Granovita Iṣẹ́ Ìpalẹ̀mọ́: Ìdìpọ̀ Granola by Olga Takhtarova is a highly esteemed winner of the very prestigious 2022 Àmì-ẹ̀yẹ Fàdákà A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
FàdákàÌdìpò· 2022
Granovita Iṣẹ́ Ìpalẹ̀mọ́: Ìdìpọ̀ Granola
Client: Sot B&d
Àmì-ẹ̀yẹ Fàdákà A' Design Award Winner in Ìdìpò Category
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- Verified Award Winner
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The Design
About Granovita Iṣẹ́ Ìpalẹ̀mọ́: Ìdìpọ̀ Granola
Granovita jẹ́ àpẹẹrẹ ìdìpọ̀ fún granola. Àpótí páálí kan rọ́pò àpò ìdìpọ̀ tí kì í le tí a máa ń lò fún cereal, tí ó sì fún ni ní àkóso púpọ̀ lórí bí ọjà ṣe ń farahàn lórí àwọn pẹpẹ. Ojú páálí tí ó ní ìwúlẹ̀ ń ṣàtìlẹ́yìn fún àkòrí ìgbésí-ayé ìlera. Àwọn àwòrán èso àti ọ̀kà ń ṣàlàyé ìtọ́wò irú kọ̀ọ̀kan. Àwọn àmì-àpẹẹrẹ, ìkọ̀wé tí ó ní ìtumọ̀ àti àwọn àwọ̀ tí ó dán yòò ń gbé ìhìn rere jáde. A lè sọ páálí náà di ajílẹ̀, nítorí náà ọ̀nà àbáyọ náà máa ń wà ní ìbámu pẹ̀lú àyíká tí ó sì ní iye owó tí ó dín kù. Àpótí kọ̀ọ̀kan wọn 160 nípa 120 nípa 40 mílímítà.
The Recognition
About the Àmì-ẹ̀yẹ Fàdákà A' Design Award
Granovita Iṣẹ́ Ìpalẹ̀mọ́: Ìdìpọ̀ Granola jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Granovita Iṣẹ́ Ìpalẹ̀mọ́: Ìdìpọ̀ Granola yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Granovita Iṣẹ́ Ìpalẹ̀mọ́: Ìdìpọ̀ Granola jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- To have more control over how the packaging "lives" on the shelves, the designer suggested using a cardboard box instead of a flexible doy-pack. The idea behind using the rough surface of the box as the sides of the packaging is to help express "healthy living". The use of delicious images of fruits and grains in the design encourages consumers to buy Granovita granola even more.
- Dimensions & Packaging
- 1 boxes 160mm x 120mm x 40mm
- Tags
- Granola, Granola packaging, Fruit Granola, Ukraine
- Production Technology
- Two important trends in grain packaging: flexible packaging and environmentally friendly materials. This is why cardboard, which can be composted, was used. An environmentally friendly packaging solution that still keeps costs down.
- Design Challenge
- The main goal was to create a package design that would express appetite, naturalness, and healthiness. It was necessary to emphasize that this is a product of an active person, attentive to his health.
- Research
- The illustrations on the packaging not only describe the taste of each product, but also represent a happy and healthy lifestyle. Icons and expressive inscriptions, bring the product to life. The bright colors convey a positive message.
- Inspiration
- Over the past few years, the general trend towards a healthy lifestyle has been changing in the Ukrainian market. Gradually, unhealthy snacks on store shelves are being replaced by healthy analogues. Among them is granola. Granovita is a young Ukrainian brand founded in 2016. The brand positions itself as a product for breakfast and energy during the day. The company's mission is to promote healthy and balanced nutrition. At the moment the line is represented by Aktiv, Fitness, Unior, Tropic.
- Project Duration
- This project started in January 2021 and finished in 2021 July in Dnipro. Ukraine
- Operation Flow
- By combining granola packaging with modern design, the designer has created an image that invites customers to rediscover breakfast. The new granola brand wants to bring change to the cereal market. Granola packaging should reflect the brand message. It should also connect with customers and stimulate sales.
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