Dragon Boat Festival Packaging Àpótí Ẹ̀bùn by ShenZhen XiShang Boutique Packing Co., Ltd is a highly esteemed winner of the very prestigious 2022 Àmì-ẹ̀yẹ Fàdákà A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
FàdákàÌdìpò· 2022
Dragon Boat Festival Packaging Àpótí Ẹ̀bùn
by ShenZhen XiShang Boutique Packing Co., Ltd
Client: ShenZhen XiShang Boutique Packing Co., Ltd
Àmì-ẹ̀yẹ Fàdákà A' Design Award Winner in Ìdìpò Category
Verified Award Winner
Verify Award Status for #134172The Design
About Dragon Boat Festival Packaging Àpótí Ẹ̀bùn
Ìpawọ̀de Àjọyọ̀ Ọkọ̀ Ojú-omi Dírágónì jẹ́ àpótí ẹ̀bùn tí a ṣẹ̀dá fún Àjọyọ̀ Ọkọ̀ Ojú-omi Dírágónì ti orílẹ̀-èdè Ṣáínà. Àpótí òde náà ní ìrísí dírágónì kan, pẹ̀lú àwọn ewé mugwort tí ń ṣàpèjúwe ara rẹ̀ àti àwọn ìlà ewé eèsún tí ń dá ìpẹ̀ ara rẹ̀. Àpótí inú náà fi dírágónì méjì tí wọ́n dì zongzi mú hàn, àmì kan tí ó túmọ̀ sí oríire ìlọ́po méjì nínú àṣà ìṣẹ̀dálẹ̀ Ṣáínà. Nígbà tí a bá gbé ẹ̀wọ̀n rẹ̀ sókè, àwọn ìhà mẹ́rẹ̀ẹ̀rin ti àpótí inú náà á ṣí sílẹ̀ nípasẹ̀ agbára ìfàsẹ̀yìn ilẹ̀, bíi aṣọ ìkélé tí ń gòkè. A ṣe àpótí náà pẹ̀lú bébà tí ó dáàbò bo àyíká pẹ̀lú gbígbẹ́ bébà oníwọ̀n mẹ́ta àti gbọ̀ngbọ̀n bébà oníṣẹ́po. Àpẹẹrẹ náà ń fi ìfẹ́ ọkàn fún ìlera àti oríire hàn.
The Recognition
About the Àmì-ẹ̀yẹ Fàdákà A' Design Award
Dragon Boat Festival Packaging Àpótí Ẹ̀bùn jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Dragon Boat Festival Packaging Àpótí Ẹ̀bùn yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Dragon Boat Festival Packaging Àpótí Ẹ̀bùn jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Dragon Boat, a traditional symbol of the Chinese Dragon Boat Festival, as well as an ideology that people wish to eradicate diseases, is the origin of this packaging. Thus, the elements of Dragon Boat, Zongzi and mugwort are integrated into the outer packaging and the inner box to convey benedictions, especially against the backdrop of Covid-19.
- Dimensions & Packaging
- 475mm X 213mm X 130mm
- Production Technology
- Eco-friendly paper and 3D paper carving techniques
- Design Challenge
- The biggest challenge is the integration of traditional cultural elements and packaging, which not only brings users visual experiences, but provides them with an interactive using process.
- Research
- The Chinese ancestors considered dragon the symbol of luck and the master of winds and rains. On the Dragon Boat Festival, the Eastern Star, representing the Azure Dragon will rise to the sky, which is called Dragon skies in Chinese classical astrology. As the Azure Dragon is in the highest position, affair will also reach acme. Therefore, Wu Yue tribes whose totem is the dragon will hold a grand totem sacrifice to pray for the eradication of epidemics and influenza and the fortune of the world.
- Inspiration
- It was inspired by the Dragon Boat Sacrificial Ceremony, by which the ancient Chinese prayed to stars and gods for the eradication of diseases and bumper harvest. The outer box is designed with a dragon as the main body, with the shape of mugwort leaves outlining the torso of the dragon and the grains of the reed leaves as the scales of the dragon body. While the inner box adopts a packaging of two dragons holding Zongzi, which means double luck in Chinese culture.
- Project Duration
- This product was started in Shenzhen, China in April 2020, and was finished in Shenzhen, China in May 2020.
- Operation Flow
- When users lift the box lid, the independent four sides of the inner box will be unfolded by gravity, which looks like a suddenly risen curtain. In this work, with totems, festival rituals and Dragon Boat scenes as the theme, traditions and characteristics of the Dragon Boat Festival are presented through multi-layered three-dimensional patterns and layered cardboard.
- Team Members
- Creative Director: Peng Chen,
Designer: Chengpeng Zhu, Xiao Xiao, Lei Wang, Yunfeng Hu
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