Wúrà Ìdìpò · 2022
Johnnie Walker Limited Edition Ìpọ́ntí Ẹ̀bùn
by Ofen Hu
- Àmì-ẹ̀yẹ Wúrà A' Design Award 2022 in Ìdìpò
- CLIENT: Diageo Foreign Wine Trading (Shanghai) Co., Ltd
- Estimated Number of Design Views: 56,168
- Verification code CEA3921C18 · Verify this award
Colors
About Johnnie Walker Limited Edition Ìpọ́ntí Ẹ̀bùn
Johnnie Walker Limited Edition jẹ́ àpẹẹrẹ ìpọ́ntí ẹ̀bùn fún ìgò ọtí whisky tí a ṣe àgbéjáde fún Àjọ̀dún Ààrin-Ìgbà-Ìwọ́wé ní orílẹ̀-èdè Ṣáínà. Àjọ̀dún Ààrin-Ìgbà-Ìwọ́wé jẹ́ àkókò pàtàkì fún ìpàdé ẹbí, nítorí náà àwọn kókó-ọ̀rọ̀ rẹ̀ ni ilé, ìpàdé àti ìmọ̀lára. Àpẹẹrẹ náà mú ìmísí láti ara àwọn ilẹ̀kùn àti fèrèsé ti ilé kíkọ́ ìbílẹ̀ Ṣáínà. Àpótí òde náà ń ṣí bí ilẹ̀kùn oníméjì, tí bọ́tìnì oníbaramágínẹ́ẹ̀tì kan ní ààrin dì mọ́, ó sì ń fi ìgò tí ó wà nínú rẹ̀ hàn. Àwọn òdòdó orchid, àwọn labalábá àti àwọn ìkùukùu oríire ni a yà sára rẹ̀. Wúrà fífín àti gígé oníléésà ni a lò lára àpótí náà, a sì fi iyanrìn fífọ́n ṣe ara ìgò náà.
About the Àmì-ẹ̀yẹ Wúrà A' Design Award
Johnnie Walker Limited Edition Ìpọ́ntí Ẹ̀bùn jẹ́ olùborí Àmì-ẹ̀yẹ Wúrà A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe ìpele àkọ́kọ́, tó jẹ́ ìyanu tó sì yàtọ̀. Àwọn olùborí Wúrà jẹ́ àwọn ẹ̀dá tó ní ìmúṣẹ̀dá tuntun gidigidi, tó ní ojú-ìwòye tó jìnnà tó sì ń tàn yòò tí wọ́n ń ṣàfihàn ọgbọ́n, òye àti ìjáfáfá àwọn olùṣàwòṣe wọn. A retí pé Johnnie Walker Limited Edition Ìpọ́ntí Ẹ̀bùn yóò jẹ́ ohun ìmúṣẹ̀dá tí a yìn gidigidi, tó ń gbé ìtẹ̀sí kalẹ̀ tó sì jẹ́ ìrántí tó ń mú iye tí a kò rí rí wá. Àwòṣe tó borí Àmì-ẹ̀yẹ Wúrà A' Design Award yìí jẹ́ iṣẹ́ àkànṣe tó yani lẹ́nu tí a bọ̀wọ̀ fún tó ṣe anfàní gidigidi tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Johnnie Walker Limited Edition Ìpọ́ntí Ẹ̀bùn ń dá ìmọ̀lára ìfẹ́ tó lágbára sílẹ̀, ń jí ìtara, ń gbé ìṣẹ̀dá lárugẹ tó sì ń fà wá mọ́ra.
Press Kit
- Unique Properties
- This is a Johnnie Walker Blue Label 2021 Mid-Autumn Festival Limited Edition gift. The Mid-Autumn Festival is an important festival for family reunion in China. The key words are home, reunion and emotion. Slogan is "EMOTIONS COME FROM BLUE". The design inspiration comes from the door and window in traditional Chinese architecture. The outer packaging design adopts double-door opening box, when the door is opened, you can see the home directly, expressing reunion and emotion. When the lid opened, the picture of orchids blooming in the courtyard is also similar to the "Chinese Pingfeng".
- Dimensions & Packaging
- Length 15cm width 11.5cm height 36cm
- Tags
- Whisky, Packaging, Packaging Design, JOHNNIE WALKER BLUE Lab, Mid-Autumn Festival, China, Art, Painting
- Production Technology
- The packaging uses gilding and excitation techniques, as well as laser cutout technology to handle the visual senses of the packaging. Sandblasting technology was used on the bottle
- Design Challenge
- The most difficult parts of this packaging design are the size of the windows and the hardness of the paper, which needs to be aesthetic while taking supporting and protecting function that is critical during shipping into account. During the design process, the design of the windows was repeatedly adjusted and packaging production attempts were made.
- Research
- In the packaging design, traditional Chinese wooden windows are used as the main vision of the outer packaging. Orchids, butterflies and Chinese auspicious clouds are the main depicting objects. Towering pavilions are built near the moon. The designer wishes to combine the auspicious cloud patterns with the lines of cake rolls, providing an unique visual experience. Blue is the brand symbol of JOHNNIE WALKER. Blue and orchids have the same pronunciation in Chinese, and are equated in the depiction. Orchids also symbolize “gentlemen” in Chinese culture since The Book of Songs is created.
- Inspiration
- "EMOTIONS COME FROM BLUE" comes from the Chinese idiom “blue is extracted from the indigo plant, but is bluer than it”. By creating through such themes, and adopting the culture of Mid-Autumn Festival, the designer temps to reflect how the people are becoming better and better by generation. The scene of the moonlight flattering some orchids in a courtyard is observed by looking through the gaps of the wooden windows that are traditionally built in Chinese courtyards. This helps presenting an intriguing experience of the traditional Chinese festival.
- Project Duration
- Started on March 17, 2021, completed in Shenzhen on April 30, 2021, entered the market in October 2021
- Operation Flow
- The package is opened to the left and right. There is a magnet button in the middle, which lets the package open after it is unbuttoned. Expanding the outer package reveals the inner bottle design.
- Image Credits
- Image：Diageo Foreign Wine Trading (Shanghai) Co., Ltd
