Rooeein Iṣẹ́ Pàkó Àpótí Aṣàlẹ̀ by Wallrus Design Studio is a highly esteemed winner of the very prestigious 2022 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
IdẹÌdìpò· 2022
Rooeein Iṣẹ́ Pàkó Àpótí Aṣàlẹ̀
Client: Rooeein Filters Co.
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Ìdìpò Category
Verified Award Winner
Verify Award Status for #140076The Design
About Rooeein Iṣẹ́ Pàkó Àpótí Aṣàlẹ̀
Rooeein jẹ́ àpẹrẹ àpótí (packaging) fún àwọn afọ́mọ́ afẹ́fẹ́ àti epo ọkọ̀ ayọ́kẹ́lẹ́. Àpótí náà lo àwọn àwọ̀ ewé (green) àti àwòrán ewéko. Ewéko náà ń tọ́ka sí ẹ̀dá àyíká, níbi tí àwọn ewé ti ń ràn lọ́wọ́ láti sọ afẹ́fẹ́ di mímọ́, gẹ́gẹ́ bí afọ́mọ́ ṣe ń fọ́ afẹ́fẹ́ mọ́ fún ẹ́njìnnì. Èrò àkọ́kọ́ tí a fi ṣe àwòrán náà wá láti inú àwòrán ọ̀nà tí ó ń kọjá láàrin igbó tí ó nípọn, àti àwòrán kan náà ni ó ṣe àpẹrẹ àmì ilé-iṣẹ́ tí ó kún fún àwọ̀. Àpẹrẹ yìí ràn ọjà náà lọ́wọ́ láti dúró jáde ní àyíká ilé ìtajà. Èrò ewéko náà tún ni a lò káàkiri àwọn ohun èlò tita àti ìpolówó ọjà ti ilé-iṣẹ́ náà.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Rooeein Iṣẹ́ Pàkó Àpótí Aṣàlẹ̀ jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Rooeein Iṣẹ́ Pàkó Àpótí Aṣàlẹ̀ yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Rooeein Iṣẹ́ Pàkó Àpótí Aṣàlẹ̀ ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This project is one of the most successful projects we have in our portfolio.
Because we were able to create the whole branding process by creating and designing a distinctive package and deliver effective messages to the audience that also affected their attention to the environment, and this point of our attention and responsibility for the development of culture. And increased a community's attention to environmental issues. - Dimensions & Packaging
- This project has a great variety of dimensions
- Tags
- Filters, Air and Oil, Industrial Packaging, Creative Design
- Production Technology
- All visual communications, advertising, promotions and other integrated communication methods of marketing, branding and advertising of this brand were planned and implemented based on this philosophy.
- Design Challenge
- The main challenge of this project is about finding a new and unique powerful element that knows with everyone.
- Research
- The main idea emerged from the heart of the image of a road passing through a dense forest, and even led to the formation of the brand's colorful identity.
- Inspiration
- Rooeein is a very special and unique project. The leaves drive the consumer insight into the nature easily. Car filters brings clear air for engine exactly like that leaves do in nature.
- Project Duration
- This project was start at Oct 2019 and ended on Dec 2021
- Operation Flow
- this project started with a very deep research about how filters work. Using biometric technique to find core idea and this drive design way into nature.
- Patents
- Copyright 2022 Rooeein co. All right reserved.
- Team Members
- Design Director: Iman Ale Mozaffar
Creative Director: Matin Mirzaei - Image Credits
- Photographer: Iman Ale Mozaffar
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