Givenery Garden Iṣẹ́ Àkọ́kọ́: Ìdìmọ́ Ọ̀já Ipara Ọwọ́ by Huizi Tian is a highly esteemed winner of the very prestigious 2023 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
IdẹÌdìpò· 2023
Givenery Garden Iṣẹ́ Àkọ́kọ́: Ìdìmọ́ Ọ̀já Ipara Ọwọ́
by Huizi Tian
Client: Shero Ching
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Ìdìpò Category
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- Verified Award Winner
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The Design
About Givenery Garden Iṣẹ́ Àkọ́kọ́: Ìdìmọ́ Ọ̀já Ipara Ọwọ́
Ọ̀rọ̀ Ìwé: Givenery Garden jẹ́ àpẹrẹ ìdìmọ́ ọ̀já fún ẹgbẹ́ ìpara ọwọ́ mẹ́ta pẹ̀lú onírúurú ipa àti òórùn dídùn. Ẹgbẹ́ náà ní àpótí ẹ̀bùn kan, àpótí ọ̀tọ̀ọ̀tọ̀ mẹ́ta àti àwọn tube aluminiomu mẹ́ta. Àpótí ẹ̀bùn náà lo ìlànà ìbòrí àti ìpìlẹ̀ tí ó ń fi ìmọ̀lára ayẹyẹ kún ìṣí rẹ̀. Títẹ̀ káàdì funfun àti ìbòrí tí ó lè fọwọ́ kàn ń dáàbò bo àwọ̀ àwọn àwòrán. Àwọn àwòrán náà so àwọn ohun ọ̀gbìn bí i rose, daisy, ọ̀pá-igi bamboo àti cypress pọ̀ mọ́ àpẹrẹ lẹ́tà serif tí ó lẹ́wà. Àwọn àwọ̀ dúdú ń ṣètìlẹ́yìn fún ìmọ̀lára ìdákẹ́jẹ́ẹ́ ti àwọn ọjà aromatherapy.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Givenery Garden Iṣẹ́ Àkọ́kọ́: Ìdìmọ́ Ọ̀já Ipara Ọwọ́ jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Givenery Garden Iṣẹ́ Àkọ́kọ́: Ìdìmọ́ Ọ̀já Ipara Ọwọ́ yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Givenery Garden Iṣẹ́ Àkọ́kọ́: Ìdìmọ́ Ọ̀já Ipara Ọwọ́ ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Her work, created in 2021, is the packaging design of a hand cream. The product is mainly made up of three hand creams with different effects and tastes. Users are targeted at women aged 25-35 who have certain purchasing power.
- Dimensions & Packaging
- Giftbox:width276mmxdepth245mmxheight54mm. Simple box:width44.25mmxdepth130mmxheight53mm.
- Tags
- Packaging design, Handcream, Graphic design, Aromatherapy, Illustration
- Production Technology
- The design of the gift box selects the heaven and earth cover box type, which adds a sense of ceremony to the opening method and highlights the quality; White card printing and touch paint are used to further deepen the texture on the basis of ensuring the color of illustration. The small box uses the bronzing process to increase the design texture. The product body is made of aluminum tube and printed in spot color to better ensure the ink quality and color difference.
- Design Challenge
- In the process of illustration design, the color of the whole picture has been adjusted for many times. For a time, I was entangled in color control. I tried bright colors and dark colors respectively, and finally chose the dark color version, which is more deep and quiet, in line with the product tone.
- Research
- In recent years, Chinese cosmetics and aromatherapy brands have gradually risen, and high-quality packaging designs have emerged in endlessly. As a beauty brand, SHERO Ching has high requirements for the visual presentation of products. This work takes illustration as the main design object to convey elegant and natural visual impression to consumers.
- Inspiration
- The three essential oils of the product are extracted from a variety of mysterious plants. Therefore, the illustration design integrates a large number of plant elements such as rose, Daisy, bamboo and cypress, windbreak, etc., giving people a natural and pure product impression; And choose an elegant serif font. The dark colors of the text and the whole picture set off the French mysterious atmosphere, mobilize the sense of smell, and deepen the visual tone of aromatherapy products.
- Project Duration
- The project was launched in Hangzhou, China in November 2021 and completed in January 2022.
- Operation Flow
- The work consists of a gift box, three separately packed boxes and three aluminum cans. In terms of packaging structure, from a female perspective, it conveys the visual feeling of beauty to consumers and adds a sense of ceremony to the products.
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