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Rivalta Àmì Ìgò Wáìnì by Ximena Ureta

Rivalta Àmì Ìgò Wáìnì by Ximena Ureta is a highly esteemed winner of the very prestigious 2023 Àmì-ẹ̀yẹ Fàdákà A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.


FàdákàÌdìpò· 2023

Rivalta Àmì Ìgò Wáìnì

by Ximena Ureta

Client: Santa Ema

Àmì-ẹ̀yẹ Fàdákà A' Design Award Winner in Ìdìpò Category

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The Design

About Rivalta Àmì Ìgò Wáìnì

Rivalta jẹ́ àmì ìgò wáìnì àti àpẹrẹ ìṣàkópọ̀ tí a ṣẹ̀dá fún àpòpọ̀ wáìnì pupa tí iye rẹ̀ ní ìwọ̀n. A tẹ àmì iwájú sórí bébà tí kò ní ìbòjú, tí omi kò lè bàjẹ́, pẹ̀lú ìmọ̀ ẹ̀rọ offset ní àwọ̀ àkànṣe márùn-ún, fọ́ílì fàdákà tí kò ràn, fánníṣì silkscreen àti ìgbésókè ẹ̀rọ. A tẹ àmì ẹ̀yìn pẹ̀lú ìmọ̀ ẹ̀rọ díjítà ní àwọ̀ àkànṣe mẹ́ta. Bébà náà ní ìwé ẹ̀rí fún ìtọ́jú igbó lọ́nà tó bójú mu, ó sì kọjú ìjà sí dídàgbà àti ìtànṣán ultraviolet. Àwọn àwọ̀ pupa àti àwòrán aláfihàn kíkún rán ni létí orírun ilẹ̀ Ítálì ti ìdílé tó dá a sílẹ̀, èyí tó fún ìgbékalẹ̀ náà ní ìwà ọlá ńlá.

The Recognition

About the Àmì-ẹ̀yẹ Fàdákà A' Design Award

Rivalta Àmì Ìgò Wáìnì jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Rivalta Àmì Ìgò Wáìnì yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Rivalta Àmì Ìgò Wáìnì jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Rivalta is an elegant brand, with a long trajectory and deep sense of origin. It comes from one of the highest vineyards in the Maipo Valley, known as Cerro Blanco, with an altitude of 1,000 meters on the Andes. This condition allows to produce very expressive wines with a deep color, great body, acidity and aromas. This location has become the heart of Santa Ema’s iconic wines.
Rivalta is a limited production blend, which is made every year using the best 20 barrels of the winery’s red strains.
Dimensions & Packaging
The Rivalta front and back labels were printed on self-adhesive, uncoated, and water-resistant Wet Strength paper. It is FSC-certified, confirming the commitment to the use of raw materials grown in forests cultivated under responsible management, thus providing environmental, social, and economic benefits. The labels are resistant to aging and ultraviolet light.
Bordeaux label dimension: 4.7cm x 16.7 cm.
Back label dimension: 11.7cm x 8.4cm.
Tin capsule printed in two colors.
Tags
Wine label, packaging, design, label, wine, Rivalta, Ximena Ureta, Chilean wine, Chilean designer, Santa Ema.
Production Technology
The front label was printed on Fasson Estate 8,89gr and the back label on white Martele, 90gr.
The label was printed using offset technology, and both its printing and finishes were carried out on a Gallus machine with 5 special colors and Alufin Matt Gio-NB matt silver overprintable folia, silkscreen varnish and mechanical relief.
The back label was made using digital technology on a Xeikon CX3 series machine printed in 3 special colors.
Design Challenge
The challenge of this packaging consisted of designing the Rivalta label so that it would maintain some of its initial characteristics but at the same time managed to revitalize the passionate and adventurous spirit of the pioneer generations, focusing on the place of origin of the Pavone family. Red now plays an important role in Rivalta's new personality, making it more elegant and sophisticated.
Research
The design of the Rivalta Gift Box was the result of several previous technical tests during the trial period so as to enhance the design and establish the percentage of folia, red and silver ink of the illustration and this way define which one interpreted the new personality of this product in the best manner. Five different printing originals were elaborated until reaching the desired result.
Inspiration
Rivalta is a tribute to Pedro Pavone-Voglino, father of Félix Pavone who was the founder of Vina Santa Ema. Endowed with a wonderful pioneering spirit and great determination, in 1917 Pedro Pavone-Voglino embarked on the long journey from his home in Rivalta, in Piedmont, Italy to the New World. Upon arriving in Chile, he settled in Isla de Maipo where the landscape and its extraordinary characteristics for viticulture charmed him at once.
Project Duration
Rivalta was launched in June 2022 in Chile as the first market.
Operation Flow
This packaging is a limited production of 1,000 boxes per year. It is currently sold in Chile as well as in Santa Ema’s main markets such as China, Brazil, Hong Kong, and the Czech Republic among others.
Team Members
Art direction and design: Ximena Ureta.
Image Credits
Image #1, #2, #3, #4: Jorge Brantmayer.
Image #5: Ronald Caro.

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