Noble 16 Zhenxuan Iṣẹ́ Pàtàkì: Ìṣàpólá Ọtí Líle by Jingdezhen Jiushan Creative Co., Ltd. is a highly esteemed winner of the very prestigious 2023 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
IdẹÌdìpò· 2023
Noble 16 Zhenxuan Iṣẹ́ Pàtàkì: Ìṣàpólá Ọtí Líle
by Jingdezhen Jiushan Creative Co., Ltd.
Client: Guiniang Liqour Co., Limited
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Ìdìpò Category
- 10,159
- Verified Award Winner
- Verify Award Status for #141872
The Design
About Noble 16 Zhenxuan Iṣẹ́ Pàtàkì: Ìṣàpólá Ọtí Líle
Ọ̀rọ̀ Ìwé: Noble 16 Zhenxuan jẹ́ ìṣàpólá tí a ṣe fún ọtí líle onípò gíga. Ìgò náà tẹ̀lé ìrísí Baijiu ìbílẹ̀ tí a sì fi amọ̀ dúdú tí a fọ̀nà yíyí ṣe é. A gbẹ́ ìlà tí ń ṣàn àti àwòrán yíyọ jáde sára rẹ̀ pẹ̀lú ọgbọ́n iṣẹ́ ọnà relief ti Ìwọ̀-Oòrùn. Àpẹẹrẹ tí ó wà lọ́rùn ìgò náà fa ìmísí láti inú àwọn òdòdó akópọ̀ ti Ṣáínà àti ewéko gbìrọ̀wọ́ ti Ìwọ̀-Oòrùn. A tẹ àmì náà sórí bébà wúrà àti dúdú tí a ṣe lọ́ṣọ̀ọ́. Àpótí igi tí a yà tí ó yí i ká ní ìta ń lo ọ̀nà ìgbẹ́kúrò awọ-bí-awọ ẹran àti ìtẹ̀wúrà. Ojú-ìwé tí ó wà nínú rẹ̀ ń fi àyíká adùn hàn tí ó ṣàpèjúwe adùn náà. Ète náà ni láti so àṣà ọtí líle ti Ṣáínà àti ti Ìwọ̀-Oòrùn pọ̀.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Noble 16 Zhenxuan Iṣẹ́ Pàtàkì: Ìṣàpólá Ọtí Líle jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Noble 16 Zhenxuan Iṣẹ́ Pàtàkì: Ìṣàpólá Ọtí Líle yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Noble 16 Zhenxuan Iṣẹ́ Pàtàkì: Ìṣàpólá Ọtí Líle ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This premium liquor packaging aims to convey the blended methods of the East and the West contained in the product to users via the international and modern design. The design team utilized classy materials and technologies to perfectly integrate traditional Chinese Baijiu culture and fashionable western elements, thereby providing a multisensory experience for users. Such a design enables the packaging to boast a smooth texture with a sense of light luxury and a high collection value.
- Dimensions & Packaging
- 148*120*280mm
- Tags
- Liquor, wine, package design
- Production Technology
- The black-glazed ceramic body brings about a strong sense of time precipitation. The lines carved through the western relief technology strengthen the modernity of the product, forming a sharp contrast to the historical sense of the body. The golden and dark patterned paper applied in the label offers users a classy visual and tactile experience.
The outer painted wooden box adopts leather-like mounting supplemented with the gold stamping process to elevate the collection value of the product. - Design Challenge
- Considering the product positioning, the packaging needs to create a recognizable cultural symbol to ensure the product can be accepted by both local users and western consumers. Refining traditional Baijiu culture and controlling western mixology presented, the designer team made a compromise between Chinese and western liquor culture to realize perfect blending of different culture, interpret the blended methods contained in the product and create an exclusive symbol of this premium liquor.
- Research
- The black and gold color matching paired with the golden liquor label visually presents the quality of the product, helping to gain user trust. The inside page of the outer painted box introduces the concept of the flavor wheel that is from the flavor structure of the West, which achieves visual flavor description. In this way, a design idea of professionalism and rigour is reflected so that the product can be well accepted by users.
- Inspiration
- The packaging follows the classic bottle shape of Baijiu to continue the product identity and show the charm of the East and a sense of time precipitation, arousing a spiritual resonance with local consumers. Designed based on fashionable western mixology, the flowing lines and reliefs lead to a vigorous modernity to satisfy the taste of western users. The design team well blended two cultures in sharp contrast to convey a harmonious beauty, helping to form an exclusive symbol of this product.
- Project Duration
- The project began in Jingdezhen City in December 2021 and was completed in Jingdezhen City in February 2022.
- Operation Flow
- The round and smooth black-glazed ceramic body combined with the flowing and abstract reliefs and lines on its surface gives a more layered experience of grip and touch. The pattern on the bottleneck draws inspiration from Chinese composite flowers and western scroll grass, visually conveying charm of the product blending Chinese and western cultures. Via rigorous information layout and color contrast, the classy label increases fun of reading for users.
- Team Members
- HN LIU
FANG TAI
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
