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Pepsi New Year 2022 LTO Àgolo Ohun Mímu by PepsiCo Design and Innovation

Pepsi New Year 2022 LTO Àgolo Ohun Mímu by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 Àmì-ẹ̀yẹ Wúrà A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.


WúràÌdìpò· 2022

Pepsi New Year 2022 LTO Àgolo Ohun Mímu

by PepsiCo Design and Innovation

Àmì-ẹ̀yẹ Wúrà A' Design Award Winner in Ìdìpò Category

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The Design

About Pepsi New Year 2022 LTO Àgolo Ohun Mímu

Pepsi New Year 2022 LTO jẹ́ àkójọpọ̀ àgolo ohun mímu mẹ́fà tí a ṣe ní iye tí ó ní ààlà fún àsìkò ayẹyẹ ìgbà òtútù. Wọ́n gbé àwọn àgolo náà jáde ní Rọ́ṣíà gẹ́gẹ́ bí ara ìpolongo àmì ọjà ti àsìkò. Àwọn àwòrán ayẹyẹ náà ni a pinnu láti bá gbogbo àsìkò ìsinmi mu, tí ó sì parí pẹ̀lú Ọdún Tuntun. Àpẹrẹ náà tún fẹ àmì ọjà náà kọjá ìṣàpò nípasẹ̀ àwọn ẹ̀yà ìbánisọ̀rọ̀. Àwọn oníbàárà lè fi fóònù alágbèéká ṣàyẹ̀wò kóòdù QR tí ó wà lára àgolo kọ̀ọ̀kan láti dé ibi àwọn ìpolongo, pẹ̀lú àǹfààní láti gba àwọn ẹ̀wù hoodie àti ṣẹ́ẹ̀tì tí ó ní iye tí ó ní ààlà tí ó sì ń tàn.

The Recognition

About the Àmì-ẹ̀yẹ Wúrà A' Design Award

Pepsi New Year 2022 LTO Àgolo Ohun Mímu jẹ́ olùborí Àmì-ẹ̀yẹ Wúrà A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe ìpele àkọ́kọ́, tó jẹ́ ìyanu tó sì yàtọ̀. Àwọn olùborí Wúrà jẹ́ àwọn ẹ̀dá tó ní ìmúṣẹ̀dá tuntun gidigidi, tó ní ojú-ìwòye tó jìnnà tó sì ń tàn yòò tí wọ́n ń ṣàfihàn ọgbọ́n, òye àti ìjáfáfá àwọn olùṣàwòṣe wọn. A retí pé Pepsi New Year 2022 LTO Àgolo Ohun Mímu yóò jẹ́ ohun ìmúṣẹ̀dá tí a yìn gidigidi, tó ń gbé ìtẹ̀sí kalẹ̀ tó sì jẹ́ ìrántí tó ń mú iye tí a kò rí rí wá. Àwòṣe tó borí Àmì-ẹ̀yẹ Wúrà A' Design Award yìí jẹ́ iṣẹ́ àkànṣe tó yani lẹ́nu tí a bọ̀wọ̀ fún tó ṣe anfàní gidigidi tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Pepsi New Year 2022 LTO Àgolo Ohun Mímu ń dá ìmọ̀lára ìfẹ́ tó lágbára sílẹ̀, ń jí ìtara, ń gbé ìṣẹ̀dá lárugẹ tó sì ń fà wá mọ́ra.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
These cans were created with consumer engagement in mind, as well as to activate the brand beyond packaging. Complete with interactive functional features, consumers are encouraged to use their smartphone to scan QR codes on the cans that lead to promotions, including a chance to win limited edition hoodies and t-shirts that glow.
Inspiration
Bringing all the festive feels wherever it goes, Pepsi is lighting up the holiday season in 2022! The Design Team created a series of six limited edition cans for the New Year 2022, available for purchase in Russia, as a part of Pepsi’s ‘Light up the Winter Holidays’ campaign. These LTO cans were designed to be enjoyed through the whole of the winter holidays and culminating in New Year’s, embracing both the memorable and unexpected moments the season will bring.

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