Nverhong Guihualinzang Apoti Ohun Mimu Ọti-Lile by Wen Liu is a highly esteemed winner of the very prestigious 2023 Àmì-ẹ̀yẹ Fàdákà A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
FàdákàÌdìpò· 2023
Nverhong Guihualinzang Apoti Ohun Mimu Ọti-Lile
by Wen Liu
Client: Shenzhen Oracle Creative Design Co., Ltd
Àmì-ẹ̀yẹ Fàdákà A' Design Award Winner in Ìdìpò Category
Verified Award Winner
Verify Award Status for #144973The Design
About Nverhong Guihualinzang Apoti Ohun Mimu Ọti-Lile
Shaoxing Nverhong Winery Co., Ltd ni itan-akọọlẹ pipẹ. Ti a da ni ọdun 1919, o jẹ aṣoju ti Huangjiu. O wa ni Shangyu Dongguan, Ilu Shaoxing, Agbegbe Zhejiang. O jẹ ọkan ninu awọn ile-iṣẹ ẹhin ti ile-iṣẹ Huangjiu ni Ilu China ati apakan igbakeji alaga ti Ẹka ti Ẹgbẹ Ile-iṣẹ Ọti ti Ilu China.Nuerhong Huangjiu ti wa ni brewed pẹlu iresi glutinous funfun ti o dara julọ, pẹlu awọ ti o han gbangba ati ti o han gbangba, awọ tutu sibẹsibẹ ọlọrọ. itọwo ati oorun oorun ti o lagbara ati pipẹ.
The Recognition
About the Àmì-ẹ̀yẹ Fàdákà A' Design Award
Nverhong Guihualinzang Apoti Ohun Mimu Ọti-Lile jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Nverhong Guihualinzang Apoti Ohun Mimu Ọti-Lile yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Nverhong Guihualinzang Apoti Ohun Mimu Ọti-Lile jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- A representative brand of Shaoxing liquor, the visual form of the product Nverhong Guihua Lincang is inspired by the Tuanshan, which is a necessary thing in ancient times when a daughter grows up and gets married, it is used to hide her face and has the meaning of reunion and happiness, and carries the same good meaning as Nverhong liquor.
- Dimensions & Packaging
- 125X117X320mm
- Tags
- Nverhong, Chinese Shaoxing liquor, Reunion and Beauty, Oriental flavour and Affinity.
- Production Technology
- In the form of celadon, Nverhong Guihua Lincang is mild and soft, and the box is made of recyclable paper for printing.
- Design Challenge
- At the beginning of the project, we have experimented with various materials for the bottle, such as ceramic, glass and PVC, and finally chose ceramic as the material for the bottle according to the properties of Nverhong liquor.
- Research
- The product imagery of Shaoxing liquor in the current market is almost obsolete and the consumer orientation is not accurate enough. Through market analysis combined with the needs to be communicated in the project, a new visual style of the product was reorganised and elements that fit the new image of Nverhong were extracted from the traditional Chinese elements.
- Inspiration
- With its slim shape, Nverhong Guihua Lincang has a range of extensibility through different techniques, materials and colours. The body of the bottle is decorated with osmanthus elements, which are shown in the form of simple lines to add a feeling of modernity. The hexagonal cover, like a window of Chinese ancient architecture and also like a square fan, perfectly fits the elegant qualities of the product.
- Project Duration
- 2021.6-2022.3
- Operation Flow
- The bottle has a slim appearance, with inspiration from the traditional Chinese women's collar that is introverted, and the core element is the Tuanshan used by the ancient Chinese women, which is harmonious and traditional without losing its national paradigm.
- Team Members
- Wen Liu
Xianguo Wang
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