Snow Draft Beer Àpòpọ̀ Ìṣàkópọ̀ Ọtí Bíà láti ọwọ́ China Resources Snow Breweries Ltd. jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2023 Àmì-ẹ̀yẹ Wúrà A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Ìdìpò.
WúràÌdìpò· 2023
Snow Draft Beer Àpòpọ̀ Ìṣàkópọ̀ Ọtí Bíà
látọ̀wọ́ China Resources Snow Breweries Ltd.
Oníbàárà: China Resources Snow Breweries
Aṣẹ́gun Àmì-ẹ̀yẹ Wúrà A' Design Award nínú Ẹ̀ka Ìdìpò
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #144347Àpẹrẹ Náà
Nípa Snow Draft Beer Àpòpọ̀ Ìṣàkópọ̀ Ọtí Bíà
Snow Draft Beer jẹ́ ọ̀wọ́ àpòpọ̀ ìṣàkópọ̀ fún ọtí bíà malt mímọ́ tí wọ́n ń ṣe ní tààrà, tí a ṣe gẹ́gẹ́ bí agolo aluminium àti ìgò gíláàsì. Àgbékalẹ̀ àwòrán náà tẹ̀lé ọ̀nà tí ó rọrùn tí kò ní àṣejù, ó sì lo àwọ̀ ewé aurora àti funfun mímọ́ gẹ́gẹ́ bí àwọ̀ pàtàkì. Àwọn àwòrán ìlà ti malt, hops àti ìgbì omi ń tọ́ka sí àwọn èròjà mẹ́ta tí wọ́n fi ń pọn ọtí náà. Ìgò gíláàsì náà ní ìdíwọ̀n díẹ̀ ní ẹ̀gbẹ́ àárín rẹ̀ fún ìmúmú tí ó rọrùn, a sì kọ àwọn àmì ìkọ̀wé ọwọ́ Ṣáínà sí ara rẹ̀ tí ó túmọ̀ sí mímọ́ àti tààrà. Ìgò náà gba 460 ml, agolo náà sì gba 500 ml. Àgbékalẹ̀ àwòrán tí ó ṣọ̀kan náà ní èrèdí láti fi ìmọ́tótó àti adùn tuntun hàn.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Wúrà A' Design Award
Snow Draft Beer Àpòpọ̀ Ìṣàkópọ̀ Ọtí Bíà jẹ́ olùborí Àmì-ẹ̀yẹ Wúrà A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe ìpele àkọ́kọ́, tó jẹ́ ìyanu tó sì yàtọ̀. Àwọn olùborí Wúrà jẹ́ àwọn ẹ̀dá tó ní ìmúṣẹ̀dá tuntun gidigidi, tó ní ojú-ìwòye tó jìnnà tó sì ń tàn yòò tí wọ́n ń ṣàfihàn ọgbọ́n, òye àti ìjáfáfá àwọn olùṣàwòṣe wọn. A retí pé Snow Draft Beer Àpòpọ̀ Ìṣàkópọ̀ Ọtí Bíà yóò jẹ́ ohun ìmúṣẹ̀dá tí a yìn gidigidi, tó ń gbé ìtẹ̀sí kalẹ̀ tó sì jẹ́ ìrántí tó ń mú iye tí a kò rí rí wá. Àwòṣe tó borí Àmì-ẹ̀yẹ Wúrà A' Design Award yìí jẹ́ iṣẹ́ àkànṣe tó yani lẹ́nu tí a bọ̀wọ̀ fún tó ṣe anfàní gidigidi tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Snow Draft Beer Àpòpọ̀ Ìṣàkópọ̀ Ọtí Bíà ń dá ìmọ̀lára ìfẹ́ tó lágbára sílẹ̀, ń jí ìtara, ń gbé ìṣẹ̀dá lárugẹ tó sì ń fà wá mọ́ra.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- Dedicated to the first pure malt draft beer in China launched by Snow Breweries, the series of package design is expected to highlight the pure materials and advanced brewing technology of this beer. The minimalist package design takes unique aurora green and pure white as the main color scheme, and harmoniously combines the patterns of malt, hops and water ripples to convey the pure and original taste of the beer.
- Ìwọ̀n àti Àpò
- Bottle: 460 ml Height-257 mm,
Can 500 ml Height- 168 mm - Àwọn Àkọlé
- Beer Packaging, Pure Malt, Minimalism, Calligraphy Font, Draft Beer
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- aluminum can and glass bottle
- Ìpèníjà Àpèsè
- To address the challenge of conveying the original fine taste of the pure malt draft beer, the package design follows minimalism, just decorated with the patterns of brewing materials to avoid redundancy. The central white label is complemented by the relief characters of Chunsheng (meaning pure and draft) in the calligraphy font, to visualize the smooth taste and purity of the beer. The bottle is elaborately treated to take on aurora green, giving consumers a higher level of aesthetic pleasure.
- Ìwádìí
- Thanks to the technology of micron level sterile membrane filtration and the advanced process for brewing draft beer, the pure malt draft beer launched by Snow Breweries retains the nutrition and fresh taste to the utmost. Brewed only with water, malt and the select hops of Hersbruker and Czech Saaz, it therefore boasts a fresh and mellow taste, plus a pleasing wheat flavor, which redefines how pure and fresh the high end beer can be for every consumer valuing a quality life.
- Ìmísí
- To straightforwardly express that the beer is brewed only with water, malt and hops, the series of package design uses aurora green and pure white as the main tone, and further combines the patterns of malt, hops and water ripples, as well as the font of calligraphy. It therefore creates a unified and coherent visual identity, highlights the brewing concept of purity and high quality, and also vividly channels the fresh and original taste of the pure malt draft beer.
- Àkókò Iṣẹ́ Àkànṣe
- The design and development of the pure malt draft beer started in Beijing, in September 2020. It was introduced to the market in China, in August 2022.
- Ìlànà Ìṣiṣẹ́
- The bottle is slightly narrowed at the waist for a comfortable grip and a soft vibe. It is also embossed with the Chinese characters of Chunsheng (meaning pure and draft) in the font of calligraphy, whose sleek lines visually imply the smooth taste and purity of the beer. The can package in a white tone is elaborately decorated with the line drawings of malt, hops and water ripples, giving consumers a panoramic understanding of the premium brewing materials of the pure malt draft beer.
- Àwọn Ọmọ Ẹgbẹ́
- Dong Yan
Weixi Zhou
Yu Zhai
Hu Pan
Jess
Oníṣọwọ́
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