Fàdákà Ìdìpò · 2022
Tsingtao Beer Iṣẹ́ Àkọ́kọ́: Àpótí Ẹ̀bùn Ọtí Bíà
by Tsingtao Brewery Culture Media Co., Ltd.
- Àmì-ẹ̀yẹ Fàdákà A' Design Award 2022 in Ìdìpò
- CLIENT: Tsingtao Brewery Culture Media Co.,Ltd.
- Estimated Number of Design Views: 26,238
- Verification code 88FF558E2A · Verify this award
Colors
About Tsingtao Beer Iṣẹ́ Àkọ́kọ́: Àpótí Ẹ̀bùn Ọtí Bíà
Ọtí bíà Tsingtao jẹ́ àpótí ẹ̀bùn tí a ṣẹ̀dá fún ayẹyẹ ọdún kẹrìnlélọ́gọ́rùn-ún àti ogún (120) ti ọ̀nà òwò náà. Àpẹrẹ náà máa ń gba ọtí Pilsner àtijọ́ mẹ́ta, ó sì dá lórí àwòrán ilé pàtàkì ti Qingdao. Àwòrán náà so àwọn ibi olókìkí àdúgbò pọ̀ pẹ̀lú àṣà òwò náà, ó ń fi ìsopọ̀ tó wà láàárín òwò náà àti àṣà agbègbè hàn. Àpótí òde náà máa ń ṣí sí ẹ̀gbẹ́ méjì, ìṣísẹ̀ tí a fi hops, ọ̀kan lára àwọn ohun èlò ọtí bíà, tí ń tanná, ṣe àpẹrẹ rẹ̀. A óò rí àwọn ọtí bíà náà nígbà tí a bá ṣí àpótí ẹ̀bùn náà. A lo bébà pàtàkì, iṣẹ́ àṣàrò rẹ̀ sì ní títẹ̀ UV, ìtẹ̀ gbígbóná àti títẹ̀ àwòrán jáde.
About the Àmì-ẹ̀yẹ Fàdákà A' Design Award
Tsingtao Beer Iṣẹ́ Àkọ́kọ́: Àpótí Ẹ̀bùn Ọtí Bíà jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Tsingtao Beer Iṣẹ́ Àkọ́kọ́: Àpótí Ẹ̀bùn Ọtí Bíà yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Tsingtao Beer Iṣẹ́ Àkọ́kọ́: Àpótí Ẹ̀bùn Ọtí Bíà jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Press Kit
- Unique Properties
- The Tsingtao Beer packaging is designed for the 120th anniversary of its inception. It contains a gift box based on the distinctive architectures of Qingdao and three vintage Pilsner beers. The basic elements of the illustration include landmark and brand culture, which demonstrate the integration of brand and regional cultures.
- Dimensions & Packaging
- Width 276mm x Depth 90mm x Height 286mm
- Tags
- Tsingtao Beer, Gift Box, 120th anniversary, Pilsner Beer, Regional Cultures
- Production Technology
- Paper used to meet the requirements of environmental protection of specialty paper, production process: UV printing, hot stamping, embossing.
- Design Challenge
- The challenge of designing this product lies in finding a universally accepted cultural icon in Qingdao, which is also closely related to Tsingtao Beer. Target audience and consumption mode are the second challenge the packaging design has encountered. For that matter, the product has selected iconic symbols and colors of illustration during the process of brewing, thus showcasing the theme of anniversary.
- Research
- It is true that every city has its own exclusive pace and culture. There are no counterparts in China like Qingdao who, apart from regarding beer as both a food and a cultural icon, has merged beer into the lifestyle. The inclusive humanism of Qingdao is poured in every can of beer, which, along with the fragrance of beer, is spread to China and beyond.
- Inspiration
- The illustration, inspired by the cultural icons of Tsingtao Beer and distinctive regional elements of Qingdao, is designed based on historical documents and local traditional architectures, which is now a postcard for inviting users to Qingdao as an ideal destination.
- Project Duration
- This project was started in January 2021 in Qingdao, and was finished in April 2022.
- Operation Flow
- The outer case is a gift box that can be unfolded to both sides. This is inspired by the blossom of hops, one of the ingredients, thus building a close relationship with the product. When opened, three vintage Pilsner beers is in sight.
