Idẹ Ìdìpò · 2022
Luckinfo Ocean Refreshing Base Serum Apoti
- Àmì-ẹ̀yẹ Idẹ A' Design Award 2022 in Ìdìpò
- CLIENT: Luckinfo
- Estimated Number of Design Views: 14,611
- Verification code CA75F16B73 · Verify this award
Colors
About Luckinfo Ocean Refreshing Base Serum Apoti
Ilẹ apoti naa jẹ iwonba ati lile, lakoko ti aworan igbi ti a tẹjade nisalẹ lati ṣe iwoyi pẹlu awọn eroja inu omi. Apa kan ti aworan apejuwe ti o han ni isalẹ lati jẹki oju didan, bakanna bi fifamọra awọn olumulo lati ṣii apoti naa. Igo naa jẹ tutu ni oke lati gbe asan kuro lati ideri funfun pearl si apakan ti o han gbangba, bakanna bi ibora ti adalu kurukuru ti o le ṣẹda lakoko gbigbọn; igo gilasi naa wa ni gbangba ni isalẹ lati ṣafihan droplet buluu alailẹgbẹ nipasẹ imọ-ẹrọ isọdọtun epo.
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Luckinfo Ocean Refreshing Base Serum Apoti jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Luckinfo Ocean Refreshing Base Serum Apoti yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Luckinfo Ocean Refreshing Base Serum Apoti ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Press Kit
- Unique Properties
- On the outer packaging, the surface of the box remains minimal and rigorous, in order to carry out the brand image. The wave illustration is printed inside the box, which echoes with the marine ingredients. Due to the oil droplets sedimentation technology, there is a light blue droplet at the bottom. User needs to shake and to mix the liquid before using, then droplet will split into tiny drops. Therefore, there are numerous of little waterdrops in the illustration to correspond with the scenario.
- Dimensions & Packaging
- Width 50mm x Depth 50mm x Height 95mm
- Tags
- Packaging, Serum, Moisturising, Repairing, Softening, Cosmetics, Skincare, Oil Droplets Sedimentation Technology, Luckinfo, Ocean
- Production Technology
- The lid is pearl white semi-spheric to correspond with the droplet. As the lid is not the perfect sphere, a light blue ribbon is inserted to cover the neck. On the bottle, it is frosted at the top to transit the vanish from the white lid to transparent part on bottle, as well as covering the cloudy mixture might formed whilst shaking; the glass bottle remains clear at the bottom to show the blue droplet.
- Design Challenge
- As the brand image tends to be minimal and scientific, the challenge is to find the balance of being subtle to consist of the brand image, as well as being eyes-catching and attractive to match the online market and the target audience groups.
- Research
- The main target audiences are youngsters born between 1995-2000 at the online market in China. The packaging design trends rely on eyes-catching packaging, Morandi-colour tones and illustrated appearance.
- Inspiration
- The product is inspired by the Thalassotherapy, with the main ingredients mostly from ocean, including Jeju lava seawater. Therefore, the illustration on the box refers to famous Japanese Ukiyo-e, ‘The Great Wave off Kanagawa’ to emphasise the theme. In addition, the functions of the serum are moisturising, repairing, and softening, the main colour tone is pastel blue.
- Project Duration
- The project started in March 2019 in Shenzhen and finished in April 2019 in Shenzhen.
- Operation Flow
- With the special cutting on the folding box, a portion of the illustration exposes at the bottom, to enrich the pale surface at the first sight, as well as attracting users to open the box. With the gap trimmed on the box, users could see the bottle instantly once they have opened the box. The bottle of serum is made of glass frosted at the top, so the user can see the change of the droplet while they shake the bottle.
