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Corso Ìdìímú Ọtí Rum by Mateus Morgan

Corso Ìdìímú Ọtí Rum by Mateus Morgan is a highly esteemed winner of the very prestigious 2022 Àmì-ẹ̀yẹ Fàdákà A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.


FàdákàÌdìpò· 2022

Corso Ìdìímú Ọtí Rum

by Mateus Morgan

Client: Morgan Studio

Àmì-ẹ̀yẹ Fàdákà A' Design Award Winner in Ìdìpò Category

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The Design

About Corso Ìdìímú Ọtí Rum

Olùṣèdá náà ní ìmísí látọ̀dọ̀ àwọn ojú díámọ́ọ̀ndì, tí ń ṣàfihàn ìmọ́lẹ̀ lórí àpẹẹrẹ onígun púpọ̀ láti gbogbo ẹ̀gbẹ́. A ṣe àpótí náà láti fara jọ àpótí ohun-ọ̀ṣọ́, tí ó mú kí iye tí a rí lára ọjà pàtàkì náà pọ̀ sí i. A ṣe àkópọ̀ náà láti ní àpẹrẹ òde òní, ṣùgbọ́n kò yà kúrò nínú ìṣesí àtọwọ́dọ́wọ́. Àpẹrẹ ìgò náà fara jọ àwọn ojú ohun-ọ̀ṣọ́, àpótí náà sì rán ni létí àpótí ohun-ọ̀ṣọ́.

The Recognition

About the Àmì-ẹ̀yẹ Fàdákà A' Design Award

Corso Ìdìímú Ọtí Rum jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Corso Ìdìímú Ọtí Rum yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Corso Ìdìímú Ọtí Rum jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The package was designed to have a modern aspect, but not getting away from the classical. The bottle design ressembles jewel facets, and the box reminds a jewel box.
Dimensions & Packaging
29x14x14cm
Tags
rum, packaging, corso, bottle, beverage, drink
Production Technology
The bottle was produced with glass and noble metals, The box is constructed in wood covered with sinthethic materials.
Design Challenge
The challenge was thinking about a concept that represents the essence of the product and making something that feels classic using a modern design.
Research
The design is a result of a marketing research about the competitors and how making a product with a unique aspect without using the same visual features of the competitors, making the product stand out.
Inspiration
The package was inspired by the diamond facets, reflecting the the light on a poligonal pattern from all the sides. The box was designed to ressemble a jewel box, increasing perceived value
of the premium product.
Project Duration
It toke around 2 months to finish
Team Members
Mateus Morgan

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