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Xiaofengtan Liquor Iṣẹ́ Àkọ́kọ́: Ìdì Ohun-Mímu Líle láti ọwọ́ Zhu Hai and Fang Jian

Xiaofengtan Liquor Iṣẹ́ Àkọ́kọ́: Ìdì Ohun-Mímu Líle láti ọwọ́ Zhu Hai and Fang Jian jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2022 Àmì-ẹ̀yẹ Idẹ A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Ìdìpò.


IdẹÌdìpò· 2022

Xiaofengtan Liquor Iṣẹ́ Àkọ́kọ́: Ìdì Ohun-Mímu Líle

látọ̀wọ́ Zhu Hai and Fang Jian

Oníbàárà: Zhu Hai, Fang Jian

Aṣẹ́gun Àmì-ẹ̀yẹ Idẹ A' Design Award nínú Ẹ̀ka Ìdìpò

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Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí

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Àpẹrẹ Náà

Nípa Xiaofengtan Liquor Iṣẹ́ Àkọ́kọ́: Ìdì Ohun-Mímu Líle

Ọ̀rọ̀ Ìwé: Xiaofengtan jẹ́ ìdì fún ohun-mímu líle Ṣáínà tí ó ga jùlọ. Ìrísí ìgò náà ti wá láti inú àwọn ìkòkò amọ̀ tí a máa ń lò ní Ṣáínà láti ìgbà àtijọ́ láti fi kó ohun-mímu líle sí, tí a sì tún ṣe ní ọ̀nà tí ó rọrùn tí ó bá ìtọ́wọ́nú òde-òní mu. Ara ìgò náà tí ó yíká bá ọ̀wọ́ ọwọ́ mu, èyí tí ó mú kí ó rọrùn láti dì mú, tí ó sì ṣe ìrànlọ́wọ́ láti dí ìyọ́ ojú kúrò. Fùnpẹ́ wúrà náà ní ìlà onígun-jíjìn tí ó dúró sí gígùn, tí ó sì ṣí ní ọ̀nà tí ó rọrùn. Àwọn ẹ̀wọ̀n wúrà kéékèèké dá ìrísí kan sórí ìgò náà àti sórí àpótí onígun mẹ́rin kékeré náà, tí ìwọ̀n rẹ̀ jẹ́ 130 sí 130 sí 135 mílímítà. Àpótí náà ni a fi bébà tí ó lè bàjẹ́ (dègrádábùlù) ṣe, ìwọ̀n kéékèèké rẹ̀ sì dín iye ohun-èlò tí a ń lò kù.

Ìdánimọ̀ Náà

Nípa Àmì-ẹ̀yẹ Idẹ A' Design Award

Xiaofengtan Liquor Iṣẹ́ Àkọ́kọ́: Ìdì Ohun-Mímu Líle jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Xiaofengtan Liquor Iṣẹ́ Àkọ́kọ́: Ìdì Ohun-Mímu Líle yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Xiaofengtan Liquor Iṣẹ́ Àkọ́kọ́: Ìdì Ohun-Mímu Líle ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.

Lẹ́yìn Àpẹrẹ Náà

Àkójọ Ìròyìn

Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.

Àwọn Ohun Àkànṣe
SANVINGA Xiaofengtan is a high-end Jiang-flavored liquor, whose body derives from the ceramic liquor jar commonly used by the Chinese. It impresses with a compact cube packaging, which, together with the bottle body, is decorated by texture formed by golden dots, echoing with each other, while the main color, orange, provides a strong sense of integrity and association.
Ìwọ̀n àti Àpò
130mm x130mm x135mm
Àwọn Àkọlé
Reshape ceramic liquor jar, orange color, compact cube packaging, innovative appearance, resource-saving design.
Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
By optimizing the bottle body and packaging, its size has been greatly reduced. Furthermore, the compact cube packaging is made of degradable paper which reduces consumables and costs, and implements the concept of sustainable development. In addition, its personalized proportion is innovative among the posh yet lackluster traditional liquor packaging.
Ìpèníjà Àpèsè
Being influenced by traditional ideology, the packaging of liquor is monotonous and homogeneous. How to break from this ideology is the challenge confronted by Xiaofengtan before it was designed. Inspired by ceramic liquor jars, it is groundbreaking because of its innovative packaging. The Chinese liquor culture contained in it has drawn attention of the society to traditional culture, thus inheriting and then carrying forward Chinese liquor culture.
Ìwádìí
Liquor, for the Chinese, more than the taste, also means a kind of inheritance of the liquor culture of China. According to the study, liquor consumers commonly pursue high-end, personalized and quality liquor, while the traditional liquor cannot fully cater for their aesthetics and tastes. The brand-new packaging design of Xiaofengtan aims to blend traditional Chinese liquor culture on this base, which has showcased its confidence in Chinese culture.
Ìmísí
Its body is derived from ceramic liquor jars commonly used for liquor storage by the Chinese, and has been reshaped in a simplistic style to make it different from spherical jars and more in line with the aesthetics of modern people. The name, Xiaofengtan, originates from Fengtan, a unique traditional Chinese liquor storage technology. What is contained in the jar is liquor, but what is carried on is the culture. It also symbolizes the indispensable sense of ceremony in Chinese wine culture.
Àkókò Iṣẹ́ Àkànṣe
Developed in Chengdu, China in February 2020 and unveiled in Guizhou, China in August 2020.
Ìlànà Ìṣiṣẹ́
The rounded bottle body is designed in line with ergonomics and can perfectly fit the shape of the palm of users , which is convenient for pickup and also prevents slip. The golden cap with vertical corrugated lines opens easily.
Àwọn Ọmọ Ẹgbẹ́
Hai Zhu
Jian Fang

Oníṣọwọ́

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