Bethru Iṣẹ Akọkọ: Ìdìmọ́ ọjà fún Ọjà Ìwẹ̀nùmọ́ by Izabela Jurczyk is a highly esteemed winner of the very prestigious 2022 Àmì-ẹ̀yẹ Irin A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
IrinÌdìpò· 2022
Bethru Iṣẹ Akọkọ: Ìdìmọ́ ọjà fún Ọjà Ìwẹ̀nùmọ́
Client: Bethru
Àmì-ẹ̀yẹ Irin A' Design Award Winner in Ìdìpò Category
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The Design
About Bethru Iṣẹ Akọkọ: Ìdìmọ́ ọjà fún Ọjà Ìwẹ̀nùmọ́
Ọ̀rọ̀ Ìwé: Bethru jẹ́ àpẹẹrẹ ìdìmọ́ ọjà fún oríṣiríṣi nǹkan ìwẹ̀nùmọ́ ilé tí ó dá lórí àwọn tábìlẹ́ẹ̀tì líle àti ìgò sprẹ́ẹ̀ tí a lè tún lò. Àwọn tábìlẹ́ẹ̀tì náà jẹ́ ìdá 93 nínú ọgọ́rùn-ún àwọn èròjà àdánidá, wọ́n jẹ́ vegan, wọn kò ṣèwádìí lórí ẹranko, wọn kò sì ní microplastics. Tábìlẹ́ẹ̀tì kọ̀ọ̀kan a máa tú nínú omi paipu, a sì máa mú jáde 300 milimítà omi ìwẹ̀nùmọ́. A ra ìgò sprẹ́ẹ̀ náà lẹ́ẹ̀kan, a sì máa tún lò ó ní ọ̀pọ̀lọpọ̀ ìgbà, èyí tí ó dín ìdọ̀tí pilasitiki kù. A fi bébà we àwọn tábìlẹ́ẹ̀tì náà, àwọn àpótí náà sì jẹ́ bébà tí a lè tún lò. Àwọn àwọ̀ àti ìrísí ìdìmọ́ ọjà náà ni a mú jáde láti inú ìṣẹ̀dá.
The Recognition
About the Àmì-ẹ̀yẹ Irin A' Design Award
Bethru Iṣẹ Akọkọ: Ìdìmọ́ ọjà fún Ọjà Ìwẹ̀nùmọ́ jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé Bethru Iṣẹ Akọkọ: Ìdìmọ́ ọjà fún Ọjà Ìwẹ̀nùmọ́ yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún Bethru Iṣẹ Akọkọ: Ìdìmọ́ ọjà fún Ọjà Ìwẹ̀nùmọ́ nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Bethru is a start-up household brand, which offers an innovative alternative ecological cleaning essentials in a form of solid tablets and reusable premium spray bottle. The tablets are made of 93% of natural ingredients, ecofriendly, vegan, cruelty free. A unique spray bottle is designed to be purchased once and re-used multiple times by consumer. Each tablet dissolved in a tap water gives 300ml of cleaning product. All is packed in ecofriendly beautiful packaging inspired by nature.
- Dimensions & Packaging
- printing on bottle
Technical projection showing white underprint
Pantone: 1225C, 292C, 191C
flow-packs
Technical projection of flow-packs.
Pantone: 1225C, 292C, 191C
individual bottle box: multi surface / glass / bathroom / 379,4 x 405 mm
Pantone: 1225C, 292C, 191C
embossing, white printing
individual bottle band - multi surface / glass / bathroom
Technical projection
CMYK
leaflet
Technical projection.
Pantone solid uncoated 292U
embossing
shipper box / 698 x 659 mm
Technical projection
white printing - Tags
- packaging, craft, unique, ecology, sustainable, design, nature, recyclable, amazing, reusable
- Production Technology
- The vision for the design is based on our vision to create an economy that uses resources consciously. Tablets are made of mostly natural ingredients, eco friendly, vegan, cruelty free and microplastic free, while the overall product packaging and supply chain ensure a high level of responsibility and commitment in terms of material, health, reutilization, recycling and carbon footprint. The tablets are wrapped in 100% paper and the boxes are made of recyclable paper.
- Design Challenge
- The biggest challenge was to achieve sustainable packaging solutions not compromising the safety of the product and of the consumer. As one example our active formulations required to be protected from moisture during the storage and transportation. Developing sustainable packaging with intime amazing design has definitely been the biggest challenge of the project.
- Research
- We follow the scientific method to develop our initial value proposition. From formulation to packaging design several tests have been done to ensure product efficacy, great design and amazing customer experience. We benchmark our products with highest standards in the market. From formulation stand point Bethru follows the highest manufacturing practices in product development and production. From packaging side the most recent materials technologies have been chosen and proven.
- Inspiration
- Bethru envisions conscious and sustainable world, where plastic usage is significantly reduced through the development of more sustainable home care solutions. Scientific research leaves no illusions and a new approach must be implemented. Bethru provides a supply chain ensuring a high level of responsibility and commitment in terms of material, recycling, reutilization and carbon management. An inspiration for the project design came from nature by using its colors beauty and properties.
- Project Duration
- The project started in Poland in April 2021 and finished in March 2022 by being ready to launch it in the european market
- Operation Flow
- BETHRU products allow customers to have a clean house using trendy and nice-looking products while minimizing their impact on the environment, saving space and money. One effervescent tablet when in contact with water and dissolve in few minutes gives you 300ml of harmless cleaning product. The bottle is to be used multiple times which intends to remove plastic from the system. It is an amazing alternative for the market products offered by traditional brands.
- Team Members
- brand concept: Rui Bento
visual design concept: Izabela Jurczyk
graphic design: Studio Design
production of photos and film: Robert Przybysz - Image Credits
- Image #1: Photographer Robert Przybysz
Image #2: Photographer Robert Przybysz
Image #3: Photographer Robert Przybysz
Image #4: Photographer Robert Przybysz
Image #5: Photographer Robert Przybysz
Video: Robert Przybysz
pdf: studio design
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