Qingjiu Ìṣàpẹ̀rẹ̀ Ọtí Wáìnì by Shenzhen Jinjia New Smart-pkg Co., Ltd is a highly esteemed winner of the very prestigious 2023 Àmì-ẹ̀yẹ Fàdákà A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
FàdákàÌdìpò· 2023
Qingjiu Ìṣàpẹ̀rẹ̀ Ọtí Wáìnì
by Shenzhen Jinjia New Smart-pkg Co., Ltd
Client: Shenzhen Jinjia new Smartpackaging co.,Ltd
Àmì-ẹ̀yẹ Fàdákà A' Design Award Winner in Ìdìpò Category
Verified Award Winner
Verify Award Status for #144519The Design
About Qingjiu Ìṣàpẹ̀rẹ̀ Ọtí Wáìnì
Qingjiu jẹ́ àpẹ̀rẹ̀ ìṣàpò tí a ṣe fún ọtí wáìnì tí a pinnu fún àwọn obìnrin. Ìgò náà jẹ́ dídá pẹ̀lú gíláàsì, a sì fi ìtẹ̀wé fọ́ílì ṣe àpótí òde rẹ̀ lọ́ṣọ̀ọ́. Ìrísí ìgò náà gba ìmísí láti ara ìrísí obìnrin, ó sì ń fi ìwà ọlọ́lá àti ẹwà hàn tí ó gbé lórí àṣà Ìlà-oòrùn àti Ìwọ̀-oòrùn ayé. Àwòrán ìmúra tí ó ní ìgbésẹ̀ ní apá òkè ìgò náà yàtọ̀ sí apá ìsàlẹ̀ tí ó rọrùn. Ètò àpótí náà pín pẹ̀lú àwọn ìlà oníkọ̀ tí ó rán ni létí ara ènìyàn. Àpótí náà ga ní 300 mm, ó gùn ní 120 mm, ó sì fẹ̀ ní 115 mm. Àpò náà ń ṣí láti iwájú, a sì ń yí ìdérí rẹ̀ kúrò.
The Recognition
About the Àmì-ẹ̀yẹ Fàdákà A' Design Award
Qingjiu Ìṣàpẹ̀rẹ̀ Ọtí Wáìnì jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Qingjiu Ìṣàpẹ̀rẹ̀ Ọtí Wáìnì yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Qingjiu Ìṣàpẹ̀rẹ̀ Ọtí Wáìnì jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design of the bottle shape is inspired by the noble and elegant temperament of Eastern and Western women. The dynamic texture of the upper part of the body, which contrasts with the lower part of the body, also adds to the dynamic beauty of the whole bottle. The box structure is segmented by female body curves, leaving space for consumer’s imagination. Abstract techniques are applied to express a noble and elegant woman.
- Dimensions & Packaging
- The box is 300mm high, 120mm long and 115mm wide.
- Tags
- Women, whisky, bionic, elegant, packaging
- Production Technology
- The bottle is made of glass and the packaging is foil stamped.
- Design Challenge
- The challenge is how to enhance the special attribute of women's wine through product styling or visual characteristics, and use modern craftsmanship design and culture to bring female consumers an exclusive experience.
- Research
- This design is mainly based on the scarcity of women's wine on the market, and considers two issues: one is how to design exclusive product packaging with distinctive female attributes, and the other is how to break through the visual characteristics and make the product stand out on the market.
- Inspiration
- Qingjiu is a kind of wine for ladies. The bottle shape is inspired by the figure of female, conveys the noble and elegant temperament of women, and integrates Eastern and Western culture and Chinese wine culture. The bottle shape and flat pattern are treated with abstract art, leaving consumers endless imagination space to show the unique charm of women.
- Project Duration
- The project will be started in Shenzhen in April 2022, completed in August 2022.
- Operation Flow
- Open the package from the front and unscrew the bottle cap, bringing consumers a different experience.
- Team Members
- Chairman:Huang Hua
General Manager:Yang Mingyu
Design Manager:Xie Yi
Designer:Lang Xuejiang
three-dimensional:Wu Junjuan
Designer:Cheng Tiansheng
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