DamoWang Taurine Energy Drink Iṣẹ́ Àkọ́kọ́: Ìdì Ohun Mímu Agbára by Chi Forest is a highly esteemed winner of the very prestigious 2022 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
IdẹÌdìpò· 2022
DamoWang Taurine Energy Drink Iṣẹ́ Àkọ́kọ́: Ìdì Ohun Mímu Agbára
by Chi Forest
Client: Genki Forest (Beijing) Food Technology Group Co., Ltd.
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Ìdìpò Category
Verified Award Winner
Verify Award Status for #135611The Design
About DamoWang Taurine Energy Drink Iṣẹ́ Àkọ́kọ́: Ìdì Ohun Mímu Agbára
Ọ̀rọ̀ Ìwé: DamoWang Taurine Energy Drink jẹ́ ohun mímu iṣẹ́-ṣiṣe tí a gbékalẹ̀ nínú agolo irin lítà 250 mílílítà. Agolo náà ní ìwọ̀n 65.6 sí 91.8 mílímítà, a sì fi ìtẹ̀wé aláwọ̀-tí-ń-dán tí ó ṣe kedere ṣe é lórí irin. Iṣẹ́-ọnà náà fi àwòrán ẹnìkan tí a fà yọ láti ara Chiyou hàn, jagunjagun kan nínú ìtàn àtijọ́ àwọn ará Ṣáínà, papọ̀ mọ́ ìṣesí àtàǹpàkò tí ó gbé sókè tí ó ń fi agbára àti ìgbẹ́kẹ̀lé ara ẹni hàn. Ohun mímu náà ní ginseng àti wolfberry Ṣáínà nínú, èyí tí í ṣe ewéko ìbílẹ̀ tí a máa ń lò láti mú okun àti ìgbésí-ayé padà bọ̀ sípò. Agolo irin tí ó mọ̀ọ́n yìí rọrùn láti dìmú, ó sì tutù kíákíá.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
DamoWang Taurine Energy Drink Iṣẹ́ Àkọ́kọ́: Ìdì Ohun Mímu Agbára jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé DamoWang Taurine Energy Drink Iṣẹ́ Àkọ́kọ́: Ìdì Ohun Mímu Agbára yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. DamoWang Taurine Energy Drink Iṣẹ́ Àkọ́kọ́: Ìdì Ohun Mímu Agbára ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The majority of the consumers choose energy drinks to refresh themselves under extreme circumstances. But they usually feel exhausted after the effect wears off. The product tried to solve that by especially adding traditional Chinese herbal medicines Ginseng and Chinese wolfberry that is used to replenish the vitality of the body. Moreover, designers use the packaging itself to give a direct psychological hint through images and gestures. The thumbs-up gesture intends to show that you are amazing and unbreakable.
- Dimensions & Packaging
- 65.6mm x 91.8mm
- Tags
- Branding, Packaging, Chinese National Tide
- Production Technology
- High gloss iron transparent printing can on iron cans.
- Design Challenge
- There are many technological limitations in iron cans and it would take a lot of effort to change the layout and color during the production proofing stage. In order to find the best color and the rate of reflection, designers spent a week in the factory constantly adjusting various variables such as the hue of a color, the iron permeability and multi-standard point calibration during the printing process.
- Research
- The Chinese meaning of DAMOWANG is an invincible person with extraordinary ability. However, designers have encountered difficulties in interpreting DAMOWANG through IP image. Designers hope to put it into practice on a specific Chinese historical figure instead of creating a figure out of thin air. Because they supposed that a character created out of thin air can't convince users to believe. They hope that as an energy drink, it can gain trust from users. Therefore, designers chose Chiyou after comprehensive evaluation by investigating the stories of Chinese Shinhwa and ancient historical figures. The image of Chiyou created by designers refers to the image depicted on the stone tablets of Han Dynasty, with a bit sense of martial arts. Designers want to encourage our customers to believe in themselves and find their inner DAMOWANG. Anyone can be a DAMOWANG and it can help you get there.
- Inspiration
- The packaging inspiration comes from Chinese traditional mythological figure: Chiyou. He was one of the creators of Chinese culture, also known as the god of war and the inventor of the cold weapons (bows and arrows, axes).The packaging delivers a message that the ancient God of War cheered and praised for the hardworking Chinese people.It is believed that his legend can encourage young people and help them succeed in daily work.
- Project Duration
- The project started in August,2021 and was completed in February, 2022.
The design was completed in December, 2021. The production location is Shanghai, China. - Operation Flow
- It pursues a traditional packaging form, iron cans, rather than innovating another form because it wants Chinese consumers to be familiar as a functional beverage. It chose 250mL iron cans for better holding experiences. Metal packaged drinks feel more powerful when grasping than plastic or glass ones. Also, they taste a lot better when they serve cold，iron cans are quicker to cool in fridges, so that consumers can enjoy the fresh more easily.
- Team Members
- Yushu Zhang, Yiqun Tang
- Image Credits
- Yushu Zhang, Yiqun Tang
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