KGI Bank Ìtòlẹ́sẹẹsẹ Àkọ́kọ́: Ìtàkùn Ayélujára Báńkì by Frog Singapore is a highly esteemed winner of the very prestigious 2022 Àmì-ẹ̀yẹ Irin A' Design Award in Àpẹẹrẹ Ojú-ìwé Ayelujára Competition Category.
IrinAyelujára· 2022
KGI Bank Ìtòlẹ́sẹẹsẹ Àkọ́kọ́: Ìtàkùn Ayélujára Báńkì
Client: frog Singapore
Àmì-ẹ̀yẹ Irin A' Design Award Winner in Ayelujára Category
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About KGI Bank Ìtòlẹ́sẹẹsẹ Àkọ́kọ́: Ìtàkùn Ayélujára Báńkì
Ọ̀rọ̀ Ìwé: KGI Bank jẹ́ ìtàkùn ayélujára tí ó gbéṣẹ́gbẹ̀mí tí a ṣe àpẹrẹ rẹ̀ fún báńkì kan tí ó ní ẹ̀ka mẹ́rin tí ó jẹ́ ọmọ ẹ̀ka rẹ̀. Ìtàkùn ayélujára náà ń fi ìròyìn nípa iṣẹ́ ilé-iṣẹ́ àti ti oníbàárà lásán hàn nínú ìrírí ọ̀kan tí ó ṣọ̀kan. Èrò wíwo tí a rọrùn jẹ́ mú kí àwọn oníbàárà lè ṣàwárí àwọn apá ọ̀tọ̀ọ̀tọ̀ ti báńkì náà bí ó ṣe ń tẹ̀síwájú lọ́nà kọ̀ọ̀kan. Àwọn ère-àyàwòrán kékeré (micro animations) fi ìmọ̀lára kún àwọn ìbáraẹnisọ̀rọ̀ tí ó wọ́pọ̀. Àwọn ìpè-sí-iṣe (calls to action) àti àwọn irinṣẹ́ tí a sábà máa ń lò ni a gbé sí ibi tí ó súnmọ́ ara wọn láti ràn án lọ́wọ́ láti tẹ̀síwájú sí ìgbésẹ̀ tí ó tẹ̀lé. Ìtọ́sọ́nà tí a mú dára sí ń fún àwọn olùlò ní ìtọ́ni pẹ̀lẹ́pẹ̀lẹ́ láàrin àwọn apá tí ó jẹ́ ti àwọn ẹ̀ka náà. A ṣe àpẹrẹ ojú-ìta olùlò (user interface) nínú Figma.
The Recognition
About the Àmì-ẹ̀yẹ Irin A' Design Award
KGI Bank Ìtòlẹ́sẹẹsẹ Àkọ́kọ́: Ìtàkùn Ayélujára Báńkì jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé KGI Bank Ìtòlẹ́sẹẹsẹ Àkọ́kọ́: Ìtàkùn Ayélujára Báńkì yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún KGI Bank Ìtòlẹ́sẹẹsẹ Àkọ́kọ́: Ìtàkùn Ayélujára Báńkì nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The site should not just be a platform for easy information, it should be about truly connecting with customers at every interaction. To do this, the site was redesigned to take customers on a journey to help them easily discover what they are looking for while emotionally engaging them through surprising micro animations that reinvents the common interaction.
- Dimensions & Packaging
- Responsive mobile and desktop UI/UX design for a website which engages users and helps in discoverability of information.
- Tags
- User Experience, User Interface Design, Design System, Website, Responsive
- Production Technology
- The user interface of this website was designed in Figma.
- Design Challenge
- Updating the existing design system, the biggest challenge came in redesigning a site that showcased information about four different subsidiaries in one. The challenge lies in finding the balance between providing enough context for customers while ensuring ease of use. With this, the team focused on enhancing navigation to the different subsidiary sections with subtle guidance for easy discovery.
- Research
- Following a template based approach, the team first defined the design direction by identifying shared visual principles between the corporate and retail experience. To further build on the content guidelines for the entire redesign, the team analysed the existing guidelines and best practices to develop the overall simplified visual concept and templates.
- Inspiration
- Informative yet minimalistic. Professional yet dynamic. This is how the team began reimagining what a bank website should look like. Ultimately, the big question is how can we unify the corporate and retail experience to create a site that is nimble, simple, and smart.
- Project Duration
- The website was designed via online collaborative effort by team members from Singapore, Shanghai, and Taiwan across 9 weeks from 5th July 2021 to 10th September 2021
- Operation Flow
- Simplifying the entire visual concept, the site was designed to help the customers feel relaxed by allowing them to slowly discover the different facets of the bank one at a time and layer by layer. Primed to be a digital companion for customers, strategically interspersed CTAs and easy access to commonly used tools are always nearby to encourage their next step.
- Team Members
- Executive Creative Director: Ignatius Ong
Executive Program Director: Chaz Lu
Program Director: Lucas Chen
Project Creative Lead: Emmanuelle Hu Ying
Program Manager: Sandy Wang
Visual Designer: Anna Tsai and Qingbei Wang
UX Designer: Sue Su
UXUI Designer: Emma Wang
UX Design Assistant: Elvin Lu
Design Technologist: Sid Huang
Please note: Members in this project team are from frog design studios in Singapore and Shanghai. - Image Credits
- frog Singapore, 2022
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