Jundao Guiniang Àpótí Ìṣàkójọpọ̀ Ọtí Baijiu by Liang Chen is a highly esteemed winner of the very prestigious 2023 Àmì-ẹ̀yẹ Fàdákà A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
FàdákàÌdìpò· 2023
Jundao Guiniang Àpótí Ìṣàkójọpọ̀ Ọtí Baijiu
by Liang Chen
Client: Shanghai Guijiu Group Co., Limited.
Àmì-ẹ̀yẹ Fàdákà A' Design Award Winner in Ìdìpò Category
Verified Award Winner
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About Jundao Guiniang Àpótí Ìṣàkójọpọ̀ Ọtí Baijiu
Jundao Guiniang jẹ́ àpẹẹrẹ àkójọpọ̀ fún ọtí Baijiu ti Ṣáínà tó ga jùlọ. Ìgò seramiki funfun onígun mẹ́fà náà ni a ṣe lọ́ṣọ̀ọ́ pẹ̀lú àwòrán tinta ìbílẹ̀ Ṣáínà, tí a fi ọ̀nà sísun enamel lò. Ìtànṣán rírọ̀ tí ó yí àwòrán náà ká dúró fún àwọn òkè àti odò, ó sì tọ́ka sí àyíká ìṣẹ̀dá ti agbègbè ìmújáde náà. Ọ̀nà ìṣiṣẹ́ idẹ wúrà kan ṣe àlàyé ilẹ̀ agbègbè ìpilẹ̀ṣẹ̀ náà ní àwọn ìpele kékeré. Ìdérí wúrà náà ni a ṣe ní ìrísí èdìdì aládàáni, a sì lè fi pamọ́ gẹ́gẹ́ bí ohun ọ̀ṣọ́. Àpẹẹrẹ náà ṣàfihàn àṣà Ṣáínà, ọ̀wọ̀ fún ìṣẹ̀dá àti iye àṣà ìbílẹ̀.
The Recognition
About the Àmì-ẹ̀yẹ Fàdákà A' Design Award
Jundao Guiniang Àpótí Ìṣàkójọpọ̀ Ọtí Baijiu jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Jundao Guiniang Àpótí Ìṣàkójọpọ̀ Ọtí Baijiu yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Jundao Guiniang Àpótí Ìṣàkójọpọ̀ Ọtí Baijiu jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Taking Chinese culture as its inside information, the packing of the high-end Baijiu is featuring traditional Chinese ink painting which present the image of a wonderland while the halo effect of the painting naturally occurring, indicating the fine ecological environment of the Baijiu producing area. It is the implication of the life attitude and cultural belief of loving the country, protecting the ecology and inheriting the culture that help to enhance the cultural and artistic value of the product.
- Dimensions & Packaging
- Box Size: L 300mm* W 150mm * H 120mm
Bottle Size: D 75mm * H 235mm - Tags
- Chinese Baijiu, Traditional Chinese ink painting, Packing Design, Gentleman, Mountains and Rivers
- Production Technology
- The enamel firing of ink painting applied on the hexagonal white ceramic bottle, presenting a texture of landscape picture. The bronzing process outlines the terrain of the exclusive origin of Baijiu, with layers of rolling waves, highlighting the details of the process. The image of the undulating mountains and meandering rivers are showed on the golden cap, implying a harmonious ecological environment. Designed as a personal seal, the cap can be used for gift and collection.
- Design Challenge
- It is the exploration and expression of the theme of the product that turns into the biggest challenge of the design, in which it is required to seek for an appropriate Chinese traditional culture to establish relationship with the product while to realize the specific conception in details and to make the differences from competitors at the same time.
- Research
- In addition to its quality and processing technology, the Chinese Baijiu is also related with culture, history, art, nature environment and emotion, etc. Therefore, the research direction of this project should focus on the cultural connotation and spiritual pursuit.
- Inspiration
- Chinese landscape painting, an unique traditional painting art in East, in which feelings of love of the country and the natural world as well as the moral belief of justice, benevolence and integrity are contained in the artistic conception and aesthetics expressed by the picture. The inspiration of the product is exactly coming from the artistic conception of this painting art, which skillfully integrate the picture of the production area in the painting and combine the cultural virtues together to highlight its cultural connotation.
- Project Duration
- It was began in Shanghai, China in Aug.2020 and was finished in the end of Sep. and early of Oct. 2020, then it was available on the market on Jan.10,2021.
- Operation Flow
- It can be better matched with art exhibitions and commemorative activities for wider spread and promotion in the form of oriental traditional art painting. The golden cap of solid modeling with image of the mountains and rivers could be used as an ornament and also a traditional seal, increasing its cultural attributes. And it is available for exclusive customization with multiple purposes of collection and gift and so on.
- Team Members
- Creative Director：Chen Liang
Chief Designer：Chen Liang
Finish Artist：Yang Shilang - Image Credits
- Creative Director：Chen Liang
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