Roundooze Chickpea Snack Iṣẹ́ Pàtàkì: Ìkọ́ra Ìdẹ̀mú Ẹ̀mìsà by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2022 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
IdẹÌdìpò· 2022
Roundooze Chickpea Snack Iṣẹ́ Pàtàkì: Ìkọ́ra Ìdẹ̀mú Ẹ̀mìsà
Client: Salvita Design
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Ìdìpò Category
Verified Award Winner
Verify Award Status for #138713The Design
About Roundooze Chickpea Snack Iṣẹ́ Pàtàkì: Ìkọ́ra Ìdẹ̀mú Ẹ̀mìsà
Ọ̀rọ̀ Ìwé: Roundooze Chickpea Snack jẹ́ ìwádìí ìkọ́ra fún chickpea tí a ti sun. Ẹ̀ka náà ní adùn mẹ́jọ, mẹ́fà dídùn àti méjì aládùn oníyọ̀. Àwọn adùn dídùn ni a fi hàn lórí abẹ́lẹ̀ dúdú, àwọn adùn oníyọ̀ sì wà lórí abẹ́lẹ̀ eérú. Ẹ̀rín tí a mú láti inú àmì àpẹẹrẹ Roundooze ni ó ń ṣàlàyé ọ̀nà wíwo náà. Ìdẹ̀mú kọ̀ọ̀kan ní fèrèsé tí a gé sí àpẹẹrẹ ojú àti ẹnu, kí àwọn onílùú lè rí chickpea náà kí wọ́n tó ra. Àwọn ọ̀nà ìkọ̀wé tí ó rọrùn àti àwọ̀ díẹ̀ ni ó ń jẹ́ kí ìrísí náà jẹ́ fífúyẹ́ àti aláyọ̀. Ìdẹ̀mú kọ̀ọ̀kan ní ìwọ̀n 145 mm ní gígùn àti 210 mm ní gíga.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Roundooze Chickpea Snack Iṣẹ́ Pàtàkì: Ìkọ́ra Ìdẹ̀mú Ẹ̀mìsà jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Roundooze Chickpea Snack Iṣẹ́ Pàtàkì: Ìkọ́ra Ìdẹ̀mú Ẹ̀mìsà yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Roundooze Chickpea Snack Iṣẹ́ Pàtàkì: Ìkọ́ra Ìdẹ̀mú Ẹ̀mìsà ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- A smile taken from the Roundooze logo is key to the packaging visual style. The adorable character is instantly heartwarming and creates a deeper emotional interest in the product. The pouches are characterized by see through windows that are shaped like eyes and a mouth. With a cute smiley face character on the front, it is possible to see the chickpeas before buying them and encourages consumers to get snacking. This promotes a fun and playful experience.
- Dimensions & Packaging
- Width 145 mm x Height 210 mm
- Tags
- Chickpeas, snack, healthy, packaging, design, graphic design, branding, Salvita Bingelyte, Salvita Design, Lithuania
- Production Technology
- The die cut windows give a promise of transparency, which earns customer trust. This helps transform the packaging into a friendly face that smiles at the consumer to convey a sense of happiness. The graphics on the back side of the pouch show the process of how the chickpeas, of extraordinary taste and texture, are transformed into Mediterranean style roasted chickpeas.
- Design Challenge
- The goal was to stand out on the store shelf amongst a wide variety of colourful snack packs and catch the eye of children and adults. Roundooze is an honest brand from Lithuania that aims to offer a healthier food option and bring positivity to the market.
- Research
- Roundooze brand is represented by cute smiles, conveying emotional communication on the shelf. This connects the brand with joy and healthy nutrition, building consumer confidence while maintaining a playful image.
- Inspiration
- These roasted chickpeas are gluten free and amazingly nutritious, full of protein, fiber, minerals and vitamins that will keep you energized all day long. Roundooze is a convenient and healthy snack alternative for both active children and busy adults. They are especially delicious because they are covered with a thin layer of flavouring that compliments, rather than competes, with the natural taste of the chickpeas.
- Project Duration
- Started in October 2021 and finished January 2022 in Vilnius, Lithuania.
- Operation Flow
- Eight chickpea packages were created for different flavours, six sweet and two savory. The black packaging reflects the highest quality mediterranean style roasted chickpeas, which are prepared in forty five days using unique technology. The gray packaging reflects the two savory styles, double roasted chickpeas and chickpeas with salt. Simple fonts and minimal colours on the packaging help give it a light hearted quality while still highlighting the exciting flavours within.
- Image Credits
- Erin Hope Stevens (Copywriter)
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
