Eco Smile Iṣẹ Pataki: Ìfilọ́ọ̀gbà (Packaging) by Musa Celik is a highly esteemed winner of the very prestigious 2022 Àmì-ẹ̀yẹ Irin A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
IrinÌdìpò· 2022
Eco Smile Iṣẹ Pataki: Ìfilọ́ọ̀gbà (Packaging)
by Musa Celik
Client: Gleen
Àmì-ẹ̀yẹ Irin A' Design Award Winner in Ìdìpò Category
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- Verified Award Winner
- Verify Award Status for #139682
The Design
About Eco Smile Iṣẹ Pataki: Ìfilọ́ọ̀gbà (Packaging)
Ọ̀rọ̀ Ìwé: Ìmọ̀ràn náà ń wá ọ̀nà láti pèsè ojútùú fún àwọn kókó pàtàkì, tí ó fi mọ́ ipa tí a ń ní lórí àyíká. Orúkọ ami-ọjà náà ni a dá nípa sísọ àwọn ọ̀rọ̀ "green" (ewéko) àti "clean" (mímọ́) pọ̀. Àkópọ̀ àwòrán ewé àti ètè nínú àmì-àpẹẹrẹ tí ó wà lórí ìfilọ́ọ̀gbà náà dúró fún ẹ̀rín iseda. Ìtẹ̀lẹ̀ funfun àti àwọn àwọ̀ pẹ̀lẹ́pẹ̀lẹ́ ṣàpèjúwe àwọn èròjà tí a fà jáde nínú ọjà náà. A gba ìfilọ́ọ̀gbà náà láti orísun tí a lè tún ṣe àtúnṣe rẹ̀ láti dí ìdí ìdọ̀tí ike (plastic) lọ́wọ́. Ní àfikún, ìdá ọgọ́rin-din-márùn-dínlọ́gọ́rùn-ún (75) nínú ọgọ́rùn-ún àwọn ìgò náà ni a ṣe láti inú àwọn èròjà tí a ti tún lò, àti pé wọ́n ṣeé ṣe láti tún lò ní ọgọ́rùn-ún nínú ọgọ́rùn-ún (100 pákó).
The Recognition
About the Àmì-ẹ̀yẹ Irin A' Design Award
Eco Smile Iṣẹ Pataki: Ìfilọ́ọ̀gbà (Packaging) jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé Eco Smile Iṣẹ Pataki: Ìfilọ́ọ̀gbà (Packaging) yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún Eco Smile Iṣẹ Pataki: Ìfilọ́ọ̀gbà (Packaging) nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- "Gleen" brand name is formed by combining green and clean, two words that are the essence of the product.
While defining the concept for the brand, the logo is used as a smiling leaf. A powerful identity that would identify with the brand even after many years was crucial.
The combination of leaf and lip figures in the logo symbolizes the awakening of nature, human respect for nature, and nature's smile. This logo makes the consumer feel the positive effect of the brand on nature and people. - Dimensions & Packaging
- Height 29 cm X Length 9,5 cm X Width 6,4 cm
- Tags
- Eco-friendly, Natural, Minimal, Vegan, Recyclable
- Production Technology
- The packaging is obtained from renewable resources and can dissolve in nature. In addition, %75 of the bottles are made from recycled materials, and they are %100 recyclable.
Focusing on adding design elements such as pumps, triggers, measuring cups that can be bought once and used repeatedly aims to prevent waste.
In the sleeve design, the white background reflects the pureness of the product. Soft colors represent the extracts. The simplicity of the products is also observed in the packaging. - Design Challenge
- Topics, including the environment and climate change, growing consumption, and the environmental footprint, were one of the main factors that affected the design.
The main challenge was to reflect this point of view from the brand name to the logo, from the bottle design to the label design. - Research
- With consumers' awareness regarding health and natural products, their lifestyles have also changed. Therefore, as in every category, the interest in products with natural ingredients has increased day by day in household cleaning products.
As a result, brand and packaging designs that reflect product contents with a strong brand identity emerged. While the products do not harm the environment thanks to their unique formulas, their packaging designs also reduce their carbon footprint. - Inspiration
- The main inspiration was the nature-friendly standpoint of the brand. Therefore, the design that meets the responsibilities on essential issues concerning the environment and the trace left on nature was the primary goal.
While creating the designs, the words of the famous architect Gaudi inspired the process. Gaudi sees no straight lines or sharp corners in nature and adds: "Nothing is art unless it comes from nature." Therefore, the product bottles look in harmony with nature, with simple, rounded lines. It was crucial for the brand's visual world to feel this perspective. - Project Duration
- Turkey, 07 July 2021 - 20 November 2021
- Operation Flow
- The product range will be available online, so warehouses to facilitate operational storage and cargo shipment are designed to increase consumer satisfaction after-sales.
The bottle has been designed in industrial designs to take up minimal space in storage and cargo shipments. As a result, there is minimum air space in the box in storage, parcel, and cargo packages which helps to reduce carbon emissions in transportation. - Team Members
- Musa Çelik, Efe Esa, Efkan Aydınlı
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