Unique Me Iṣẹ Akọkọ: Ìpọ́n Èso Ajàrà by Agilis Design Graphic Design is a highly esteemed winner of the very prestigious 2022 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
IdẹÌdìpò· 2022
Unique Me Iṣẹ Akọkọ: Ìpọ́n Èso Ajàrà
by Agilis Design Graphic Design
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Ìdìpò Category
Verified Award Winner
Verify Award Status for #131506The Design
About Unique Me Iṣẹ Akọkọ: Ìpọ́n Èso Ajàrà
Ọ̀rọ̀ Ìwé: Unique Me jẹ́ àpò iwe kaadi tí a ṣe àpẹrẹ rẹ̀ fún èso ajàrà tuntun. Àpẹrẹ yìí dá lórí èrò náà pé kò sí ẹnìkan méjì lágbàáyé tí wọ́n jọra ní ìrísí, ìrònú, ìwà tàbí àwọn ìṣe. Àwọn àwòrán tí a fi ọwọ́ yàwòrán fún àwọn èso ajàrà ní ojú tí ó rọrùn, tí ó mú kí a fi èso náà hàn gẹ́gẹ́ bí ẹgbẹ́ àwọn ẹnìkọ̀ọ̀kan. Àwọ̀ tí ó ṣẹ̀ṣẹ̀ dára àti ìṣètò tí ó rọrùn ṣe àtìlẹ́yìn fún kókó-ọ̀rọ̀ yìí. Ọjà èso tuntun ní China jẹ́ ọ̀kan tí ìdíje rẹ̀ ga gan-an, tí ó sì máa ń lo àwọn fọ́tò rírọrùn ti èso tàbí ojú oko. Unique Me ní èròngbà láti yàtọ̀ síra àti láti kọ́ ìsopọ̀ ìmọ̀lára pẹ̀lú àwọn oníbàárà.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Unique Me Iṣẹ Akọkọ: Ìpọ́n Èso Ajàrà jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Unique Me Iṣẹ Akọkọ: Ìpọ́n Èso Ajàrà yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Unique Me Iṣẹ Akọkọ: Ìpọ́n Èso Ajàrà ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- We built up an emotional connection with the customer through the use of the hand-drawn emoji-like grape illustrations, fresh color palettes, and pure layout.
- Tags
- Grapes, Fruit, Design, Creative, Packaging, Illustration, China, Shenzhen
- Production Technology
- Paper Carton
- Design Challenge
- Though the fresh fruit market is highly competitive in China, is full of packaging with some plain photos and illustrations picturing the fruit or farm landscape. So we need to think of a way to stand out from these.
- Inspiration
- We can not find two same people in the world, the looks, thoughts, characters, gestures, making them different from each other. For showcasing the uniqueness and specialness, we came up with an idea to think of the grapes as people through the use of hand-drawn emoji-like illustrations.
- Project Duration
- The project started in April 2020 and finished in May 2010 in Shenzhen, China, and was on sale in the Chinese market in Jun 2010.
- Operation Flow
- We can not find two same people in the world, the looks, thoughts, characters, gestures, making them different from each other.
For showcasing the uniqueness and specialness of this kind of grapes and built up an emotional connection with customers, we came up with an idea to think of the fruit as people through the use of hand-drawn emoji-like illustrations. - Team Members
- Designer: Yanxing Lai
Designer: Shixian Qiu
3D Rendering: Kai Chen
Creative Director: VJ Pan - Image Credits
- Photo Credit: Guibin Ji
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