Meiyitian Iṣẹ Kikọ Alakọbẹrẹ by Chong Peng is a highly esteemed winner of the very prestigious 2022 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
IdẹÌdìpò· 2022
Meiyitian Iṣẹ Kikọ Alakọbẹrẹ
by Chong Peng
Client: Yili Group
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Ìdìpò Category
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- Verified Award Winner
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The Design
About Meiyitian Iṣẹ Kikọ Alakọbẹrẹ
Meiyitian jẹ apẹrẹ ìdìpọ̀ ọlọ́gbọ́n tí ó so ìdìpọ̀ tí a tẹ̀ jáde pọ̀ mọ́ ayé àmì-ọjà tí kìí ṣe ojúlówó gidi. Ìdìpọ̀ náà ń gbé àwọn àwòrán oníwọ̀n-méjì àti oníwọ̀n-mẹ́ta tí a dá lórí ẹni tí ń dúró fún àmì-ọjà náà, tí ó sì ń dá àmì-ẹ̀dá àmì-ọjà náà sílẹ̀. Àwọn oníbàárà máa ń lo ohun èlò alágbèéká láti ṣàyẹ̀wò àwọn àwòrán náà, tí wọ́n sì máa ń wọ inú ayé tí kìí ṣe ojúlówó gidi tí àmì-ọjà náà ti dá sílẹ̀. Nínú ayé yìí, àwọn eré tí ó ní ìbáṣepọ̀ àti ètò ìṣàtúnṣe ọmọlangidi ni a ń fúnni, a sì lè kójọ àwọn ẹ̀bùn. Ète náà ni láti kọ́ ìbáṣepọ̀ tí ó sún mọ́ra jùlọ láàrin àmì-ọjà náà àti àwọn oníbàárà ọ̀dọ́.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Meiyitian Iṣẹ Kikọ Alakọbẹrẹ jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Meiyitian Iṣẹ Kikọ Alakọbẹrẹ yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Meiyitian Iṣẹ Kikọ Alakọbẹrẹ ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- By extracting the characteristics of the brand spokesperson, it designs the new 2D and 3D dolls, build up the brand IP. We have developed online interactive games and doll customization system.
- Dimensions & Packaging
- Width65mmxDepth65mmxHeight220mm
- Tags
- Virtual brand world,Smart and connected,Brand IP design
- Production Technology
- Mobile Internet AI technology
- Design Challenge
- In the new trend of "meta-universe", "MEIYITIAN" have developed online interactive games and doll customization system. With the new AI technology,consumers can enter the virtual brand world. Moreover,they can also play interactive games to get rewards or DIY ideas, eventually,these experiences will form data to bring more positive feedback for consumers and maintain the intimate relationship between the brand and consumers.
- Research
- With the rising of the "meta-universe" concept, the youth of "Generation Z" in China has spent more and more time exploring the virtual world,so some of the rules applied in brand packaging design for brands fail to keep up with the exploration spirits of the"Generation Z". Moreover, it is increasingly hard to resonate with them.
- Inspiration
- The core idea behind packaging design is to interact with consumers through new AI technologies. When consumers scan the packaging image, they can enter the virtual world created by the brand and started games or other activities,then strengthen the emotional link between the brand and consumers.
- Project Duration
- The project started in August 2021 in China
- Operation Flow
- Consumers enter the virtual brand world by scanning the characters on the package through APP
- Team Members
- Project director：Susie Liu
Creative director：Chong Peng
Design: Pesign Team
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