New Year's Red Envelopes Iṣẹ Pataki: Ìdì Àpò Owó Pupa láti ọwọ́ CCB Fintech Co., Ltd. jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2023 Àmì-ẹ̀yẹ Irin A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Ìdìpò.
IrinÌdìpò· 2023
New Year's Red Envelopes Iṣẹ Pataki: Ìdì Àpò Owó Pupa
látọ̀wọ́ CCB Fintech Co., Ltd.
Oníbàárà: China Construction Bank Corporation
Aṣẹ́gun Àmì-ẹ̀yẹ Irin A' Design Award nínú Ẹ̀ka Ìdìpò
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #144972Àpẹrẹ Náà
Nípa New Year's Red Envelopes Iṣẹ Pataki: Ìdì Àpò Owó Pupa
Ọ̀rọ̀ Ìwé: Àwọn Àpò Owó Pupa Ọdún Tuntun jẹ́ àkójọpọ̀ àwòkọ́ṣe àpò pupa mẹ́ta tí a ṣe fún Ọdún Tuntun ti China. Àpò owó pupa jẹ́ ẹ̀bùn ìbílẹ̀ China tí a máa ń lò láti ṣe àjọyọ̀ Ọ̀sán Ọdún Tuntun, ọ̀rọ̀ náà Li Shi sì ní ìtumọ̀ àwọn ohun rere àti oríire. Ìdàwọ́lé kọ̀ọ̀kan dá lórí ìkíni ìbílẹ̀: ẹja aásìkí, òsàn oríire àti ìgbá fún oríire. Àwọn àwòrán ya ìrísí owó Ṣáínà ìgbàanì jáde, wọ́n sì so ìrísí yìí pọ̀ mọ́ àmì kọ̀ọ̀kan nípasẹ̀ àwọn àmì, ìlà àti ojú tí ó rọrùn. Àpò kọ̀ọ̀kan wọn ìwọ̀n 180 sí 90 millimeters.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Irin A' Design Award
New Year's Red Envelopes Iṣẹ Pataki: Ìdì Àpò Owó Pupa jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé New Year's Red Envelopes Iṣẹ Pataki: Ìdì Àpò Owó Pupa yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún New Year's Red Envelopes Iṣẹ Pataki: Ìdì Àpò Owó Pupa nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- The New Year's theme "Lishifeng" is a set of three.
It is a traditional Chinese custom to celebrate New Year's Eve. "Li Shi" is also known as "auspicious things" or "promoting wealth", whichever means auspicious and good luck. The packaging design of the red envelopes is based on three special themed red packets created with the theme of three New Year's greetings (prosperous fish, auspicious tangerine). - Ìwọ̀n àti Àpò
- Specifications: electronic image format
Size: 180 * 90mm - Àwọn Àkọlé
- Red envelopes, New Year's, Chinese, auspicious, luck
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- 1. Background check and research
2. Identify creative concepts and think about creative points
3. Compose and sketch
4. Complete the creation through computer design software - Ìpèníjà Àpèsè
- 1.Have fish every year, that is, auspicious fish, which is a homonym of "Be rich and abundant every year". It is one of the most representative languages of traditional Chinese auspicious prayers. It means to live a rich life and have surplus wealth and food every year.
The graphic design extracts the elements of traditional Chinese "ancient coins" and ingeniously combines "fish". The coin is represented by lines, making it like a coin and a ripple in the water at the same time.
2.Daju Dali, that is auspicious tangerine is the homonym of "Da Ji Dali", which means auspicious and lucky. It is one of the most representative languages of traditional Chinese auspicious prayers. People buy Chinese New Year tangerines all the time. I hope that the whole year will be auspicious and all the best. And tangerines are all golden yellow, which is also endowed by people with the meaning of wealth.
The graphic design extracts the elements of traditional Chinese "ancient coins" and ingeniously combines "tangerines". Presented in a simple and modern form, it will bless people with an auspicious and prosperous year.
3.Fortune-bringing is one of the most representative languages of traditional Chinese auspicious blessings. In ancient times, it was mostly used for social interaction, and now it refers to attracting wealth and making a fortune.
The graphic design extracts the elements of traditional Chinese "ancient coins" and combines with "gourd". Through the expression of lines, the two intersecting coins form a gourd shape, which is also an "8" shape. The gourd means to gather wealth, "8" is homophonic "fa", which means make fortune, and the meaning of making a fortune fits the theme. - Ìwádìí
- It is a traditional Chinese custom to celebrate New Year's Eve. "Li Shi" is also known as "auspicious things" or "promoting wealth", whichever means auspicious and good luck. it is based on three special themed red packets created with the theme of New Year's greetings.
- Ìmísí
- The graphic design is mainly designed by extracting the traditional Chinese elements "ancient coins" and combining the meaning of blessing theme. The form of expression is ingenious, and it is presented through the use of modern minimalist design techniques of dots, lines and surfaces. The festive, auspicious and rich traditional culture of red envelopes is presented in a modern design style, which confirms the regeneration and understanding of ancient Chinese culture in this era.
- Àkókò Iṣẹ́ Àkànṣe
- The project started in March 2022 in Guangzhou and finished in May 2022 in Guangzhou
- Àwọn Ọmọ Ẹgbẹ́
- Chen Lei,Shusheng Liu
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