Siela Iṣẹ Akọkọ: Ìdì Ohun Ẹ̀ṣọ́ Ara láti ọwọ́ Olga Takhtarova jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2022 Àmì-ẹ̀yẹ Idẹ A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Ìdìpò.
IdẹÌdìpò· 2022
Siela Iṣẹ Akọkọ: Ìdì Ohun Ẹ̀ṣọ́ Ara
látọ̀wọ́ Olga Takhtarova
Oníbàárà: Sot B&d
Aṣẹ́gun Àmì-ẹ̀yẹ Idẹ A' Design Award nínú Ẹ̀ka Ìdìpò
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #139422Àpẹrẹ Náà
Nípa Siela Iṣẹ Akọkọ: Ìdì Ohun Ẹ̀ṣọ́ Ara
Ọ̀rọ̀ Ìwé: Siela jẹ́ apẹrẹ ìdì fún ọ̀wọ́ àwọn ohun ẹ̀ṣọ́ ara tí a ṣe fún àwọn ọmọdé. Apẹrẹ náà lo tọ́ọ̀bù pilasitiki funfun kan tí ó jẹ́ 75 ml, tí a ṣe lọ́ṣọ̀ọ́ nípa lílo ọ̀nà ìtẹ̀wé screen àti pad. Àwọn àwòrán tí a ṣe lọ́nà àkànṣe ni a gbé sí àárín gbùngbùn apẹrẹ náà, àti pé ẹ̀dá kan ṣoṣo ń farahàn ní oríṣiríṣi ibi àti ipò jákèjádò ọ̀wọ́ náà. Lílo àwọ̀ ọ̀tọ̀ọ̀tọ̀ ń ṣèrànwọ́ fún àwọn tí ń rà á láti mọ àwọn ọjà náà yàtọ̀ sí ara wọn. A dín ìkọ̀wé kù sí ìwọ̀nba tó kéré jùlọ, kí a lè yára mọ ọjà tó tọ́ lórí pẹpẹ ìtajà. Ojú funfun náà ń jẹ́ kí àwọn àwòrán náà ṣe kedere kí ó sì rọrùn láti rí.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Idẹ A' Design Award
Siela Iṣẹ Akọkọ: Ìdì Ohun Ẹ̀ṣọ́ Ara jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Siela Iṣẹ Akọkọ: Ìdì Ohun Ẹ̀ṣọ́ Ara yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Siela Iṣẹ Akọkọ: Ìdì Ohun Ẹ̀ṣọ́ Ara ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- The solution was to develop illustrations, which are now central to the design. The designer created a story for the product, placing the character at the center of the brand identity and making it an essential element of brand communication. The story is translated through the packaging design. The character of the created stories gets into different places and situations. Color coding was also added to help distinguish the products in the line.
- Ìwọ̀n àti Àpò
- Plastic tube cream bottle 75 ml. White color
- Àwọn Àkọlé
- Cosmetics packaging, Baby cosmetics packaging, Illustration, Kids cosmetics
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- Screen and pad printing method
- Ìpèníjà Àpèsè
- Mothers, the main buyers of products for babies, usually do not have free time to look at jars, bottles and boxes for a long time, so they need to recognize the right product at a glance. Therefore, illustrative material became the main key for the design, as the text load was reduced to a minimum.
- Ìwádìí
- The packaging of Siela Cosmetic cosmetics for children was created in accordance with international quality standards, designed for the gentle care of babies. One of the designer's tasks was to create a corporate style for the entire line of cosmetic products, which would allow them to stand out on the shelves in shopping centers and make it more convenient and faster for customers to find them.
- Ìmísí
- Ukrainian brand Siela Cosmetic has a proven reputation as a manufacturer of natural and effective products. The company's developments consist of natural first-rate raw materials. Therefore, they do not cause allergic reactions, guarantee users proper care, and, in addition, meet high European standards. At the beginning of 2021, they were going to expand the line of children's cosmetics for the youngest and saw an opportunity to improve the effectiveness of the packaging.
- Àkókò Iṣẹ́ Àkànṣe
- This project started in March 2021 and finished in 2022 January in Kyiv. Ukraine
- Ìlànà Ìṣiṣẹ́
- The designer wanted to create something more appealing to children as well as more reliable for moms, hence the strict, consistent design theme that gives much more than just information and an outstanding look on the shelf. The designer intentionally avoided modern trends such as kraft paper, neutral tones and earthy colors. The white tube packaging chosen provides a blank slate for stylized illustrations to tell the brand's quirky story and stand out on the shelf.
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