Irin Ayelujára · 2022
Unless Agency Oju opo wẹẹbu
- Àmì-ẹ̀yẹ Irin A' Design Award 2022 in Ayelujára
- CLIENT: Unless agency
- Estimated Number of Design Views: 15,106
- Verification code 883EF92B0A · Verify this award
Colors
About Unless Agency Oju opo wẹẹbu
Unless Agency jẹ́ oju opo wẹẹbu tí a ṣẹda gẹ́gẹ́ bí apá kan nínú ìdámọ̀ ami-iyasọtọ tó gbòòrò fún ilé-iṣẹ́ tí ń pèsè iṣẹ́ ìmọ̀ràn àti ìbánisọ̀rọ̀. A ṣe àgbékalẹ̀ oju opo wẹẹbu yìí lẹ́yìn ìtúpalẹ̀ ọjà nípa àwọn ìwà tuntun, ipò àwọn olùdíje, àti àṣà ìṣe ní pápá iṣẹ́ náà, èyí tí ó yọrí sí ìpìlẹ̀ ami-iyasọtọ tí ń ṣàlàyé àwọn ọ̀rọ̀ pàtàkì. A lo ìlà tí ó yí àpẹẹrẹ monogram ami-iyasọtọ náà ká láti fa àwọn àpẹrẹ jiometirì ìyíká tí ó ń ṣètò ọ̀rọ̀ àti àwòrán, àti láti fi ṣe àwọn àmì tí ó ń fi àwọn kókó pàtàkì hàn. Àwọn àwọ̀ àti àwòrán jẹ́ èyí tí ó jáde láti inú ìṣẹ̀dá àti láti ayé ọ̀ṣọ́ gíga, tí ó ń fi àwọn ìlànà àti ọ̀nà pípéye tí ilé-iṣẹ́ náà ń gbà hàn.
About the Àmì-ẹ̀yẹ Irin A' Design Award
Unless Agency Oju opo wẹẹbu jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé Unless Agency Oju opo wẹẹbu yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún Unless Agency Oju opo wẹẹbu nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.
Press Kit
- Unique Properties
- After carrying out market analysis to learn more about market trends, competitors’ positioning and best practices within the sector, the agency developed a brand platform to structure the key messages to be conveyed. Made For You worked with CJ Agency to come up with a more meaningful name and to create a logo, a brochure and a website.
- Dimensions & Packaging
- Inspired by the world of publishing, the agency’s brochure goes beyond its history and expertise to highlight the agency’s unique point of view, vision, deeply held beliefs, approach and methods.
The brochure begins with a brand manifesto, written in the style of an editorial, and a data-driven report, inspired by press style guidelines.
Simple but effective diagrams are designed to facilitate reading and maximise the impact of the messages shared. - Tags
- (communication material) (web design) (digital design)
- Production Technology
- After several stages of collaborative work to find a meaningful name and messages to convey, the name Unless Agency was chosen:
unless it’s possible to do otherwise
unless we manage to reconcile purpose & growth
unless we can move forward together, differently
It conveys the agency’s core values: boldness and optimism. It echoes the idea that everything is possible with the right means and methods to do things properly and precisely. - Inspiration
- The outline of the brand’s monogram is used to draw other circular geometric shapes which structure texts and photos within communication materials and to create icons with which to illustrate key points.
The colours and photographs are inspired by nature, reflecting the agency’s values and ambitions. But they are also inspired by the on-trend yet timeless world of luxury and convey the agency’s unique identity and distinctive approach (particularly in terms of its high standards and focus on precision).
