Hainan Beer Ìṣàpamọ́ Ọtí Bíà by China Resources Snow Breweries Ltd. is a highly esteemed winner of the very prestigious 2023 Àmì-ẹ̀yẹ Fàdákà A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
FàdákàÌdìpò· 2023
Hainan Beer Ìṣàpamọ́ Ọtí Bíà
by China Resources Snow Breweries Ltd.
Client: China Resources Snow Breweries
Àmì-ẹ̀yẹ Fàdákà A' Design Award Winner in Ìdìpò Category
Verified Award Winner
Verify Award Status for #144565The Design
About Hainan Beer Ìṣàpamọ́ Ọtí Bíà
Hainan Beer jẹ́ àwòṣe ìṣàpamọ́ ọtí bíà tí a rí ìmísí rẹ̀ láti inú àwòrán ilẹ̀ àti àṣà ìbílẹ̀ Hainan. Ìgò dígí náà ní àwọn àpẹẹrẹ ọnà tí a gbẹ́ sára rẹ̀ láti ara ìgbì omi òkun, ọkọ̀ ojú omi alátẹ̀gùn, ilé iná ìtọ́sọ́nà, igi àgbọn àti àwọn ẹyẹ òkun, bẹ́ẹ̀ sì ni ìrísí tẹ́ẹ́rẹ́ rẹ̀ jẹ́ kí ó rọrùn láti fi ọwọ́ kan mú un. Agolo aluminiomu náà ni a fi ìta tí ó ń yí àwọ̀ padà pẹ̀lú ìwọ̀n ooru tẹ̀ ẹ́, nítorí náà àpẹẹrẹ àmì ìfìwéránṣẹ́ yóò máa farahàn díẹ̀díẹ̀ bí ìwọ̀n ooru ṣe ń dínkù nígbà tí a bá fi sínú fíríìjì. Àpótí òde rẹ̀ ni a fi bébà kírááfù ṣe, tí a sì ṣe ní ìrísí àpótí ìrìnàjò. Ìṣàpamọ́ náà so ọtí bíà náà pọ̀ mọ́ àwọn ojú ilẹ̀ àdúgbò àti ìgbé ayé ìbílẹ̀ tí ó kún fún ìfọ̀kànbalẹ̀.
The Recognition
About the Àmì-ẹ̀yẹ Fàdákà A' Design Award
Hainan Beer Ìṣàpamọ́ Ọtí Bíà jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Hainan Beer Ìṣàpamọ́ Ọtí Bíà yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Hainan Beer Ìṣàpamọ́ Ọtí Bíà jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Designed based on local landscape and culture in Hainan, this Hainan Beer replicates the authentic flavor of Hainan when catering to modern aesthetic taste. The packaging of bottled beer integrates the iconic elements of Hainan including sea waves, sailing boats, lighthouses, etc., while the can packaging adopts thermochromic ink so that the postmark pattern will gradually show up with the temperature reduction. The outer paper box shapes like a suitcase, further spicing up user experience.
- Dimensions & Packaging
- 290 ml bottle size: 216 x 60.9 mm
330 ml slim can: 147 x 57 mm - Tags
- beer, localization of design, Hainan, cultural elements, Hainan style
- Production Technology
- glass bottle, aluminium can printed with thermochromic ink, outer paper box made of environmentally friendly kraft paper
- Design Challenge
- To strike a balance between the cultural characteristics of Hainan and packaging design, the design team shed conventional design ideas, and integrated diverse cultural elements into the word Hainan as the basis via modern graphic design, which forms strong visual impact to reinvigorate Hainan Beer.
- Research
- This Hainan Beer full of Hainan style provides users with the authentic flavor of Hainan in hot summer. It is designed based on inspiration from the streets of Haikou and seabreezes in Wanning, as well as the characteristics of Hainan in a view of globalization, so that users can enjoy the distinctive lifestyle and culture as if living in Hainan.
- Inspiration
- Inspired by the natural scenery and relaxing lifestyle in Hainan, the packaging subtly integrates elements including sea waves, sailing boasts, coconut trees, lighthouses, seabirds, surfboards, the sun, and typical ribbons of native Lination with characteristic patterns into the word Hainan, highlighting the harmonious blending of traditional national culture and naturalecology in Hainan.
- Project Duration
- The project was designed and developed in Beijing in March 2022 and will be launched in China in July 2023.
- Operation Flow
- The slim glass bottle with relief sculpture facilitates one-hand grip for users. Thanks to the special thermochromic ink, the postmark pattern printed on the canned beer under refrigeration will appear as the temperature reduces, leading to a more interesting interaction between the packaging and the product.
- Team Members
- Dong Yan
Weixi Zhou
Yan Yang
Jialiang Mao
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