Guizhou Moutai Maoyuan Jiu Iṣẹ́ Ìdìpọ̀ Ọtí by Luo Heng is a highly esteemed winner of the very prestigious 2022 Àmì-ẹ̀yẹ Fàdákà A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
FàdákàÌdìpò· 2022
Guizhou Moutai Maoyuan Jiu Iṣẹ́ Ìdìpọ̀ Ọtí
by Luo Heng
Client: Laboratory and Hopeful
Àmì-ẹ̀yẹ Fàdákà A' Design Award Winner in Ìdìpò Category
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- Verified Award Winner
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The Design
About Guizhou Moutai Maoyuan Jiu Iṣẹ́ Ìdìpọ̀ Ọtí
Guizhou Moutai Maoyuan Jiu jẹ́ àpẹẹrẹ ìdìpọ̀ fún ọtí olóró Ṣáínà. Igò náà ni a fi gíláàsì ṣe pẹ̀lú ọ̀nà ìfẹ́fẹ́ iyanrìn àti àmì-ìdánimọ̀ tí a gbẹ́ jáde ní àwọ̀ wúrà ròsì. A fi ọ̀nà ìfún onírin parí ọrùn igò náà, a sì gbẹ́ orí ìdérí náà pẹ̀lú gíláàsì àfarawé. Àpótí òde náà lo ọ̀nà ìtẹ̀mọ́ gbígbóná àti ìgbẹ́jáde. Àwọ̀ ewéko dúdú àti wúrà ni ó para pọ̀ di àwọ̀ pàtàkì. Àwọn àpẹẹrẹ ìríwọ̀ tọ́ka sí Odò Chishui tí a lò nínú ìṣẹ̀dá, nígbà tí abo òrìṣà tí ń fò lórí ìdérí àti akọ̀ ẹyẹ pẹ̀lú ẹ̀ka igi páínì lórí ọrùn tẹ̀lé àwọn àpẹẹrẹ ìṣẹ̀dálẹ̀ Ṣáínà.
The Recognition
About the Àmì-ẹ̀yẹ Fàdákà A' Design Award
Guizhou Moutai Maoyuan Jiu Iṣẹ́ Ìdìpọ̀ Ọtí jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Guizhou Moutai Maoyuan Jiu Iṣẹ́ Ìdìpọ̀ Ọtí yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Guizhou Moutai Maoyuan Jiu Iṣẹ́ Ìdìpọ̀ Ọtí jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- By drawing the inspiration from the essence of Chinese traditional culture, the design of Maoyuan bottle adopts a Chinese style design concept to integrate Chinese traditional culture and the culture of Moutai-flavor liquors. It uses a bold dark green and gold color scheme and symbolizes some traditional graphics to permanently inherit the legend of Moutai.
- Dimensions & Packaging
- The flying goddess is carved on the top of the bottle top, and on the neck is a picture of pine branches on a crane, which creates a great artistic beauty. The gilt logo of the Moutai Group printed on the bottle and the wave patterns of Chishui River highlight the geographical advantage possessed by the brand by using Chishui water for liquor production. It also highlights the Moutai image.
- Tags
- Liquor packaging, Chinese traditional culture, container design, the quintessence of Chinese culture
- Production Technology
- The bottle body is made of glass with sandblasting process and embossed with rose gold logo; the neck uses metal spraying process; the top of the lid is embossed with imitated glass; the box uses hot stamping process and embossing process.
- Design Challenge
- Challenge: To create a unique visual brand symbol;
The design of the cap edge is a streamlined abstract symbol of the wavy water pattern of the Chishui River, which implies the source of the Chishui River and forms a unique visual symbol of Maoyuan. With Chinese elements such as the flying goddess on the top of the lid, the crane picture on the neck, plus the gilded logo, the overall visual experience is more elegant. - Research
- Research type: liquor packaging design;
Research goal: to present the understanding and interpretation of Moutai-flavor liquor and Chinese culture through packaging;
Research direction: integrate Chinese traditional culture and Moutai flavor Baijiu culture;
Research methods: online data, classic books, fieldwork and interview;
Social influence: Through the organic integration of Chishui River element and Chinese style elements, it better inherits the ancient Moutai brewing method and brings drinker back to the most precious memories. - Inspiration
- The elegant and streamlined visual language of the Maoyuan bottle implies the source of the Chishui River. The bottle adopts dark green as the main color, which symbolizes a vigorous and endless life, while the golden decorations add a noble and luxurious sense.
- Project Duration
- The project started in November 2019 in Jiangxi and finished.
- Operation Flow
- Maoyuan Jiu uses Chinese traditional embossment culture with streamlined design to achieve the gracefulness and modern sense of the whole product for better inheritance and development of traditional culture. The product is of great collection value.
- Team Members
- Luo Heng
- Image Credits
- Luo Heng
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