú omi létí.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Gregory Donut Iṣẹ Akọkọ: Ìdìpọ̀ Donut jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Gregory Donut Iṣẹ Akọkọ: Ìdìpọ̀ Donut yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Gregory Donut Iṣẹ Akọkọ: Ìdìpọ̀ Donut ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Gregory donuts tenets are pays attention to all small details and bring healthy life to the modern people. Healthy low sugar, whole wheat bread base go with handmade elaboration, make everyone can enjoy healthy and exquisitely food conveniently. All the objectives about the graphic design, convenient structure design and 100% paper-base packaging materials recipe are to echo the brand idea.
- Dimensions & Packaging
- Outer box size: 200mm L x 154mm W x 85mm H
Forming size (6 in 1): 201mm L x 155mm W x 86mm H(without handle)
Forming size (12 in 1): 201mm L x 155mm W x 172mm H(without handle)
Well-suited Retail take-away Packaging - Tags
- Donuts packaging, Sustainable packaging, Convenient packaging, Take-away food, Sailor culture
- Production Technology
- All visible paper are food contact grade materials.
Sleeve are made by FBB paper with high tenacity, to meet the strength requirement, coated with water base high abrasion matt varnish to achieve the function of ink protection.
Printed by food grade soy ink.
Patent 90 degree rotational structure design achieved rapidly packing and flat delivery format. - Design Challenge
- Regarding the brand communication requirements, the biggest challenge is how to bring the healthy brand idea to buyers directly with a minimalist graphic design.
Regarding the structure and material recipe, the biggest challenge are to achieve the rapid packing process with good cost control and food grade requirements. - Research
- In 1947, a captain by the name of Hanson Gregory drove his boat in a voyage. Because of the violently shake cause by the wave and wind, he found that he can not eat his bread when driving. To overcome this situation, he had an inspiration to cut a hole in the middle of his buns and string them in the banner beside the helm. That is where donuts comes from.
This design can completely reflect the brand tenet: detail oriented, healthy life and poetic sailor culture. - Inspiration
- Design elements derived from Gregory captain experience. Navy blue, spary white coordinate Donuts and wheat illustration, against wheat brown, bring healthy and poetic sailor culture to the everyone. Rotational forming motion seem to be operating rudder, sail towards the distant horizon with ideal.
- Project Duration
- The project started in January 2021 and launched in March 2021 in Dongguan, Guangdong Prov, China.
- Operation Flow
- All the manufacturing processes are full automated and transported to bakery in flat format. The packer can rotate the inner part 90 degree to forming and finish the packing process rapidly and conveniently. Each box can contain 6 pieces of donuts. Depends on different buying demand, there are two different size of sleeve handles to choose from, which can meet 6 pcs or 12 pcs packaging form.
- Patents
- Structure utility model patent copyright belongs to Stora Enso China Packaging
- Team Members
- Innovation and Design Director: Dick To
Senior Design Manager: Jinglun Cui
Structure Manager: Qinwu Zhao
Graphic Manager: Hong Zheng
Graphic Designer: Yueying Chen
Structure Designer: Zhiping Li
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