Lay's Smiles Campaign Iṣẹ Akọkọ: Ìṣелọpọ Onjẹ by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
IdẹÌdìpò· 2022
Lay's Smiles Campaign Iṣẹ Akọkọ: Ìṣелọpọ Onjẹ
by PepsiCo Design and Innovation
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Ìdìpò Category
Verified Award Winner
Verify Award Status for #137247The Design
About Lay's Smiles Campaign Iṣẹ Akọkọ: Ìṣелọpọ Onjẹ
Ọ̀rọ̀ Ìwé: Ìpolongo Lay's Smiles jẹ́ àpẹrẹ ìṣelọpọ oúnjẹ tí a tú sílẹ̀ ní Rọ́ṣíà. Ojú tó ń rẹ́rìn-ìn ńlá ni ohun àkọ́kọ́ tí a fi ń fojú rí lórí ìgò kọ̀ọ̀kan. Ìṣelọpọ náà pa ìdánimọ̀ àworán Lay's tí a ti fìdí rẹ̀ múlẹ̀ mọ́, pẹ̀lú àwọn àwọ̀ tí ń ṣàfihàn adùn ọjà náà. Ìtìlẹ́yìn tí wọ́n fún Ìgbìmọ̀ Ìdàpọ̀ ti Best Buddies Foundation tún hàn lórí ìgò náà. Ruble kan ni wọ́n ń fi ṣe ẹ̀bùn fún ètò náà láti orí ìgò kọ̀ọ̀kan tí a bá rà. Ète náà ni láti pín ìwòye rere àti láti fi àmì-àbùdá náà hàn gẹ́gẹ́ bí ọ̀kan tí ó ní ìdí pàtàkì.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Lay's Smiles Campaign Iṣẹ Akọkọ: Ìṣелọpọ Onjẹ jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Lay's Smiles Campaign Iṣẹ Akọkọ: Ìṣелọpọ Onjẹ yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Lay's Smiles Campaign Iṣẹ Akọkọ: Ìṣелọpọ Onjẹ ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- After a challenging year, Lay’s felt the world could use a dose of happiness. So Lay’s launched its latest iteration of its Smile Campaign in Russia, promoting positive vibes and sharing joy with others. The Smile Campaign is supporting a local foundation–a move for Lay’s to take a big step forward in establishing itself as a purposeful brand. The Lay’s Smile Campaign supports the Friendship Program of the Best Buddies Foundation with one ruble donated from each pack purchased.
- Inspiration
- The design challenge for the Lay’s Smile Campaign was to bring together many different important elements to create a cohesive and joyful pack. The Design Team needed to include both a smiling face as the main design element, stay true to the overarching Lay’s VIS for brand unity and maintain flavor cues, while visually incorporating the support of the Best Buddies Foundation.
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