The Language of Emotion and Time Iṣẹ́ Pàkó Kéèkì by Jiaxin Lv is a highly esteemed winner of the very prestigious 2023 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
IdẹÌdìpò· 2023
The Language of Emotion and Time Iṣẹ́ Pàkó Kéèkì
by Jiaxin Lv
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Ìdìpò Category
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About The Language of Emotion and Time Iṣẹ́ Pàkó Kéèkì
Èdè Ìmọ̀lára àti Àkókò jẹ́ àpẹrẹ pàkó kéèkì tí ó ń lo òdòdó tuntun gẹ́gẹ́ bí àmì wíwo tí ó fi ìdásọ̀tun hàn. Àpótí òdòdó tí a lè rí gbà ni a so mọ́ orí ìkésẹ̀, tí a lè fà jáde, ṣí, kí a sì yọ kúrò fún àtúnlò. Bí òdòdó náà ṣe ń tanná tí ó sì ń rọ̀ dànù, àwọn olùlò lè fi ìdí rẹ̀ múlẹ̀ bóyá kéèkì náà ṣì jẹ́ tuntun. Ìkarahun òde ni a fi paali líle tí a lè tún lò ṣe, àpótí òdòdó náà sì jẹ́ ohun tí a fi ohun èlò tí ó lè yè tí a sì lè rí gbà ṣe, láti dín iye ike tí a ń lò kù. Ìwọ̀n pàkó náà jẹ́ sẹntimita mẹ́ẹ̀ẹ́dógún (15) fẹ̀ẹ̀ẹ́ẹ̀ẹ́ mẹ́ẹ̀ẹ́dógún (15) gùn mẹ́ẹ̀ẹ́dógún (15). Òdòdó tuntun rọ́pò rìbọ́nì, ó sì fi ìtumọ̀ kún un nígbà tí a bá fi kéèkì náà fúnni gẹ́gẹ́ bí ẹ̀bùn.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
The Language of Emotion and Time Iṣẹ́ Pàkó Kéèkì jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé The Language of Emotion and Time Iṣẹ́ Pàkó Kéèkì yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. The Language of Emotion and Time Iṣẹ́ Pàkó Kéèkì ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Flowers reflect the freshness of the cake. Flower language can convey emotions, and express your love, family affection or friendship. When buying or eating cake, users can intuitively perceive whether the cake has expired by observing the fresh state of flowers.
- Dimensions & Packaging
- The packaging size is 15cm*15cm*15cm
- Tags
- FRESHER; PACKING; CAKE; FLOWERS
- Production Technology
- It is made of recyclable hard cardboard shell, and the flower box is made of decomposable transparent material, which further reduces the use of overall plastic in the packaging
- Design Challenge
- The most difficult part of the design is to think about the relationship between people and things. The designer fully considers how the flowers are integrated with the packaging, and what the flowers and packaging mean for the application scenarios of the product. For this reason, we tried the revision of the first and last five editions. Finalize the existing shape
- Research
- The design fully explored the packaging structure, and the survey interviewed the opinions of flower lovers and sweet tooth lovers.
- Inspiration
- People think about the shelf life of food, and use written records to help sense the shelf life of things. Is there a more intuitive visual language, when people wrap flowers with ribbons, why not replace them with real flowers to reduce the use of industrial products and be environmentally friendly. At the same time, the blooming and fading of flowers also helps people perceive the shelf life. Cake as a gift, real flowers have different flower language, representing double blessing
- Project Duration
- The project started in Xuzhou in December 2021 and the concept work was completed in Xuzhou in May 2022
- Operation Flow
- The flower box is glued to the top side of the package. Gently pull out the package. The flower box has a cover and can be detached and recycled, which is convenient for users to watch the flowers carefully and keep the flower box for living storage.
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