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Alfa Honey Ìdìpọ̀ by Antonia Skaraki

Alfa Honey Ìdìpọ̀ by Antonia Skaraki is a highly esteemed winner of the very prestigious 2023 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.


IdẹÌdìpò· 2023

Alfa Honey Ìdìpọ̀

by Antonia Skaraki

Client: Fragiadakis

Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Ìdìpò Category

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The Design

About Alfa Honey Ìdìpọ̀

Ìdílé Fragiadakis yí ìmọ̀ àti ìfẹ́ fún oyin padà sí ìrírí Alpha. Èyí ni ohun tí ẹ̀dá ń fúnni, kí àwọn ènìyàn lè bẹ̀rẹ̀ Tuntun! Nínú àtòlétọ̀ Gíríìkì, "Alpha" jẹ́ lẹ́tà àkọ́kọ́ àti àmì ìbẹ̀rẹ̀ ìbánisọ̀rọ̀. Pẹ̀lú ìfojúsùn sí àwọn àbùdá àkànṣe ti ọjà náà, àpẹẹrẹ náà rọrùn tó ṣeéṣe, tí ó jẹ́ kí oyin náà sọ̀rọ̀ fúnra rẹ̀. Pẹ̀lú ìkòkò gíláàsì tí ó ṣí-àn-gbé àti ọ̀nà ìkọ̀wé lọ́wọ́, ó dà bí oyin tí ń kán.

The Recognition

About the Àmì-ẹ̀yẹ Idẹ A' Design Award

Alfa Honey Ìdìpọ̀ jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Alfa Honey Ìdìpọ̀ yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Alfa Honey Ìdìpọ̀ ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Obsessed with the exceptional characteristics of the product, the design is as simple as possible, letting the honey speak for itself.
A transparent glass jar and a handwritten typography, resembles the dripping honey.
The honey comes out of the jar and creates the logo, indicating that there is nothing more to communicate than the purity of the product. Less is more!
Tags
Packaging design, honey
Design Challenge
In the Greek alphabet, “Alpha” is the first letter and the initial imprint of communication.
It is the "Beginning" of everything. The first taste, the first smell, the first experience that is etched in our memory forever. It's the way we know the world.
Fragiadakis family transforms knowledge and love for honey into an Alpha experience.
It’s what nature offers, so we can begin Anew!
Inspiration
Words that communicate quality, and quality can only be shown through the pure, raw and natural characteristics of one of the most important substances that nature can provide, honey.
Project Duration
The project started in July 2021 in Athens and finished in January 2022 in Athens, and was released on the market in Greece and Germany in May 2022.
Team Members
creative director: Antonia Skaraki
art director: Andreas Deskas

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