Fàdákà Ìdìpò · 2022
Al Mocha Port Apoti Kofi
- Àmì-ẹ̀yẹ Fàdákà A' Design Award 2022 in Ìdìpò
- CLIENT: Al Mocha Port
- Estimated Number of Design Views: 28,713
- Verification code E0CDFC202F · Verify this award
Colors
About Al Mocha Port Apoti Kofi
Awọn apẹrẹ ti apoti fun Al Mocha Port, Saudi Arabia. Apẹrẹ jẹ atilẹyin nipasẹ itan-akọọlẹ, aṣa, ati iṣafihan lati ṣẹda idanimọ ti o fi ojulowo ododo ati imọ-jinlẹ mulẹ. Iṣakojọpọ jẹ mimọ, oye, iyatọ, ati pe ko ṣe apọju pẹlu alaye, ti o npa ohun ti o ti kọja ati lọwọlọwọ. Buluu ọgagun, Green igbo, ati awọn awọ goolu ṣe ifọkansi lati fa akiyesi alabara. Apejuwe kofi lori awọn ẹgbẹ n tẹnuba ihuwasi ifarabalẹ ti olupese si yiyan ọja. Eto isamisi ti o rọ gba ami iyasọtọ laaye lati ṣe deede ẹbọ ni irọrun, jakejado ọdun.
About the Àmì-ẹ̀yẹ Fàdákà A' Design Award
Al Mocha Port Apoti Kofi jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Al Mocha Port Apoti Kofi yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Al Mocha Port Apoti Kofi jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Press Kit
- Unique Properties
- Rebranding and packaging design for Al Mocha Port, Saudi Arabia, one of the major players in importing and roasting specialty coffee and accessories in the region. A wide range of varieties from producing plantations all over the world is carefully imported for making the best blends for coffee connoisseurs. The objective was to create a series of packaging that reflects their deeply rooted expertise and uniqueness. The front side is clean with 3 different plain colors, aiming to attract customer attention. The coffee illustration on the sides emphasizes the attentive attitude of the manufacturer to the product selection. Each one of the pouches is bright and perceptible and does not require extra effort from the buyer while making a choice purchase.
- Dimensions & Packaging
- Width 125 mm x Depth 80 mm x Height 195 mm
250 grams - Tags
- specialty coffee, packaging, visual identity, pouch, box, coffee, coffee packaging
- Production Technology
- Aluminum Stand Up Pouch, flat bottom, quad seal.
- Design Challenge
- The challenge was to create a series of packaging that reflects their deeply rooted specialty coffee selection of the best beans from around the world and to attract new customers, in a highly competitive market. The packaging had to be clean, understandable, distinguished, and not overloaded with information, bridging the past and the present. The second challenge was to create an emotional bond with the target audience.
- Research
- The port of Al Mokha is considered one of the oldest ports in the Arabian
Peninsula. It was the main marketplace for coffee between the fifteenth and seventeenth centuries.
Mocha and Mocachino take the name from this port.
It reached its peak in the seventeenth century. - Inspiration
- The inspiration came from the story behind the brand name and the coffee provenance.
Al Mocha port, Yemen is the oldest marketplace in the world, for Arabian coffee. The port is a symbol of intangible heritage and perpetual tradition and reminds us that history is a continuum. - Project Duration
- The project started in September 2020 in Dammam, Saudi Arabia and finished in January 2021 in Dammam, Saudi Arabia.
- Operation Flow
- In addition, the redesigned series emphasizes the brand's unique properties: the colors reflect the origin and taste notes of the product. The redesigned logo is inspired by the architecture of this time period. The white label with highlighted information of origin, taste notes, elevation, and the process's methods helps the consumer to make a purchasing decision quicker. A flexible labeling system allows the brand to use the same pouch with different coffee labels as their offerings change throughout the year.
- Image Credits
- Main Image 1: Designer/Illustration: Elena Gamalova
Optional Image 2: Designer/Illustration: Elena Gamalova
Optional Image 3: Designer/Illustration: Elena Gamalova
Optional Image 4: Designer/Illustration: Elena Gamalova
Optional Image 5: Designer/Illustration: Elena Gamalova
