Lowen Iṣẹ́ Àkọ́kọ́: Ìpalẹ̀mọ́ Ọtí Bíà by China Resources Snow Breweries Ltd. is a highly esteemed winner of the very prestigious 2022 Àmì-ẹ̀yẹ Fàdákà A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
FàdákàÌdìpò· 2022
Lowen Iṣẹ́ Àkọ́kọ́: Ìpalẹ̀mọ́ Ọtí Bíà
by China Resources Snow Breweries Ltd.
Client: China Resources Snow Breweries
Àmì-ẹ̀yẹ Fàdákà A' Design Award Winner in Ìdìpò Category
- 27,400
- Verified Award Winner
- Verify Award Status for #136751
The Design
About Lowen Iṣẹ́ Àkọ́kọ́: Ìpalẹ̀mọ́ Ọtí Bíà
Lowen jẹ́ àpẹẹrẹ ìpalẹ̀mọ́ fún ẹ̀ka ọtí bíà kan. Àpẹẹrẹ náà so ìyàwòrán gègé, iṣẹ́ ọnà mezzotint àti ìyàwòrán tatuu ìgboro pọ̀. Àwọn ìrísí geometriki àti àwọn àwọ̀ dídán ni wọ́n fi ṣàmì sí àwọn adùn ọ̀tọ̀ọ̀tọ̀, tí ó ní raspberry, ṣẹ́rì àti Weissbier, kí a lè dá ẹ̀yà kọ̀ọ̀kan mọ̀ ní kíákíá àti tààrà. Àwọn ìyàwòrán náà fi àwòrán gbígbóná àti tútù wéra láti dá ipa ìríran tí ó lágbára àti ìwà àwùjọ sílẹ̀. Àwọn agolo náà ni a fi aluminiomu ṣe, àti àwọn ìgò náà ni a fi gíláàsì ṣe. Ìlànà ìtẹ̀wé tí ó kúnná ń jẹ́ kí àwòrán kọ̀ọ̀kan hàn kedere àti ní pípé.
The Recognition
About the Àmì-ẹ̀yẹ Fàdákà A' Design Award
Lowen Iṣẹ́ Àkọ́kọ́: Ìpalẹ̀mọ́ Ọtí Bíà jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Lowen Iṣẹ́ Àkọ́kọ́: Ìpalẹ̀mọ́ Ọtí Bíà yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Lowen Iṣẹ́ Àkọ́kọ́: Ìpalẹ̀mọ́ Ọtí Bíà jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Based on the imagination of form and romance, the package design of Lowen series features its unique sense of fashion and evocative expressiveness. It integrates pen drawing, mezzotint art and street tattoo. Different geometrical sharps go with multiple bright colors on the bottle standing for different flavors, including raspberry, cherry and Weissbier. The packing has clear transmission of socializing and flavors, which can help build close connections with target consumers.
- Dimensions & Packaging
- 70 mm x70 mm x17 mm
- Production Technology
- The can is made of aluminum and the bottle is made of glass.
- Design Challenge
- As an innovative beer series, the hardest part of the package design is to vividly present the excellent quality to consumers and add the mystery and social attribute to the product in a ground breaking way. In a bid to show the packaging features, the package design follows modern graphic aesthetics, and the fonts are optimized, thereby making the product more conspicuous.
- Inspiration
- The combination of the beauty of the beast is the core of visual pictures. The comparison between the wildness and the gentleness provides a startling visual contrast to customers and constructs social tags for them. The integration of various shapes and different bright hues demonstrates the flavor of sub products, enabling consumers to recognize the products in a novel and direct way and allowing young consumers to quickly access their favorite flavors.
- Project Duration
- The project started in 2020 and finished in March, 2022.
- Operation Flow
- The illustration on the package is so attractive that it can quickly draw target the attention of consumers. Thanks to the detailed and delicate printing process, the image printed on the package is clear and exquisite.
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
