Strong Tiger Iṣẹ Akọkọ: Ìpapọ̀ Ọtí Líle by Tiger Pan is a highly esteemed winner of the very prestigious 2022 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
IdẹÌdìpò· 2022
Strong Tiger Iṣẹ Akọkọ: Ìpapọ̀ Ọtí Líle
by Tiger Pan
Client: Beijing Shunxin Agriculture Holding Co., Ltd.
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Ìdìpò Category
Verified Award Winner
Verify Award Status for #130958The Design
About Strong Tiger Iṣẹ Akọkọ: Ìpapọ̀ Ọtí Líle
Ọ̀rọ̀ Ìwé: Strong Tiger jẹ́ àpẹẹrẹ ìṣàpáàrọ̀ ìṣàpẹẹrẹ tí a ṣe ní iye tí a dá lélẹ̀ fún baijiu ti Ṣáínà. Àpẹrẹ yìí ń ṣe àmì Ọdún Ẹkùn nínú Kalẹ́ńdà Ẹranko ti Ṣáínà. A ya orí ẹkùn náà ní ọ̀nà àìṣàpẹẹrẹ tààrà, tí ó ń fa ìmísí láti orí àṣíborí samurai láti àkókò Ìjagun Àwọn Ìjọba ní Japan. Àwọn ọ̀nà tààrà tí ó mú mú ni wọ́n fi ṣe àpẹrẹ ara ìgò náà, tí ó sì ń fi ìhùwàsí líle àti aláìsẹ́gbẹ́ hàn. Gíláàsì ni wọ́n fi ṣe ìgò náà, èyí tí ó fi kíkàn àti hihàn dáradára kún ojú rẹ̀, tí ó sì mú kí ọjà náà yàtọ̀ sí àwọn ìgò amọ̀. Àwọ̀ dídán àti ìṣàkóso àlàyé kedere ń ràn àwọn onra lọ́wọ́ láti mọ ọjà náà láti ọ̀nà jíjìn.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Strong Tiger Iṣẹ Akọkọ: Ìpapọ̀ Ọtí Líle jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Strong Tiger Iṣẹ Akọkọ: Ìpapọ̀ Ọtí Líle yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Strong Tiger Iṣẹ Akọkọ: Ìpapọ̀ Ọtí Líle ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Chinese have lots of love for the Zodiac. NiuLanShan is one of China's leading liquor brands. The year 2022 is represented by a Tiger in the Chinese Zodiac, an especially important year, hence, a Year of the Tiger limited edition is launched after Niulanshan - Year of the Ox.
- Dimensions & Packaging
- Width 71.5mm x depth 92.5mm x height 393mm
- Tags
- Chinese Baijiu, Calligraphy, Bottle, High End, Tiger Pan
- Production Technology
- The glass material will differentiate the Chinese Baijiu from its competitive brands, who are normally packed in ceramics. Bottled in glass, the gloss and texture is upgraded on the surface. The strict control of color printing and number results in a good display of product's quality.
- Design Challenge
- The tiger head representing the century-old Erguotou ought to be a spitting image of a samurai returning from war. Using similarities between the helmet and the tiger head, we adapted it into an abstract design.
- Research
- The Chinese have lots of love for the Zodiac. NiuLanShan is one of China's leading liquor brands. The year 2022 is represented by a Tiger in the Chinese Zodiac, an especially important year, hence, a Year of the Tiger limited edition is launched after Niulanshan - Year of the Ox. Using similarities between the helmet and the tiger head, we adapted it into an abstract design.
- Inspiration
- Inspired by the Takeda Shingen samurai helmet during the Warring States Period in Japan, the tiger head representing the century-old Erguotou ought to be a spitting image of a samurai returning from war. Using similarities between the helmet and the tiger head, we adapted it into an abstract design. The sharp straight line of the body conveys a tough carcass and the uncompromising spirit of a tiger; an unyielding attitude held by NiuLanShan.
- Project Duration
- The project lasts 2 months, designed in Shenzhen and produced in Beijing.
- Operation Flow
- How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
- Team Members
- Creative Director: Tiger Pan
Graphic Design: Xuedan Xia
Graphic Design: Zhiyi Jiang
Image Editing: Kelin Tan
Image Editing: Chao Ma
Technical Direction: Zhangkun Xie - Image Credits
- Image #No 1: Photographer Kelin Tan
Image #No 2: Photographer Kelin Tan
Image #No 3: Photographer Kelin Tan
Image #No 4: Photographer Kelin Tan
Image #No 5: Photographer Kelin Tan
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