Prakrishi Ìṣàpamọ́ Oyin by Vishal Vora is a highly esteemed winner of the very prestigious 2023 Àmì-ẹ̀yẹ Fàdákà A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
FàdákàÌdìpò· 2023
Prakrishi Ìṣàpamọ́ Oyin
by Vishal Vora
Client: Prakrishi
Àmì-ẹ̀yẹ Fàdákà A' Design Award Winner in Ìdìpò Category
Verified Award Winner
Verify Award Status for #141936The Design
About Prakrishi Ìṣàpamọ́ Oyin
Prakrishi jẹ́ àgbékalẹ̀ ìṣàpamọ́ fún oríṣiríṣi oyin aládùn mẹ́fà. Àkójọpọ̀ yìí fẹ̀ síwájú láti ara àmì-òkòwò tí ó ti wà tẹ́lẹ̀, ó sì tọ́jú ìrísí rẹ̀ tí kò lọ́pọ̀lọpọ̀ ohun ọ̀ṣọ́ àti àyè funfun gbígbòòrò rẹ̀. Àwòrán ìṣàpẹẹrẹ tí a gbé karí ìyẹ́ apá oyin ni ó jẹ́ ohun èlò ìríran pàtàkì. Àwòrán yìí fún àkójọpọ̀ oyin náà ní ìdánimọ̀ tó yàtọ̀, ó sì ń ran àwọn oníbàárà lọ́wọ́ láti dá àwọn adùn mẹ́fẹ̀ẹ̀fà mọ̀ lọ́tọ̀ọ̀tọ̀ lórí pẹpẹ ọjà. Oyin kọ̀ọ̀kan ni a dà sínú ìgò dígí tí gíga rẹ̀ jẹ́ mílímítà 180 àti fífẹ̀ rẹ̀ jẹ́ mílímítà 100. Àmì tó wà lára ìgò náà àti ìbòjú omorí rẹ̀ ni a tẹ̀ sórí bébà funfun àdánidá tí ó ní ojú gírígírí.
The Recognition
About the Àmì-ẹ̀yẹ Fàdákà A' Design Award
Prakrishi Ìṣàpamọ́ Oyin jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Prakrishi Ìṣàpamọ́ Oyin yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Prakrishi Ìṣàpamọ́ Oyin jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Range of 6 distinct flavored honeys for the mother brand Prakrishi
The transliteration of bee wings into an aesthetic manner as a visual device that not just creates an eye-catching graphic but also delivers sufficient visual information to the consumer to make an informed decision at the shelf.
the usual lot where we see the insect in its so-called natural (and well, a boring) avatar. But here, the same bee turns into a heart-warming messenger! - Dimensions & Packaging
- Height 180mm X Width 100mm X Width 100mm
- Tags
- Honey, Packaging, Branding, Motif, illustration
- Production Technology
- We have used Glass bottle as a Primary container and bottle label and Lid cover have been printed on Natural white texture paper.
- Design Challenge
- Challenge was to create a product extension for the mother brand Prakrishi - which has several other segments under it - this range of 6 distinct flavored honey faced a challenge to maintain the fine balance. on one hand, it should have a distinguished identity as product segment but without being too away from the flagship brand's visual grammar.
- Research
- Understand the consumer mind set and need of the very market it is going to sell,
- Inspiration
- As we can see, the design parameters of the flagship brand have lots of white space and minimal approach to it. so we carried forward the same principles and used only the necessary part of the graphic to convey the whole story without moving away from the packaging and design guidelines.
- Project Duration
- The project started in Jan 2021 in India and finished in March 2021 in India,
- Operation Flow
- Project was designed completely in design studio, from sourcing of bottle to selection of exact paper for to get desired result, after that complete set of mock-ups was given to the printer to get right result.
- Patents
- None
- Team Members
- Vishal Vora
- Image Credits
- Vishal Vora (Sol Benito)
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